E-commerce is one of the biggest industries nowadays, and experts say that it is one of the biggest parts of global retail. Today, there are more than 2 billion people who use these websites and retailers, and it is said that the number is getting bigger by the day. Last year, this industry was worth almost 4 trillion dollars, and this year that number is bigger by 11 percent.
If you are like almost one-third of the world, you probably do a lot of your shopping online, and you may even be a part of this industry. Every time we purchase something, we are afraid that it is not going to be available in the stores a month from now, and the same thing is with e-commerce sites. Well, we are here to tell you that you should not fear for your favorite stores and products because the growth of this industry continues to rise.
In this article, we are going to list some of the reasons why that is happening, and why are consumers more drawn to these stores instead of the traditional, land-based ones. Continue reading, and who knows, maybe you will decide to open your own web-store soon.
1. It is affordable
The first reason why many people choose to do their shopping online from the huge e-commerce corporations is that the prices are really affordable. On these websites, you can find many things you need, and a lot you don’t need for just a few dollars. This allows the average consumer to spend an insignificant amount of money for a lot of things. When we compare the regular prices in land-based stores to online websites, we will notice that there is always a difference in the price tag.
The fact that we don’t have to leave our homes, in addition to the daily discounts, coupons, and special offers, makes the customers choose the sites, instead of land-based stores.
2. It is available everywhere
Have you ever wanted something that was available only in another part of the world? Have you ever wanted something that was available in the other part of the country? This is one of the struggles we face every day, and we know how expensive it can be to travel from one place to another just to be able to purchase something.
Well, e-commerce is letting us get the items we need, no matter where we are located, and no matter where the seller or the suppliers are. Since this is done online only, we can easily order something from the other city or part of the country, and we can get it delivered to our address. This is probably the biggest reason why this industry is continuing to rise.
3. Market designed for profits
Now let’s talk about the profits, and why there are thousands of new stores every day. Well, as we mentioned at the beginning, this industry is worth trillions, and the average owner of a mediocre store makes about 150 thousand per month. It is said that if you are successful, you can make more than one million per month after just a few years.
The balance between low prices and big profits is something that both suppliers, sellers, and customers love, and everyone gets a piece of the pie. However, if you want to be one of those people who make a lot of money, you need to be better than your competitors. According to Optimum 7, by analyzing what the other stores are doing, you can create a strategy to become better than them.
4. You can shop using any device
This is another reason why people love e-commerce. No matter if you are an Android user, or if you stick with iOS, you can download and install most of the apps for online stores for free. All of these apps are available for users around the world, and you can do your shopping safely and securely without risking your bank account information.
In addition to this, you can access the stores from your laptop as well, and you can choose if you want to open the website directly, or if you want to access it through special software. Most of the stores are really easy to navigate through and you don’t have to have any skills to be able to browse the categories or find the items you are looking for.
5. Great marketing
It is said that just one percent of the online stores are paving the road for all the e-commerce industry. By this, we mean that the biggest names in the building are showing users why they should do their shopping online and what they have to gain from it. When we see the names we recognize in our social media feeds, and when we learn that they are safe, secure and they offer amazing things, we tend to believe that the whole industry is going to offer us the same things.
The great marketing that these places are doing is helping the growth of the whole industry, and they are helping the smaller stores by showing how accessible and good the whole market is. We all know how important marketing is, and we know how easy it is to persuade someone to purchase something if the prices are low and if it is available for us. Next time you browse social media, notice how many sponsored posts is there from different online stores. Notice how good they are at targeting you depending on what you are researching.
These are some of the biggest reasons why this industry is noticing a substantial growth. It is expected for the e-commerce industry to continue to rise, and experts say that the numbers are going to be double next year. If you are looking to start your own business, this is the market that you should bet on. Know that it may be hard at the beginning, and you may need time to target the right audience, but in less than a year you may be making bigger profits than you could’ve ever imagined.