Video creation is nothing but easy. It’s been proven that it takes significantly more time and resources to execute video strategy correctly, compared to most other forms of content.
Luckily, there are some tips and tricks to help you build an effective strategy. Before you start working on the next task in your video marketing strategy, you need to know the answers to the following questions:
What advertising goals do you want to achieve?
When answering this question, you need to be very clear about the fact that “increasing sales by 10% next month” is not an advertising, but a marketing goal. The clearer the goal, the better the execution of that goal will become.
However, marketing goals and advertising goals differ, so make sure to have a clear understanding of what you expect, what you want, and finally – what you can and you can’t achieve. But among all the other questions is the one that seems the most logical (but it’s the hardest at the same time), and that is – what video should be produced to solve these problems?
Creativity is essential to a successful campaign. So, a successful video marketing strategy template can turn viral, and the return on it will exceed the wildest expectations. To be able to do that, you first have to determine who you want to reach and what message you want to send to your target audience.
If you don’t invest your time in research, chances are you are not going to be able to get the best results. Simply put, the clearer you describe the portrait of your buyer, the clearer you formulate exactly what the video should be, in what tone it will be filmed, what images can be used in it, the better the result will be.
For example: imagine you are selling honey. Your target audience will probably be people above 50, because younger people think they’re healthy and rarely think about homemade remedies and foods such as honey. Having that in mind, create a video that would be attractive to this audience.
However, the list of questions is endless, but every question is there to help you master your video marketing strategy:
When and how should it be produced?
This question is crucial for all the video creators. In cooperation with your video producer, you need to specify all the details about the time and the place as well as the way to produce your video content. It’s important to plan everything ahead.
How much money does it take to produce a video?
You’ll also need this info beforehand so you can meet your goals but stay in your budget.
How and where will the video be published?
This is one of the most important questions. What platforms would you use? Who will publish these videos and how? Are you going to use posting platforms where you can schedule time and date and your video will be posted automatically or you’ll do it manually?
How will the video be promoted?
Promotion is a great way to make your video reach more people than it would reach organically. Think about ways you can promote your videos, and do as much research as you can.
What is the budget required to promote a video?
Every promotion has to be paid in order to work. See what’s the cost for every type of promotion and make a choice.
How long will the video be promoted?
The amount of time your video can be promoted can vary. It’s all about your needs and goals.
How will the success of the assigned tasks be determined?
Whether it’s the number of clicks, views, subscriptions or the revenue you got from a video, find the best strategy to measure the success of every part of the process.
Components of your video marketing work
Before starting video production, you need to clearly articulate why you are doing this and what results you plan to achieve. For example, you want to add a video to all product cards and thus increase the conversion of your site.
Or you want to make a series of videos and promote your YouTube channel. Or you want to make a viral video about a new product and attract social media users. In any case, you must understand what results you want to get and how you will evaluate them.
So, at the planning stage, based on a clearly formulated marketing goal, you must decide which video and which distribution channels are best suited for solving the task.
Depending on the strategy chosen at the planning stage, for solving specific problems, you may need a different video: product, image, training, overview, etc. It is important to pay attention to the preparation of video production, thinking over all the nuances of the upcoming shooting.
The more carefully the shooting is planned, the more chances that you will get a good result in the end. Try to find your own recognizable style from the very beginning and stick to it in the future. Don’t go from one extreme to another, your videos should be recognizable.
Publishing a video
The most obvious, at first glance, solution – to post the video on YouTube and insert the player code into your site – is not always the best solution. For example, we do not recommend posting conversion videos on landing pages in the YouTube player.
There are also a number of subtleties regarding video publishing, which are important to keep in mind so that search engines can “see” your video on the site and take it into account when ranking.
Don’t expect a YouTube video to start collecting views by itself. If your goal is to achieve a certain coverage of the target audience, it is necessary, even at the planning stage, to lay the resources for promoting the video.
In order to calculate your expenses and your profits, try to think of the number of videos you’re going to promote a month, make a schedule and determine how much money you need to invest to get leads, views etc.
Analysis of results
You must clearly understand how you will measure the results of your video marketing activities. Depending on the task, traffic, views, impressions, audience reach, or other metrics and indicators can serve as an indicator of success.
This is something that could be done daily, monthly or in a longer course of time. By constantly checking the activity, you’ll be able to understand what works best, what time you should post, and what kind of content you need to create. In this process, the role of the video producer is extremely important.
However, if you don’t have your own video producer, consider finding one, since you’ll probably need a partnership with someone else to create your videos for video marketing 2021. Get more info https://explain.ninja/blog/top-6-video-marketing-trends-expected-in-2021/
Use video as social proof
Customer testimonials are considered the best forms of social proof for companies. People have been using videos to sell products for a long time as part of video trends. Make sure to place testimonials somewhere people can see it, in a place where they can attract traffic, and make an impact on the overall success of a company. It’s been proven that videos leave much stronger impressions on people, compared to pictures and words, which is definitely something you should take advantage of!