Do you wish to sell products or services online anytime soon? If the answer is in the affirmative, you’ve come to the right spot. Maybe, you already have an eCommerce website but one that hasn’t generated the response you were looking for.
Well, we are thrilled to have you here, and we will explain how using e-commerce with digital marketing will maximize your revenue.
1. Google PPC
There’s’ no running away from the fact that Google Paid Search Ads are an amazing way for digital marketing in the e-commerce industry. Contrary to SEO, it provides instant results without much effort.
You can easily pay to get your brand promoted on the first page of the search engine. And penetrate the minds of customers looking for a product or service like yours. So if you haven’t thought about investing here, now is the best time to embrace the power of PPC ads.
2. Email Marketing
The ethos behind email marketing in eCommerce is to convert maximum customers. Most of the time, when people subscribe to your email, they do it out of courtesy. But, when you have a firm grip on email marketing and provide them with a tailor-made experience, they will likely return.
So how to grow an email list in the first place? You need to present the happy customer with a discount and a free voucher to a person who signs up.
3. Influencer Marketing
Unless you have been living under a rock, you will know that influencer marketing is all over the place. After all, it is a direct method for everyone to increase their brand awareness without much effort. You pay and collaborate with influencers to build upon the fan following they have gathered over time.
And, since people are obsessed with influencers, they will get curious to know about your product or service. This might cost you a little out of your comfort zone, but the results are promising.
For your information, remarketing is a key for any e-commerce digital marketing strategy. After all, you’re pushing more traffic on the website and converting as many people as you can. Unfortunately, the sad thing is that around 85% of online shopping carts go waste.
This means customers will purchase a product online but will not proceed with the payment due to various reasons. Therefore, as a brand, you need to build trust with the audience at every step. Visit impressivedigital.com to get help with taking your marketing efforts to the next level.
5. Affiliate Marketing
In its true essence, affiliate marketing is about paying a commission to other people for driving sales on your eCommerce website. And, since most affiliate marketers tend to use paid tools, the results are guaranteed, and you can rest assured about things going in the right direction.
However, this marketing tool is pretty much performance-based and works to drive sales on your website. So now is the perfect time to focus on affiliate marketing, so you can rest assured about magnifying your current client base.
6. UX Marketing Design
One of your top primary goals is to create the greatest user experience on your e-commerce platform. You want to make it as easy as possible for your users to navigate your website. This means that your want to provide them with a fast loading speed, great functionality, easy checkout, and a design of the site that is completely user-friendly.
In general, all of us come across various e-commerce websites to shop at so we understand what things can our experience on the website more effective. This means that if you own a website you should put a lot of effort into users’ experience it in a smoother way.
Logically, the design needs to be attractive and grab the attention of the users as well. Despite that, if you want users to stay on your platform you need to provide the content on the landing page that is completely understandable and informative.
The last thing you want is to force your customers to look around and search for information about some product they want to buy or about the purchasing procedure. Everything needs to be clear, visible, and transparent. No one will stay on some site if he needs more than 30 sec to find something he is looking for.
7. Social Media Marketing
If you want to know what is definitely the best starting point to build your brand online, you will find the answer on social media. You can improve your digital marketing in the terms of e-commerce efforts at a huge level if you start promoting yourself through different popular social media platforms. Additionally, online marketplaces like Temu have been utilizing their Youtube channel (check it out) to promote products and reach potential customers, providing a great opportunity for businesses to showcase their products through video content. This is actually the best way to reach your target audience and create an interaction with them.
You can benefit from social media in the terms of marketing in so many different ways. You can show your brand and products in an attractive and innovative way, share the content and be sure that many people will actually see your posts.
After some time, you will actually highlight the value of your brand, and your reputation will grow. Do not expect to get recognition and glory overnight. As time pass, you will realize that you are getting more and more people following you on your social media.
However, you need to find a way to grab the attention of the people. This means that if you are selling clothes, you want to talk about something unique and innovative such as what is not a fashion trend, interesting outfit ideas, etc.
In that way, you will encourage people to buy your products. If your followers are seeing value from following you on the social media platform, they will even recommend you to their friends and this is how you will get more and more followers and potential customers.
Despite that, you can try one social media marketing strategy that refers to shoppable content. For example, if you are using Instagram, this platform can show your catalog with an effective user experience. This means that customers will have a chance to see different products and prices and go directly to the landing page from the Instagram post. Besides, Facebook has a similar thing to Facebook Marketplace.