Amazon Revenues And Revenue Growth From 2012 To 2016

This report provides the last five years revenues and revenue growth of Amazon.Com, Inc. (AMZN) from 2012 to 2016. Amazon generated a total of $136 billion revenues during 2016. Amazon reported a revenue growth of 27.1% year-over-year during 2016. The revenues and the revenue growth correspond to the fiscal year ending in December.

Amazon Revenues From 2012 To 2016

Here are the revenues and the revenue growth details of Amazon during the last five years:

  • Amazon generated a total of $61.1 billion revenues during 2012. Amazon reported a revenue growth of 27.1% year-over-year during 2012.
  • Amazon generated a total of $74.5 billion revenues during 2013. Amazon reported a revenue growth of 21.9% year-over-year during 2013.
  • Amazon generated a total of $89 billion revenues during 2014. Amazon reported a revenue growth of 19.5% year-over-year during 2014.
  • Amazon generated a total of $107 billion revenues during 2015. Amazon reported a revenue growth of 20.2% year-over-year during 2015.
  • Amazon generated a total of $136 billion revenues during 2016. Amazon reported a revenue growth of 27.1% year-over-year during 2016.

Why Analyze Revenue Growth?

Revenue growth is the most commonly analyzed financial metric. Revenue Growth is the percent increase (or decrease) of a company's revenue between two time periods. It is computed by using the following formula: ((revenues during the time period two - revenues during the time period one) / revenues during the time period one)*100. If the time periods are two consecutive years, then the revenue growth is referred to as the annual revenue growth year-over-year. If the time periods are two consecutive quarters, then the revenue growth is referred to as the quarterly revenue growth quarter-over-quarter. If the time periods refer to the same quarter in the two consecutive years, then the revenue growth is referred to as quarterly revenue growth year-over-year. In case the time periods are two non-consecutive years, then the revenue CAGR (Commutative Annual Growth Rate) is computed.

Revenue growth analysis is important for a number of reasons. First, it helps in understanding how a business is performing. If the revenue growth rates are positive, it means the business is performing well and the revenues are increasing. If the revenue growth rates are negative, it means the revenues are declining and the company needs to take measures to increase them. If they don't, the company will continue to shrink. Second, a company's historical revenue growth analysis along with the market size and market share analysis helps in forecasting the future revenues of a company. Third, a comparison of a company's growth rates with its competitors helps in determining who is winning more business. A revenue growth higher than the industry average translates into increasing market share. Companies with very high revenue growth rates have the potential to be the industry disrupters.

Amazon Ranking

With $136 billion revenues, Amazon ranked number 12 in the R&P Research list of top-3000 public companies in the US by revenues during 2016. Each one of the top-3000 companies generated more than $50 million of annual revenues during 2016.

The top-20 companies in the US by revenues during 2016 were:

  1. Walmart ($482.1 billion)
  2. ExxonMobil ($226.1 billion)
  3. Berkshire Hathaway ($223.6 billion)
  4. Apple ($215.6 billion)
  5. McKesson ($190.9 billion)
  6. UnitedHealth Group ($184.8 billion)
  7. CVS Health ($177.5 billion)
  8. General Motors ($166.4 billion)
  9. AT&T ($163.8 billion)
  10. Ford Motor ($151.8 billion)
  11. AmerisourceBergen ($146.8 billion)
  12. Amazon ($136 billion)
  13. Verizon ($126 billion)
  14. General Electric ($123.7 billion)
  15. Cardinal Health ($121.5 billion)
  16. Costco ($118.7 billion)
  17. Walgreens Boots Alliance ($117.4 billion)
  18. Chevron ($114.5 billion)
  19. Kroger ($109.8 billion)
  20. Express Scripts Holding ($100.3 billion)

For the purpose of performance benchmarking of a company with a sector or industry average, R&P Research associates every company with one sector and one industry. An industry consists of companies with related/similar business models. A sector comprises of a group of related/similar industries. For example, Life Sciences sector is comprised of following industries: Pharmaceuticals; Medical Devices; Biotechnology; Diagnostics & Scientific Instruments.

Amazon is associated with Technology Sector and Internet Industry.

With $136 billion revenues, Amazon ranked number 2 of all the companies in the US Technology sector. There were a total of 406 public companies in the US Technology sector that had revenues greater than $50 million during 2016.

The top-10 companies in the US Technology sector by revenues during 2016 were:

  1. Apple ($215.6 billion)
  2. Amazon ($136 billion)
  3. Alphabet ($90.3 billion)
  4. Microsoft ($85.3 billion)
  5. IBM ($79.9 billion)
  6. Intel ($59.4 billion)
  7. Hewlett Packard Enterprise ($50.1 billion)
  8. Cisco Systems ($49.2 billion)
  9. HP ($48.2 billion)
  10. Oracle ($37 billion)

Technology sector is comprised of the following industries: Computers Systems and Peripherals; Software; Semiconductor; IT Consulting and Outsourcing Services; Networking Equipment and Services; Internet; Other. The definitions for each of the industries is as follows:

  • Computers Systems and Peripherals industry includes companies primarily engaged in manufacturing of personal computers, servers, mainframes, workstations, and other computer accessories and peripherals such as storage drives, mice, keyboards and printers. It also includes manufacturers of mobile phones and tablets.
  • Software industry includes businesses providing software products such as operating systems, productivity suites, enterprise software, data and analysis software, advertising and marketing software, engineering and manufacturing software, networking software, and IT management software. It also includes companies providing industry-specific software focused on different sectors such as Financials, Automotive, Telecom, Utilities, Travel, Real Estate, Media, and Publishing.
  • Semiconductor industry includes companies primarily engaged in manufacturing and distribution of semiconductor products such as microprocessors, chipsets, motherboards, flash memory, and wired and wireless connectivity products. It also includes companies that provide semiconductor equipment and services to the semiconductor industry.
  • IT Consulting and Outsourcing Services industry includes companies primarily engaged in providing information technology consulting and outsourcing services to other businesses. The services include IT consulting, systems integration, application development and management, IT infrastructure management, and network operations management.
  • Networking Equipment and Services industry includes companies primarily engaged in manufacturing and distribution of networking and communications equipment for transporting data, voice, and video traffic across intranets, extranets, and the Internet. The key products include routers and switches for local and wide-area networks, cable modems, teleconferencing equipment, and wireless access points.
  • Internet industry includes Internet-based businesses providing products and services such as search engines, social networking, web hosting, email, domain name registration, and eCommerce. It also includes industry information/services portals focused on different sectors such as Financials, Automotive, Travel, Health, Real Estate, Media, and Publishing.
  • Other industry includes companies providing products such as photocopiers, fax machines, point of sale machines, audio/video technologies, and video games. It also includes technology companies that are not part of other six technology industries.

With $136 billion revenues, Amazon ranked number 1 of all the companies in the US Internet industry. There were a total of 74 public companies in the US Internet industry that had revenues greater than $50 million during 2016.

The top-10 companies in the US Internet industry by revenues during 2016 were:

  1. Amazon ($136 billion)
  2. Alphabet ($90.3 billion)
  3. Facebook ($27.6 billion)
  4. PayPal ($10.8 billion)
  5. Priceline Group ($10.7 billion)
  6. eBay ($9 billion)
  7. Netflix ($8.8 billion)
  8. Expedia ($8.8 billion)
  9. Yahoo ($5.2 billion)
  10. Wayfair ($3.4 billion)

Companies Segmentation

To identify and analyze high/low growth or most/least profitable similar-size companies in different sectors or industries, R&P research classifies all companies into different segments based upon their revenues, revenue growth, and net profit margins.

Based upon their annual revenues, the companies are classified into one of the following four segments:

  1. Mega companies, having revenues greater than $50 billion.
  2. Very Large companies, having revenues between $10 billion and $50 billion.
  3. Large companies, having revenues between $1 billion and $10 billion.
  4. Mid-size companies, having revenues between $50 million and $1 billion.

With $136 billion revenues, Amazon was in the Mega companies revenue segment during 2016. There were a total of 54 companies in the Mega companies revenue segment during 2016.

Based upon their annual revenue growth, the companies are classified into one of the following eight segments:

  1. Very High positive growth companies, having annual revenue growth greater than 50%.
  2. High positive growth companies, having annual revenue growth between 20% and 50%.
  3. Medium positive growth companies, having annual revenue growth between 5% and 20%.
  4. Low positive growth companies, having annual revenue growth between 0% and 5%.
  5. Low negative growth companies, having annual revenue growth between -5% and 0%.
  6. Medium negative growth companies, having annual revenue growth between -20% and -5%.
  7. High negative growth companies, having annual revenue growth between -50% and -20%.
  8. Very High negative growth companies, having annual revenue growth less than -50%.

With 27.1% revenue growth year-over-year, Amazon was in the High positive revenue growth segment during 2016. There were a total of 376 companies in the High positive revenue growth segment during 2016. Of the US top-3000 companies, 1985 (nearly two-third of the total) had positive revenue growth and 1015 (nearly one-third of the total) had negative revenue growth during 2016.

Based upon their annual net profit margin, the companies are classified into one of the following eight segments:

  1. Very High positive margin companies, having net profit margin greater than 50%.
  2. High positive margin companies, having net profit margin between 20% and 50%.
  3. Medium positive margin companies, having net profit margin between 5% and 20%.
  4. Low positive margin companies, having net profit margin between 0% and 5%.
  5. Low negative margin companies, having net profit margin between -5% and 0%.
  6. Medium negative margin companies, having net profit margin between -20% and -5%.
  7. High negative margin companies, having net profit margin between -50% and -20%.
  8. Very High negative margin companies, having net profit margin less than -50%.

With a net margin of 1.7%, Amazon was in the Low positive net profit margin segment during 2016. There were a total of 707 companies in the Low positive net profit margin segment during 2016. Of the US top-3000 companies, 2244 (nearly three-fourth of the total) had positive net profit margin and 756 (nearly one-fourth of the total) had negative net profit margin during 2016.

Company Business Summary

Amazon.com, Inc. engages in the retail sale of consumer products and subscriptions in North America and internationally. It operates through the North America, International, and Amazon Web Services (AWS) segments. The company sells merchandise and content purchased for resale from vendors, as well as those offered by third-party sellers through retail Websites, such as amazon.com, amazon.ca, amazon.com.mx, amazon.com.au, amazon.com.br, amazon.cn, amazon.fr, amazon.de, amazon.in, amazon.it, amazon.co.jp, amazon.nl, amazon.es, and amazon.co.uk. It also manufactures and sells electronic devices, including kindle e-readers, fire tablets, fire TVs, and echo; and provides Kindle Direct Publishing, an online service that allows independent authors and publishers to make their books available in the Kindle Store. In addition, the company offers programs that enable sellers to sell their products on its Websites, as well as their own branded Websites; and programs that allow authors, musicians, filmmakers, app developers, and others to publish and sell content. Further, it provides compute, storage, database, and other AWS services, as well as fulfillment, publishing, digital content subscriptions, advertising, and co-branded credit card agreements services. Additionally, the company offers Amazon Prime, an annual membership program, which provides free shipping of various items; access to unlimited streaming of movies and TV episodes; and other services. It serves consumers, sellers, developers, enterprises, and content creators. The company was founded in 1994 and is headquartered in Seattle, Washington.

Data Source

The chart and the data on this page are sourced from the R&P Research Industry Intelligence Platform. The platform provides the key financial metrics for all the public companies in the United States. The platform empowers users to compare last five or 15 years financial data of a company with the other companies or the industry averages. This benchmarking exercise yields powerful insights that can drive better business decisions.


Industry Peers and Competitors of Amazon

Alphabet (GOOGL) Business Analysis – Analyze Historical Performance, Strategic Priorities, And...

Alphabet Inc. with $90 billion revenues in the year 2016 was the number 2 Internet company. Read this report to know the top competitors of Alphabet and identify growth and cost optimization opportunities of Alphabet

Facebook (FB) Business Analysis – Analyze Historical Performance, Strategic Priorities, And...

Facebook Inc with $28 billion revenues in the year 2016 was the number 3 Internet company. Read this report to know the top competitors of Facebook and identify growth and cost optimization opportunities of Facebook

PayPal (PYPL) Business Analysis – Analyze Historical Performance, Strategic Priorities, And...

PayPal Holdings, Inc. with $11 billion revenues in the year 2016 was the number 4 Internet company. Read this report to know the top competitors of PayPal and identify growth and cost optimization opportunities of PayPal

Priceline Group (PCLN) Business Analysis – Analyze Historical Performance, Strategic Priorities,...

Priceline Group Inc. with $11 billion revenues in the year 2016 was the number 5 Internet company. Read this report to know the top competitors of Priceline Group and identify growth and cost optimization opportunities of Priceline Group

eBay (EBAY) Business Analysis – Analyze Historical Performance, Strategic Priorities, And...

Ebay Inc with $9 billion revenues in the year 2016 was the number 6 Internet company. Read this report to know the top competitors of eBay and identify growth and cost optimization opportunities of eBay

Netflix (NFLX) Business Analysis – Analyze Historical Performance, Strategic Priorities, And...

Netflix Inc with $9 billion revenues in the year 2016 was the number 7 Internet company. Read this report to know the top competitors of Netflix and identify growth and cost optimization opportunities of Netflix

Revenues Analysis

Amazon (AMZN) Revenues And Revenue Growth From 2012 To 2016

This report provides the last five years revenues and revenue growth of Amazon.Com, Inc. (AMZN) from 2012 to 2016. Amazon generated a total of $136 billion revenues during 2016. Amazon reported a revenue growth of 27.1% year-over-year during 2016. The revenues and the revenue growth correspond to the fiscal year ending in December.

Amazon (AMZN) Revenues And Revenue Growth From 2002 To 2016

This report provides the last fifteen years revenues and revenue growth of Amazon.Com, Inc. (AMZN) from 2002 to 2016. Amazon generated a total of $136 billion revenues during 2016. Amazon reported a revenue growth of 27.1% year-over-year during 2016. The revenues and the revenue growth correspond to the fiscal year ending in December.

Amazon (AMZN) Revenue Growth Comparison With Industry Growth From 2012 To...

This report provides a comparison of Amazon.Com, Inc. (AMZN) revenue growth with Internet industry growth during the last five years from 2012 to 2016. Amazon reported a revenue growth of 27.1% year-over-year during 2016. The Internet industry growth was 23.3% year-over-year during 2016. Amazon growth was faster than the industry during 2016.

Profit Analysis

Amazon (AMZN) Net Profit And Net Margin From 2013 To 2016

This report provides the last four years net profit and net margin of Amazon.Com, Inc. (AMZN) from 2013 to 2016. Amazon reported a total net income of $2.4 billion during 2016. Amazon generated a total of $136 billion revenues during 2016. Amazon net profit margin was 1.7% during 2016. The net profit and the net profit margin correspond to the fiscal year ending in December.

Amazon (AMZN) Net Profit And Net Margin From 2002 To 2016

This report provides the last fifteen years net profit and net margin of Amazon.Com, Inc. (AMZN) from 2002 to 2016. Amazon reported a total net income of $2.4 billion during 2016. Amazon generated a total of $136 billion revenues during 2016. Amazon net profit margin was 1.7% during 2016. The net profit and the net profit margin correspond to the fiscal year ending in December.

Amazon (AMZN) Net Profit Margin Comparison With Industry From 2012 To...

This report provides a comparison of Amazon.Com, Inc. (AMZN) net profit margin with Internet industry net profit margin during the last five years from 2012 to 2016. Amazon reported a net profit margin of 1.7% during 2016. The Internet industry net profit margin was 12.2% during 2016. Amazon was less profitable than the industry during 2016.

Cost & Expenses Analysis

Amazon (AMZN) Cost of Sales (COGS) Analysis From 2012 To 2016

This report provides the last five years cost of sales (COGS) analysis of Amazon.Com, Inc. (AMZN) from 2012 to 2016. Amazon spent a total of $88.3 billion on COGS during 2016. Amazon generated a total of $136 billion revenues during 2016. As a percentage of revenues, Amazon spent 64.9% of its total revenues on COGS during 2016. The cost of sales (COGS) numbers are for the fiscal year ending in December.

Amazon (AMZN) Research & Development (R&D) Spending Analysis From 2012 To...

This report provides the last five years research and development (R&D) expenses of Amazon.Com, Inc. (AMZN) from 2012 to 2016. Amazon spent a total of $16.1 billion on research and development (R&D) activities during 2016. Amazon generated a total of $136 billion revenues during 2016. As a percentage of revenues, Amazon spent 11.8% of its total revenues on R&D activities during 2016. The R&D spending numbers are for the fiscal year ending in December.

Amazon (AMZN) Sales, Marketing, General & Administrative (SG&A) Spending Analysis From...

This report provides the last five years sales, marketing, general & administrative (SG&A) expenses of Amazon.Com, Inc. (AMZN) from 2012 to 2016. Amazon spent a total of $9.7 billion on sales, marketing, general, and administrative (SG&A) activities during 2016. Amazon generated a total of $136 billion revenues during 2016. As a percentage of revenues, Amazon spent 7.1% of its total revenues on SG&A activities during 2016. The SG&A spending numbers are for the fiscal year ending in December.

Working Capital Analysis

Amazon (AMZN) Inventory Spending Analysis From 2012 To 2016

This report provides the last five years inventory spending analysis of Amazon.Com, Inc. (AMZN) from 2012 to 2016. Amazon invested a total of $11.5 billion on inventories during 2016. Amazon generated a total of $136 billion revenues during 2016. As a percentage of revenues, Amazon invested 8.4% of its total revenues on inventories during 2016. The inventory numbers are for the fiscal year ending in December.

Amazon (AMZN) Accounts Receivable (A/R) Analysis From 2012 To 2016

This report provides the last five years Accounts Receivable (A/R) analysis of Amazon.Com, Inc. (AMZN) from 2012 to 2016. Amazon invested a total of $8.3 billion on accounts receivable during 2016. Amazon generated a total of $136 billion revenues during 2016. As a percentage of revenues, Amazon invested 6.1% of its total revenues on accounts receivable during 2016. The accounts receivable numbers are for the fiscal year ending in December.

Amazon (AMZN) Accounts Payable (A/P) Analysis From 2012 To 2016

This report provides the last five years Accounts Payable (A/P) analysis of Amazon.Com, Inc. (AMZN) from 2012 to 2016. Amazon invested a total of $25.3 billion on accounts payable during 2016. Amazon generated a total of $136 billion revenues during 2016. As a percentage of revenues, Amazon invested 18.6% of its total revenues on accounts payable activities during 2016. The accounts payable numbers are for the fiscal year ending in December.

Asset Management Analysis

Amazon (AMZN) Property, Plant & Equipment (PP&E) Investment Analysis From 2012...

This report provides the last five years property, plant & equipment (PP&E) investment analysis of Amazon.Com, Inc. (AMZN) from 2012 to 2016. Amazon invested a total of $29.1 billion on property, plant & equipment (PP&E) activities during 2016. Amazon generated a total of $136 billion revenues during 2016. As a percentage of revenues, Amazon invested 21.4% of its total revenues on PP&E activities during 2016. The PP&E investment numbers are for the fiscal year ending in December.

Amazon (AMZN) Intangible Assets Analysis From 2012 To 2016

This report provides the last five years Intangible assets analysis of Amazon.Com, Inc. (AMZN) from 2012 to 2016. Amazon invested a total of $3.8 billion on Intangible assets during 2016. Amazon generated a total of $136 billion revenues during 2016. As a percentage of revenues, Amazon invested 2.8% of its total revenues on intangible assets during 2016. The Intangible asset numbers are for the fiscal year ending in December.

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