In this post, we provide an analysis of Facebook business for the year 2015. Firstly, we provide an analysis of Facebook revenues, profits, and profit margins. Then, we share Facebook business segments revenue analysis and mobile advertising revenue analysis. Then, we provide an analysis of Facebook monthly active users (MAUs) and daily active users (DAUs).
Facebook 2015 Revenues
Facebook total revenues reached $17.93 billion in 2015. The overall revenues grew 43.8% yoy.
Facebook 2015 Profits
Facebook 2015 operating profits were $6.23 billion. The 2015 operating profit margin was 34.7%.
Facebook 2015 net profits were $3.67 billion. The 2015 net profit margin was 20.5%.
Facebook 2015 Business Segment Revenues
Facebook 2015 advertising revenues reached $17.08 billion, up 48.6% yoy.
Facebook 2015 payment and other fees revenues reached $847 million, down -13.0% yoy.
The share of advertising revenues in the Facebook total revenues during 2015 was 95.3%. The share of payment and other fees revenues in the Facebook total revenues during 2015 was 4.7%.
Facebook 2015 Advertising Revenues from Mobile Devices
Facebook 2015 advertising revenues from mobile devices reached $13.19 billion, up 77.6% yoy. The share of mobile advertising revenues in the Facebook total advertising revenues during 2015 was 77.2%.
Facebook 2015 Users Analysis
Facebook had 1.59 billion monthly active users (MAUs) and 1.04 billion daily active users (DAUs) at the end of Q4 2015. This resulted in a DAU-to-MAU ratio of 65.2%. The DAU-to-MAU ratio is one of the measures of Facebook users engagement. It has been consistently increasing over the years.
Facebook had 1.44 billion mobile monthly active users (Mobile MAUs) and 934 million mobile daily active users (Mobile DAUs) at the end of Q4 2015. This resulted in a Mobile DAU to Mobile MAU ratio of 64.8%.
Of the 1.44 billion mobile MAUs, 823 million were Mobile Only MAUs. These users accessed Facebook through their mobile devices only. They did not use desktop to access Facebook. The share of mobile only users has been consistently rising over the years. In Q4’15, the share of mobile only users increased to 51.7%. This means that over half of Facebook 1.59 billion monthly active users are accessing Facebook through their mobile devices only.
Facebook Business Analysis Presentation 2015
Facebook business analysis 2015 presentation provides an analysis of the following data through charts for the years 2011 to 2015.
- Facebook Overall Revenues
- Facebook Profits and Profit Margins
- Facebook Business Segments Revenues
- Facebook Advertising Revenue by Geography
- Facebook Payments and Other Fees Revenue by Geography
- Facebook Advertising Revenues by device type - Desktop vs Mobile
- Facebook Monthly Active Users (MAUs) and Daily Active Users (DAUs) – Worldwide and by Geography
- Facebook Users Engagement Across Geographies – DAU-To-MAU Ratio
- Facebook Worldwide Monthly Active Users (MAUs) by Access Device – Mobile Only, Dual Access (Mobile and Desktop), Desktop Only
- Facebook ARPU (Average Revenue Per User) by Geography