Facebook advertising is tricky when you don’t know how. You ought to rely on a top-rated media firm to get those ads to perform on your behalf. Failing that, here are 5 reasons your ads are not doing so well on Facebook.
Facebook and Google advertising are dominating the field of digital marketing in the online space. The digital world thrives on advertising, and each firm requires several layers of it to make their virtual store present in the global marketplace.
Why Your Facebook Ads are Failing
Whether you are B2B or B2C, you can use adobe.com to create Facebook ads that will target your audience and boosts your reach. You ought to employ a professional to ensure you are getting those ads right. However, these ten reasons for failure could explain where you have been going wrong.
1 – You are Behind on Trends
Marketing your business in the modern world means utilizing the reach of video marketing in an effective way. To do this, you need to keep up with social media trends. This is even true with photo-specific social sites such as Instagram.
Consider this: you sell women’s clothing and regularly advertise jackets, shoes, and tops on a seasonal rotation. Your brand doesn’t have a TikTok account. Therefore, you do not know about the ‘viral leggings trend.’ You run an ad for cycle shorts instead because you believe they are popular. Your ad doesn’t convert because the product is currently playing backseat to something more popular.
2 – You got the target market wrong
You cannot sell ice to the Inuit people, despite the ancient saying. Rather, you should be targeting your ads for ice at those who need it. Matching your brand persona to your target market helps to do this. Say you are an ice seller who needs new clients. We recommend you target those FB ads at nightclubs and the people who frequent them, instead of middle-aged Sally from accounting who never partied a day in her life.
3 – Visual Stimulation
Just like in a restaurant, the first consumption of your product is in your customer’s eyes. They either like the look of your product or they don’t. Bad images, poor lighting, blurry photography, and depressing colors are all reasons why your Facebook ad isn’t converting. Upgrade your images next time and try again.
Ensuring your ad has a good image is important, but it is not the be-all and end-all of a good ad. The image is one part of the equation, with the headline, text, and CTA being others. However, if the image is not good, then it can drag the whole ad down.
4 – Adjust Your Bids
If you are not bidding enough per day to compete with other brands, why bother? When it comes to Facebook advertising, going big or going home is a tried and tested method of success. Obviously, you don’t want to spend thousands on an ad campaign if you are not doing it right. For the best ROI, we recommend a digital media agency operating on your behalf to file your ads.
5 – The Ad Copy isn’t Right
Does your ad copy have your keywords in it? If not, why not? If you want to hit your local searches or find customers near you, you need the right wording. Send your ad copy to a professional SEO writer and have them improve it. Every word counts in advertising. Make sure you spend yours wisely.
For the best results, we recommend using a call to action in your ad copy. This could be ‘Buy Now,’ ‘Shop Today,’ ‘Get Yours.’ Something that tells the customer what to do next.
6 – The Page You’re Promoting is Lacking
Is the page you are promoting full of cheesy stock photos and dated information? If it is, your ad won’t be converting. Users are turned off by this and will quickly move on to a competitor. If you want to keep their attention, make sure your website or Facebook page is up-to-date with stunning visuals, great copy, and an offer they can’t refuse.
7 – The Call to Action is Missing
Your CTA (Call to Action) is vital to the success of your ad. It needs to be clear, concise, and push the user towards taking the desired action. Make sure your CTA is above the fold and in a color that pops.
Forgetting a CTA is one of the most common mistakes made in advertising. It’s an essential component of any successful ad and one you cannot afford to overlook.
8 – The Landing Page is Terrible
When a user clicks on your ad, where do they land? If it is a page that is not mobile-friendly or takes too long to load, you will lose their attention. Your landing page needs to be fast, easy to navigate, and visually appealing.
To perfect your landing pages, you need to A/B test them. Try different headlines, images, and copy to see what works best. Only then will you be able to create a page that converts. This is a vital step in the process and one that should not be overlooked.
9 – You’re Not Tracking Data
You can’t improve your conversions if you don’t track your data. Use Google Analytics or Facebook Insights to see where your users are coming from and what they are doing on your site. This information is vital to making the necessary changes to improve your ad campaign.
10 – You’re Not Testing
You should always be testing your ads before you go live with them. This means making small changes and seeing how they affect your conversion rate. Test different images, copy, landing pages, and offers to see what works best for your business.
If you are not sure why your Facebook ads are not converting, it is time to seek professional help. Social media marketing is vital to the success of your business, and you need to make sure you are doing it right.