Apple’s mission statement is something that has enabled the company to be so successful today and be one of the biggest businesses in the world. Apple was first created in 1976 and since then the famous company has become a symbol of innovation and creation. When you think of Apple those are the two things that first come to mind and that is exactly how the brand wants to be described. The company’s mission statement gives its employees motivated to work hard and give it their all in order to bring in even more innovation and to be better than their competition.
Apple’s general strategy and strong growth strategies are what makes their competitive advantage come to fruition and are there to go against the effects of rivals like Google, Amazon, Samsung, Sony, Dell, Lenovo, and PayPal. Just like what any modern and self-reflecting company would do, Apple too has changed its mission statement overtime to go with the changes in the company as it transitioned from one visionary, Steve Jobs, to another, Tim Cook. Apple’s mission statement now represents how the company has changed over the years and started exploring other fields, like consumer electronics, digital distribution services, semiconductor industries, and cloud computing. They don’t want to be only limited to computer technology, even though that is what got them started.
As already mentioned, Apple’s mission statement definitely has not stayed the same as time passed. The company is on the constant lookout for how the business landscape changes and tries to adapt to it and change how the business operates. Apple knows and is very aware of how the market and industry is ever-changing.
Right now Apple’s mission statement is “ to bring the best user experience to its customers through its innovative hardware, software, and services. ” In the company’s current mission statement the company shows us how much they are working on and how they are doing their best to meet the high expectations their customers have of them. Let’s dig deep into what it really means.
- They want to improve people’s lives. In the first part of the mission statement, the company makes sure to emphasize the duty of the company to ease the lives of its clients through easy to use and simple technology. Nowadays the internet is a pretty dangerous place and Apple has acknowledged that and because of that they have made strides in improving online security in the devices they make, which in turn improves their users’ experience. An exact consequence of that is that they have improved the services their clients can use as shown in its education, business and healthcare reach.
- Empowering the public. When you hear this you think of a company that is trying to use its devices and its reach to not only make something that’s used for entertainment, but for something much more. They use their platform as a source of empowerment.
- High-grade products. Apple products aren’t that popular just for show. It is proof that the company makes sure that their products are always of the highest quality and they try not to break this rule ever.