Previously, starting up a business is quite challenging because of factors like setting up a physical store and manually managing logistics and inventory. But nowadays, starting up your own business is more manageable because of this digital age. A physical store is no longer necessary because of various e-commerce platforms. There are also software and applications that can be used for product inventory, as well as logistics and tracking.
But what if you already have an existing business and you would like to embark on a digital footprint? Where should you start? Follow the tips below for the digital transformation of your business:
- Learn the ropes. Research on the software and applications available and explore which are suitable for your business. There is a significant amount of information about digital transformation such as those provided by fujixerox.com.hk/en/digital-transformation and there are more companies with lots of digital solutions that help small and large companies cope with the transformation of their business. Outline your business processes and investigate the areas on which software integration is most appropriate. Make a project plan and these target areas can be prioritized on your plan.
- Set up your online paraphernalia. Acquire the necessary software and applications you need to integrate with. There are open-source tools and there are also applications that require a license before usage. Identify which part of your business is flexible enough to endure open-sourced tools which most of the time provide updates without prior notice. In the same manner, determine which part of your business is more crucial because this is where licensed applications matters. Whenever you encounter difficulties, licensed software always provide online support because this is part of the agreement.
- Implement progressively. If possible, avoid the hasty decisions of instant implementation because this might cause the downfall of your business. With your project plan, digitally transform your business one portion at a time. For instance, set up an online store first, then start with product inventory, before venturing out to logistics, and eventually advertising. Ensure that your employees are well-equipped with the knowledge on how to support the new tools and applications from the digital transition to the final and full implementation.
- Identify your business niche. Your business or product niche will be the basis of your online marketing. The advertisements you will create to introduce your business to the online market is more effective if it is targeted to a certain audience. You can perform audience research first before advertising. There are also a wide variety of platforms where you can advertise your business like social media for instance. There are paid advertisements, and there are also some that are free. The important thing is, your advertisements should be targeted to your specific audience.
As a conclusion, there is really no choice left but to adhere to the saying that “the only thing constant in this world is the change” because change is inevitable. And while any change is deemed as a challenge, it needs to be embraced. This is true even in how businesses are set up. So if you are determined to keep your business, be prepared for a digital transformation.