Business Analysis of CBS

 Analyze Historical Performance, Strategic Priorities, And Business Improvement Opportunities of CBS

Business Overview

CBS Corporation operates as a mass media company worldwide. The company operates through four segments: Entertainment, Cable Networks, Publishing, and Local Media. The Entertainment segment distributes a schedule of news and public affairs broadcasts, and sports and entertainment programming; produces, acquires, and/or distributes programming, including series, specials, news, and public affairs; operates online content networks for information and entertainment; produces, acquires, and distributes theatrical motion pictures; and digital streaming services. The Cable Networks segment offers subscription program services, such as original series, theatrical feature films, documentaries, boxing and other sports-related programming, and special events. This segment also operates CBS Sports Network, a 24-hour cable program service that provides college sports and related content; and Smithsonian Networks, which operates a channel featuring cultural, historical, scientific, and educational programs. The Publishing segment publishes and distributes adult and children's consumer books in printed, digital, and audio formats; develops special imprints and publishes titles based on the products of the company, as well as that of third parties; and distributes products for other publishers. This segment also delivers content; and promotes its products on its Websites, social media, and general Internet sites, as well as those related to individual titles. The Local Media segment owns 30 broadcast television stations; and operates local Websites, including content from the company's television stations, and news and sports radio stations. The company was founded in 1986 and is headquartered in New York, New York.

CBS

CBS


R&P Rank: 214
Sector: Media & Entertainment
Industry:Broadcasting, Cable, and Filmed Entertainment
H.Q Location:New York
Website: www.cbscorporation.com
Company Address:
51 WEST 52ND STREET, 35TH FLOOR, NEW YORK NY 10019
Ph:212-975-4321

Business Analysis of CBS

The Media & Entertainment Sector is witnessing a major shakeup, new age business models in the industry are transforming both customers and businesses. Faced with this uncertainity, companies are investing resources to transform their business. An in-depth business analysis is a valuable resource to identify and articulate the need for a business model change. At R&P Research we believe, the starting point for a business analysis is Benchmarking. Business benchmarking can be done at various levels: 1) Industry Benchmarking 2) Peer Benchmarking 3) Disruptors Benchmarking. In this report, we share the snapshot of how CBS compares against the industry on the major performance indicators. This analysis, along with peer group/disruptors benchmarking and revenue model understanding can help identify growth and cost optimization opportunities to maximize the value delivered by CBS to its stakeholders. R&P Research Industry Intelligence Platform provides historical data for last 15 years with an easy to use benchmarking interface for an in-depth comparative business analysis.

Here is the performance snapshot of CBS with an interactive chart.

  1. Revenue Growth: CBS reported a revenue growth of 3.9% year-on-year during 2016. Broadcasting, Cable, and Filmed Entertainment Industry grew at 4.6% in the same period
  2. COGS share of Revenues: As a percentage of revenue, CBS spent 60.4% of its total revenues on COGS. Broadcasting, Cable, and Filmed Entertainment industry average (COGS share of revenue) in the same period was 28.0%
  3. R&D share of Revenues: CBS R&D share of Revenues details are not available because either company does not share the data or we do not have it
  4. SG&A share of Revenues: As a percentage of revenue, CBS spent 16.1% of its total revenues on Sales, Marketing, and General Administration (SG&A). Broadcasting, Cable, and Filmed Entertainment industry average SG&A spending in the same period was 43.3%
  5. Inventory share of Revenues: As a percentage of revenue, CBS spent 29.4% of its total revenues on Inventories. Broadcasting, Cable, and Filmed Entertainment industry average Inventory spending in the same period was 11.2%
  6. Accounts Payable share of Revenues: As a percentage of revenue, CBS invested 1.1% of its total revenues on Accounts Payable (A/P) Broadcasting, Cable, and Filmed Entertainment industry average Accounts Payable investment in the same period was 10.1%
  7. Accounts Receivable share of Revenues: As a percentage of revenue, CBS invested 25.2% of its total revenues on Accounts Receivable (A/R). Broadcasting, Cable, and Filmed Entertainment industry average Accounts Receivable investment in the same period was 17.3%
  8. PP&E share of Revenues: As a percentage of revenue, CBS invested 9.4% of its total revenues on Property, Plants, and Equipments (PP&E). Broadcasting, Cable, and Filmed Entertainment industry average PPE investment in the same period was 29.4%
  9. Intangibles share of Revenues: As a percentage of revenue, CBS invested 56.9% of its total revenues on Intangibles. Broadcasting, Cable, and Filmed Entertainment industry average Intangibles investment in the same period was 113.0%
  10. Net Margins: CBS Net Margins in the year 2016 were 9.6%. Broadcasting, Cable, and Filmed Entertainment industry average Net Margins in the same period were 11.6%

Sector and Industry Association of CBS

For the purpose of performance benchmarking of a company with a sector or industry average, R&P Research associates every company with one sector and one industry. An industry consists of companies with related/similar business models. A sector comprises of a group of related/similar industries.

CBS is associated with Media & Entertainment Sector and Broadcasting, Cable, and Filmed Entertainment Industry.

Media & Entertainment sector is comprised of the following industries: Broadcasting, Cable, and Filmed Entertainment; Media Agency Services; Publishing. The definitions for each of the industries is as follows:

  • Broadcasting, Cable, and Filmed Entertainment industry includes companies that provide radio and television programming. It also includes companies that provide music and filmed entertainment.
  • Media Agency Services industry includes companies that provide advertising, public relations and marketing services. It also includes billboard providers and telemarketers.
  • Publishing industry includes newspapers, magazine, and book publishers.

Industry Ranking of CBS

With $13.2 billion revenues, CBS ranked number 5 of all the companies in the US Broadcasting, Cable, and Filmed Entertainment industry. There were a total of 38 public companies in the US Broadcasting, Cable, and Filmed Entertainment industry that had revenues greater than $50 million during 2016.

The top-10 companies in the US Broadcasting, Cable, and Filmed Entertainment industry by revenues during 2016 were:

  1. Comcast ($80.4 billion)
  2. Walt Disney ($55.6 billion)
  3. Time Warner ($29.3 billion)
  4. Twenty-First Century Fox ($27.3 billion)
  5. CBS ($13.2 billion)
  6. Viacom ($12.5 billion)
  7. Liberty Interactive ($10.6 billion)
  8. News Corp ($8.3 billion)
  9. Discovery Communications ($6.5 billion)
  10. Liberty Media ($5.3 billion)

Business Model Analysis (BMA) Framework

We use the following framework to assess the business model of a company. Business Model Analysis framework can be used by organizations to articulate growth strategies and identify cost optimization opportunities. Technology and consulting companies can use this framework to identify the value drivers and pain points of their targeted customers. Entrepreneurs can use this framework to understand the language of business and identify promising business opportunities. This framework can be used by any professional aspiring to take up a leadership role to better understand the businesses challenges, articulate growth strategy, and monitor the business improvement requirements for the organization.

Next Steps

  • Conduct a holistic benchmarking; to identify and target additional sources of value
  • Get in touch with us to learn more about Business Model Analysis Framework
  • Get free data, charts, and analysis of CBSand its peers on select key performance indicators by clicking the reports provided below

Industry Peers and Competitors of cbs

Walt Disney (DIS) Business Analysis – Analyze Historical Performance, Strategic Priorities,...

Walt Disney Co with $56 billion revenues in the year 2016 was the number 2 Broadcasting, Cable, and Filmed Entertainment company. Read this report to know the top competitors of Walt Disney and identify growth and cost optimization opportunities of Walt Disney

Time Warner (TWX) Business Analysis – Analyze Historical Performance, Strategic Priorities,...

Time Warner Inc. with $29 billion revenues in the year 2016 was the number 3 Broadcasting, Cable, and Filmed Entertainment company. Read this report to know the top competitors of Time Warner and identify growth and cost optimization opportunities of Time Warner

Twenty-First Century Fox (FOX) Business Analysis – Analyze Historical Performance, Strategic...

Twenty-First Century Fox, Inc. with $27 billion revenues in the year 2016 was the number 4 Broadcasting, Cable, and Filmed Entertainment company. Read this report to know the top competitors of Twenty-First Century Fox and identify growth and cost optimization opportunities of Twenty-First Century Fox

Viacom (VIAB) Business Analysis – Analyze Historical Performance, Strategic Priorities, And...

Viacom Inc. with $12 billion revenues in the year 2016 was the number 6 Broadcasting, Cable, and Filmed Entertainment company. Read this report to know the top competitors of Viacom and identify growth and cost optimization opportunities of Viacom

Liberty Interactive (QVCA) Business Analysis – Analyze Historical Performance, Strategic Priorities,...

Liberty Interactive Corp with $11 billion revenues in the year 2016 was the number 7 Broadcasting, Cable, and Filmed Entertainment company. Read this report to know the top competitors of Liberty Interactive and identify growth and cost optimization opportunities of Liberty Interactive

News Corp (NWSA) Business Analysis – Analyze Historical Performance, Strategic Priorities,...

News Corp with $8 billion revenues in the year 2016 was the number 8 Broadcasting, Cable, and Filmed Entertainment company. Read this report to know the top competitors of News Corp and identify growth and cost optimization opportunities of News Corp

Revenues Analysis

CBS (CBS) Revenues And Revenue Growth From 2012 To 2016

This report provides the last five years revenues and revenue growth of CBS Corp (CBS) from 2012 to 2016. CBS generated a total of $13.2 billion revenues during 2016. CBS reported a revenue growth of 3.9% year-over-year during 2016. The revenues and the revenue growth correspond to the fiscal year ending in December.

CBS (CBS) Revenues And Revenue Growth From 2002 To 2016

This report provides the last fifteen years revenues and revenue growth of CBS Corp (CBS) from 2002 to 2016. CBS generated a total of $13.2 billion revenues during 2016. CBS reported a revenue growth of 3.9% year-over-year during 2016. The revenues and the revenue growth correspond to the fiscal year ending in December.

CBS (CBS) Revenue Growth Comparison With Industry Growth From 2012 To...

This report provides a comparison of CBS Corp (CBS) revenue growth with Broadcasting, Cable, and Filmed Entertainment industry growth during the last five years from 2012 to 2016. CBS reported a revenue growth of 3.9% year-over-year during 2016. The Broadcasting, Cable, and Filmed Entertainment industry growth was 4.6% year-over-year during 2016. CBS growth was slower than the industry during 2016.