Today, in such a crowded world – businesses stand out and succeed when they come up with exciting ways to market their products and sevices. They’ve begun noticing that the virtual world is being created at a rapid pace and is absolutely full of new activity. This gives brands a huge new way to market themselves. VR grants companies the opportunity to create a digital version of themselves by opening up a shop in the Metaverse.
Scratching your head? Well, luckily for you – we spent some time looking into this and collated these main 5 reasons why companies are flocking to the digital dimension.
How to Accept Payments in the Metaverse
Before we dive into things, we wanted to explain how companies can actually receive profits in a virtual world. Exchanging money in the Metaverse isn’t just the same as online shopping, it’s a slightly different game now. As VR and the Metaverse is a relatively new dimension – it is intrinsically linked to cryptocurrencies. So long story short – if you want to make a decent profit in the Metaverse, you’re going to want to open your company to receiving crypto. Sites like Monneo.com offer cryptocurrency payment gateways so you can start collection alternative coins in no time at all.
1. VR Lets You Build a True Brand Experience
As humans, we are drawn to experiences and that certainly includes your customers. We want to feel something when we engage with a brand but sadly this is becoming more rare because profit takes the front seat. Back in the physical world, we’ve seen this happen with brands by opening up barber shops or hiring DJs to play in stores. As such these brands that create experiences often rise with popularity (and subsequent over-saturation in some areas). When we enter the virtual world, companies are able to create even more unique, eye-popping experiences that transport the customer inside the brand without limitations.
2. Customers Want to Buy From You in a VR World
The Metaverse has ushered in a whole new generation of consumers. They’ve grown up in a world where technology is integrated into their lives every day – and they are completely OK with it. These consumers are used to shopping online, it’s in their DNA. For these consumers, shopping in VR is the perfect option. They can enjoy the benefits of online shopping – convenience and quickness – while also getting a thorough look at the product in a fun way. If you want your business to appeal to the younger generations and tech-savvy audiences then you need to speak their language.
3. It’s Free (Well, Almost!)
Renting a physical store is an expensive venture, even for an online store – server space, domain names and website hosting can cost a bomb. Now, businesses can create a digital version of their store and open it a virtual within the Metaverse. All you need to know is how to create 3D models and with the help of YouTube it’s totally within reach to do so.
Web browsers are widely adoping WebVR technology, allowing users to experience assets with VR headsets. But there are also other 3D applications available that can be enjoyed headset free and embedded on websites (click and drag). Sites are re-imagining the process of selling products, want to see a sofa in your living room before it arrives? No problem, here it is… Oh, it looks great and matches the rug!
4. For the Sake of Fun
The Metaverse is a place where anything is possible. It is a world where you can create whatever you want. Whether you want to create an experience that makes people feel like they are flying or a place that looks like a futuristic city, you can do it. The fact that businesses can create something that didn’t exist before is a huge moment for potential customers. It’s one of the reasons people are flocking to the virtual world to get started.
5. It’s Unknown (and potentially lucrative!)
The Metaverse is still in its early stages. It can best be described as a virtual gold rush.
Entrepreneurs and businesses are flocking to the Metaverse to stake their claim and create something new, by claiming “land” or simply getting the attention of users. This means that there is heaps of profit to be had. Businesses that get in early and stake their claim on things like this have the potential to become overnight titans if the incoming winnings are managed correctly. Saying that there’s a flip side to this. What if the Metaverse is just a fad? Though it wasn’t long ago when people said the same thing about voice search technology and even the internet, to begin with… How wrong they were.
The Metaverse is a place where businesses can put their products and services in front of millions of potential customers. In exchange, they’re able to create a brand experience that is hard to replicate in the physical world. The virtual world is still in its early stages.
There are plenty of opportunities for businesses to get in, stake their claim, and make a name for themselves. If you’re looking for a new, innovative way to market your business, the Metaverse might be just what you’re looking for. As virtual reality branding is a low-risk but high-reward endeavor it could be well worth a punt.