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Most of you probably cannot imagine your daily tasks without various extensions and extra-programs. It especially applies to SEO, where one cannot do anything without additional software. Today we decided to prepare a selection of the most effective SEO tools and services for working with the websites, which will help you in promoting projects in 2020. So, let’s start!

1. Google Analytics

Categories: General Analytics, Technical SEO

Price: Free

Google Analytics is a tool that allows you to evaluate advertising campaigns and optimize budgets. Thanks to this app, you can track a site or mobile application and get a complete digital portrait of your visitors:

  • Interests of those who make the conversion;
  • Age, gender and geography of visitors;
  • User actions on the site;
  • What providers, devices, and phone models visitors use.

Thanks to all this data, you can more accurately customize targeted and contextual advertising.

2. Google PageSpeed Insights

Categories: Technical SEO, Website Speed, Mobile SEO

Price: Free

PageSpeed Insights — is a service that will allow you to analyze the download speed of the selected page, and also guess how you can improve this indicator. It’s great that you can analyze the mobile and desktop versions separately. It does not show the absolute page speed but analyzes the effectiveness of the loading dynamics in the client’s browser. In this case, only independent factors are taken into account: JavaScript, CSS, HTML structure, server configuration, image size, etc.

3. SeoQuake

Categories: General Analytics, Technical SEO

Price: Free

SeoQuake plugin is one of the handy tools for website analysis. It works as an add-on for Mozilla Firefox, Google Chrome, or Opera browsers. SeoQuake allows you to instantly view site parameters, when searching in Google, Yandex, Rambler, etc. The functionality of the plugin can be configured based on your preferences. It has a wide number of functions:

  • provides reports on backlinks, as well as on internal and external page links;
  • shows the number of indexed site pages in Google;
  • shows nofollow links;
  • shows Alexa Rank data;
  • conducts a basic SEO audit of the page and gives tips and advice on each of the analyzed parameters;
  • defines the age of the domain (according to Web Archive);
  • evaluates attendance;
  • analyzes the density of keywords, etc.

4. Hreflang Tags Generator

Categories: Technical SEO, Content Optimization

Price: Free

This is a completely free tool for creating hreflang meta tags for different resources, in different languages. Its huge advantage is that it saves tons of time and works great. Just specify the desired language and geographic region of the web page and generate hreflang tags without any difficulties.

5. Keyword Surfer

Categories: Content Optimization

Price: Free

Keyword Surfer is a free Chrome extension that displays global monthly search volume for any Google query. It also shows similar keywords and related concepts in the sidebar. This allows you to easily perform keyword analysis as well as competitive analysis right from the SERPs.

6. Help a Reporter (HARO)

Categories: Advertising

Price: Free

HARO is a free service that connects news sources and journalists who need expert help. How it works: If journalists have questions, they may need expert help. HARO sends emails with these questions to its subscribers. Anyone can answer them and potentially become a source of information for publications. At the same time, you may be only at the beginning of the path or already have a strong position in the search results — this is in any case a good way to get authoritative links.

7. Smush

Categories: Editing of images

Price: Free

Smush is a free WordPress plugin for compressing, optimizing, and resizing images. Use it to ensure the lightning-fast loading of your pages. It automatically compresses images on a website online and with no loss of quality. So, you will not even notice the differences between the images before and after processing. However, note that you can only optimize 50 images at a time for free. To optimize the next group of 50 files, you need to press the Continue button each time.

8. Google Keyword Planner

Categories: Content Optimization

Price: Free

The Google Keyword Planner is a nice tool for finding key phrases. Use it to generate keyword ideas based on your original phrases, or simply by specifying a specific site or URL. While Keyword Planner is not perfect (for example, it does not show the absolute volume of queries), this tool helps you find ideas for generating key phrases that can be difficult to find with traditional keyword research tools.

9. Rank Math

Categories: Content Optimization, Technical SEO

Price: Free

Rank Math is a WordPress SEO plugin that will definitely come in handy for internal and technical SEO. It can be of great benefit in the following areas:

  • Adding title, tags, meta descriptions, Open Graph tags and other meta tags to pages and posts;
  • Adding structured data markups for snippets;
  • Redirecting addresses;
  • Search and fix broken links on your site.

10. SERPSim

img source: unsplash.com

Categories: Technical SEO

Price: Free

SERPSim lets you know how your page will look in Google search results. To do this, simply enter your desired title, meta description, and URL. SERPSim will also issue a warning if the title and description are too long. Then you will need to fix them, so they don’t get shortened in search results.

Conclusion

Even if you have only one website, manual monitoring of changes in indicators is quite time-consuming and difficult, because you always need to take into account many factors and their impact on the position of the resource. If you have a big network of sites, then without high-quality SEO tools, it is simply impossible to manage them.

SEO tools help you get rid of routine tasks and to avoid mistakes. At the same time, you should not think that you will find a universal tool in which you can simply press a button and get the best result. With them, you get a lot of information about the effectiveness of the site, but decisions on how to proceed further are still up to you.