As you all know, the technology world is changing rapidly, hence, the user experience is now extremely significant as well. If you are a website designer or into digital marketing, the one thing you will need to focus on is user experience.
Without knowing how people feel about your website, software, or application, you cannot do anything to improve it, hence, it might result in your company losing clients because of something that could have been prevented. In this article, you will learn what user experience is, why it is important, as well as some other aspects of it. Let’s take a look at the article:
When an individual uses your software, website, or application, they tend to focus on how easy it is to use it, as well as how pleasing it is to use a specific product created by your company – and how well it functions might determine what experience your consumers have.
This experience includes the users’ interaction with your site on their computers and more specifically, their mobile phone, and there are things such as the website’s behavior, loading time, design, perception, and satisfaction that will influence how people feel about it. Of course, caring about the UX will bring benefits to the consumers, but it will also be able to bring amazing benefits to your business as well.
Strategies that will improve your marketing effort and implementing SEO aspects to your site will improve your overall online success, but, if your customers are not interacting with your posts on the website, you will not be able to see any positive results. However, if your consumers are interacting with some features and content, but not others you will be able to gather data, hence, you will be able to improve those features that will, in return, improve the experience people have.
Basically, UX will determine the engagement levels on your site, which then measures the amount of success and sales of the site. If you look at UX as a strategy for digital advertising, you will be able to gain various benefits from it. By focusing on it, you will not only boost your sales, but it will drive traffic to the site, keep your consumers coming back for more, and it will improve your revenue.
One of the most important things about it is that you will be focused on satisfying your customers’ needs. It will provide positive feelings that will keep people loyal to your company, products, and services. Also, positive user experiences will provide you with a way of determining their interactions which can lead to more business success.
What Is Included In UX?
Now, this is a tricky question. Each UX will be different for each company – mostly because they have different websites, products, services, and people working to improve the websites. But, keep in mind that just because you are creating the interface people will use, you do not really know what they need, and feel.
So, how can you get to the desired level of positive user experiences? Well, according to the website designer David Navarro, it is not only about improving your website, but it is also understanding the emotions and psychology of the website visitors. You should engage and talk to them, watch them use the site, and try to understand why they interacted with it in the way they did. Only then will you truly understand and learn what needs to be improved and changed.
Tips for There are various things that you can do to improve UX, however, you should start with:
1. Using The White Areas
Firstly, you should know that the white space around your website’s content is essential for having a well-designed platform. Now, you are probably wondering why should you leave some white areas, especially since you can use it for adding more ads or information? Well, that space will make the information, content, videos, and pictures displayed readable.
As concluded in several studies performed, the white area around a post will increase the user’s focus by 20 percent. It will also provide a modern, minimalistic, and elegant feel to the website. But, the truth is, it actually does consume a lot of space. The thing you should do is to find a balance with what your customers notice when they first enter the site and the white area that surrounds and emphasizes the content.
2. Optimizing the Loading Time
The most annoying thing for most people is waiting for a website to open for a long time – and be honest, how many times did you look for a product online, open a website, and moved on to the next one because it took more than 10 seconds for the one you chose to load? Yup, it probably happens all the time.
Wherever and from whatever device people access your site from, their only wish is for the site to load fast in order for them to see the content. To improve the loading time, you should compress all your pictures before posting them, especially since the size of the pictures is what slows down the loading time. And by starting with that, you will improve your loading speed drastically.
3. Implementing Appealing Call to Actions
If you have been in the web designing world for some time, you must know that people already follow visual cues to determine what they should see next.
Hence, a call to action that features action words will allow your visitors to easily navigate your platform and by clicking on specific things stated in the call to action, they will find what they need at a page they are expecting it to be found on.
Consider the colors you choose for the button since every color provokes different feelings and conveys various messages. Also, you will need to choose the right words as well. Most definitely include a verb that will provoke users to click on a specific page on your site.
So, now that you know why it is important to focus on your user experience, you should not waste any more time and start coming up with a strategy that will improve your sales, boost the traffic of your website, as well as improve overall consumer satisfaction levels.