In an era when information is more accessible than ever, when “everyone offers everything,” when price becomes a basic feature of a product – the traditional retail techniques that use standard templates are doomed to failure. Modern sales teams, and therefore the modern salesperson, must be focused on the needs of the customers and feel empathy for them. He needs to find a solution for the customer – not just to sell a product. Therefore, we use various marketing techniques, including POP displays – only today, with the development of technology, this technique has become much more modern and efficient than it used to be. Why is it like that? Here are some reasons why you should take advantage of POP displays in retail marketing.
What Is Sales And How Do We Improve It?
Sales is a fast-paced, competitive area. A lot of work must be done if we want to constantly improve our sales skills – and that’s not all. We should also improve other modern marketing techniques – to remain relevant, effective and successful. By learning sales techniques and skills, we can overcome all the challenges of time and stay on top. We should follow new trends, technologies, and strategies to keep up with the new retail-era.
Give Your Customers What They Need And Make Their Purchasing Experience Better
Let your curiosity guide you, let it be the driver of the question of what needs to be done to stay on top. Be curious and persistent about getting to know your environment, the product you offer – but also your customers. As important as it is to know everything about a product – it is so important to know something about the customer as well as new sales techniques. Offer your customers what they need. Research and find out what interests your customers. Are they price-focused or are they looking for the best quality? What method of advertising most attracts their attention? These are things that every serious retailer should pay special attention to.
What Are The POPs?
The purpose of-procurement or POP display is a particular showcasing material or publicizing – situated by the products it commercializes. We typically set these things up in the checkout or some other place in the store where the buy is made. This is a very significant marketing technique of today. Many merchants have some kind of POP showcases with the expectation of complimentary use in retail locations. This type of marketing features the item and catches the eye of consumers – which is significant in a retail location loaded up with similar products.
In years before, these types of tags were placed just near the cash register in stores, but this is no longer the case. Today, POPs can be found across department stores in many different locations in the store. They can be very different: from ordinary cardboard tags, through POP up counters made of aluminum parts – to modern digital displays that capture the attention of customers with their contents.
Pop Up Counter
This is a simple and fast folding construction for promotions and trade shows. On the inside, there is a storage space for promo material. The construction consists of many elements such as – easy-to-assemble aluminum click pieces, clearing boards, shelf boards, stretch text prints and bags. The printed design on the canvas hangs over the counter and stitches in the back. Therefore, you have a counter available to use within seconds. The advantage of a textile print on a pop-up counter besides easy assembly – is its easy replacement, as well as transportation. That is now not hampered by any plates and magnets. Print is a digital, very wear-resistant and washable.
POP Display Systems
Promo POP display systems are indispensable during trade shows, promotional exhibitions, festivals, seminars, and other events – where you want to send a message, highlight your brand or your company name and logo. Promo display systems can be used for a variety of promotional purposes, while by changing the conceptual design and replacing the media you can use the same construction several times. These constructions are easily portable and easy to use. Get acquainted with the offer of the promo POP display system at IDL Displays, and see more below for their multiple advantages.
1. This Type of Marketing Attracts Attention To Your Products
Any form of marketing that is appealing to customers’ eyes is already half of the work done. This type of advertising is first and foremost visually striking and therefore attracts the attention of potential buyers. The additional essence of POPs marketing is to make sure everything is well designed. If you have the capabilities, you can also set up an interactive display that will attract the attention of not only the target group but also other potential consumers of your product or service.
2. With the help of the POP Display, Customers Make The Purchase Decisions Easier
The sheer attractiveness of the POP display helps customers to come and see what it is all about. Besides, this type of promotional service is very good because it influences the customers to make the purchase decision on the spot. Therefore, it is likely that they will not go home to think more about the purchase – but will make the decision when they see your product. Someone might say this is a marketing ploy – but it’s actually a good sales technique that you won’t have to train your staff with.
3. This Type Of Marketing Proven Increases Sales
Most retailers are most interested in the result – that is, the success of the sale. According to numerous studies, the existence of POP displays has a significant effect on sales increases and has very good effects. Many economic and sales experts believe that this form of marketing is even more effective than television commercials. The costs of investing in POP marketing will pay off very quickly.
4. With POP Marketing, Your Customers Will Have A Unique Experience
POP screens are not always just a static display of your product. Sometimes they can be interactive and as such – a real attraction for your customers. Adding features like touch-screen, sound, and lighting – will contribute to a better and more unique user experience that will make it easier for you to buy a product.
5. Importance of POP Screen Colors
The effective use of colors has long been known in psychology, and it is, therefore, no surprise that colors are very important in POP display marketing. Research shows that there are POP displays that may contain some specific colors that call for action. So depending on the product you offer – you can use red and orange as colors that call for immediate action or purchase. On the other hand, colors like green or yellow indicate positive financial tendencies or satisfaction.