While integrating digital marketing tactics to your business is worth it, it can still be pretty challenging to accomplish. With stuff like SEO, content marketing, and other KPIs to worry about, it’s easy to commit a few errors along the way.
And while some of these mistakes can be fixed easily enough, others can mean ruin for your business. Below, we’ve listed some of the most common digital marketing mistakes entrepreneurs make. Also included are tips to help you avoid them. Let’s dive in!
Not Setting Realistic Goals
One of the biggest mistakes businesses make when creating digital marketing campaigns is not setting realistic goals. As a result, the campaigns become unfocused and you’ll end up failing to achieve anything. In short, without realistic goals, your business is doomed to fail.
So better set goals before making a digital marketing campaign. Make sure they’re realistic enough to achieve. The last thing you want is to get discouraged because your goals are too lofty to reach. If you want to play it safe, use the SMART model.
Neglecting to Track Your Progress
At the same time, you need to track your goals. Otherwise, you’ll never know if your digital marketing campaign is succeeding or not. This will prevent you from knowing the areas you need to improve on, as well as the parts of the campaign you need to focus on to maximize success.
So while setting realistic goals for your digital marketing campaign, make time to determine which KPIs will help you achieve them. Then use Google Analytics or other reliable tools to monitor these KPIs throughout the campaign.
Not Having a Clearly Defined Audience
Many entrepreneurs and even some digital marketing specialists believe that casting a wide net can help expand their marketing efforts. But this is a misconception you need to avoid! Not only will you overextend yourself, but you’ll also fail to develop a deep understanding of your actual target audience.
Believe it or not, you can actually increase your business’ revenue by focusing on a single group of people. The key is having a clearly defined audience and knowing what they want. Thankfully, you can accomplish this by defining buyer personas, hiring experts to do market research, and communicating with your prospects.
Failing to Address Your Audience’s Pain Points
Digital marketing is all about knowing your audience’s pain points, as well as providing solutions to their problems. Unfortunately, a lot of businesses forget this fact, choosing to focus on their product’s features instead.
If you want your digital marketing efforts to succeed, then you need to remember that your audience will only stick around if you can help them solve their problems. So instead of talking about your products or services too much, invest time and effort to ask them how you can make their lives better. Then explain how your product or service can do that.
Disregarding Web Design
In this day and age, having a website can take a business a long way. However, a lot of entrepreneurs think that’s enough, not realizing that they need their websites to be as user-friendly as possible.
For your business to thrive in the digital world, it needs to come with a user-friendly website. That is, it must be easy to use and it must provide useful information to people. So if you haven’t yet, make sure your website has a good design. Otherwise, you’ll watch your business get crushed by your competition.
Not Taking SEO Seriously
According to Search Engine Journal, up to 93% of online experiences start at a search engine. With billions of blog posts vying against each other on the internet, SEO is your business’s only option to stay visible and attract more traffic.
Unfortunately, this fact is lost on many entrepreneurs. Instead of stepping up the SEO game, they opt for lesser means instead. Like it or not, SEO is the game-changer you need if you want your business to rock at digital marketing.
By making sure your website has the right keywords and quality content, you can guarantee that your brand stays in the spotlight. Plus, in case you don’t know how to do SEO, you can always hire experts like Reach DIgital (if you’re interested, you can visit their site by clicking here) to do that for you.
Spending Too Much On Paid Ads
You should also avoid relying too much on paid advertisements. Sure, using PPC marketing platforms like Facebook or Google Ad Words can be extremely rewarding. However, you need to keep in mind that only 25% of paid digital ads reach your target audience.
So if you can, avoid splurging recklessly on paid advertisements. Instead, invest your time and money on testing other strategies, as well as on getting to know your target audiences better. You can use paid advertising after you figure these other important factors out.
Not Measuring Your ROI
Lastly, you need to make sure your business doesn’t reach the point where it’s spending more than it’s earning. To that end, you need to know how to measure your company’s ROI. Doing so not only helps you know your company’s financial standing, but it will also enable you to know which areas of the business you need to improve on.
In other words, if you don’t measure your ROI, you could potentially lead your business to ruin. While measuring your business’ ROI can be accomplished easily enough, it comes with a couple of caveats.
First, you should know that measuring ROIs vary depending on what kind of site you’re running. If you’re running an e-commerce site, then you need to use the appropriate ROI measuring steps, and the same goes for lead-based websites. Either way, you need to use tools like Google Analytics to properly measure your business’ ROI.
Learning from our mistakes is extremely important, especially as far as digital marketing is concerned. So as you continue to digitalize your business, best learn from your past errors and avoid making future ones (particularly those listed above).