Starting a video production company requires a lot of time, patience, planning and organizing, just like any other business. First of all, you have to decide what type of video production company you want to build since there are so many different types available in the market. You need a business plan, a lot of training and of course, good and quality equipment.
According to the experts from Phoenix Production Service, every piece of equipment is equally important and has to be chosen wisely in order to create the best videos you can.
When talking about equipment, you have to carefully consider every piece before buying it, because professional equipment is quite pricy. If you are starting your company and don’t possess a lot of knowledge about the equipment, you should rent and try it before deciding which models are the best for you. Also, when choosing equipment for your studio, you have to ask yourself a few questions such as what type of videos you will be making (films, documentaries, interviews, etc.), whether you’ll be shooting only in the studio or maybe outside in ideal or perhaps extreme weather conditions, etc. These questions are crucial and have to be answered before choosing and buying video equipment.
Obviously, the first thing you need is a camera. Compare different models and manufacturers of cameras in order to find the one that is perfect for you, but be aware that your camera skills are more important than the camera itself. Don’t think that the biggest and most expensive camera will guarantee you the best shots. If you don’t know how to properly use it, you will be throwing money down the drain. After you have bought the camera, invest money in multiple lenses. These too can be quite expensive so choose cautiously. Multiple lenses are important since they determine the quality of the image, so you should buy the best one you can afford. However, if it later turns out that the lens isn’t working for you, you can always sell it and get some of the invested money back.
Another essential piece of equipment you have to invest in is a portable audio recorder. Since audio of bad quality can destroy every video, you should purchase lavalier microphone which you can easily hide beneath the person’s collar and is perfect for recording dialogs when filming an interview or a documentary. Another type of microphone you should get is a shotgun microphone which will cancel out all the additional noise. This microphone will help you get a clear recording of a conversation without any external sounds. Also, you should get an audio mixer that will allow the sound person to easily fine-tune audio recordings.
Furthermore, you have to have a professional lighting. On board camera lights can be tricky to use, but if you have learned how to use them properly, they can be pretty useful. In addition, purchase three-point lightening kit. There are so many of them available in the market, so again, consider the set and types of video you will be filming before making a purchase. Moreover, light reflectors and flags will allow you to create shadows or add some light in the background, so they should also be on your list of necessary equipment.
You should also include boom mics and poles, camera rigs and mounts, good headphones and XRL cables and of course spare memory cards and external hard drives for storing video material. When it comes to editing, you will need modern computers with large and powerful desktops and of course, you will need excellent video editing software.
We have listed only some piece of equipment that can be used for filming varieties of videos. Once you have decided on which type of film you want to create, you can look for further equipment you’ll need.