In a world where marketing is probably one of the most important factors for success, keeping in touch with the latest trends is extremely important. When it comes to getting the required recognition and growing your business on the internet, Search Engine Optimization also known as SEO is something that you’ll need to invest a lot of time in, if you want good results.
As each year passes by, people are finding new and more innovative ways of promoting their business, and if you are not constantly reading and learning about these things, you might get overrun by your competition. Today we’re talking about QR codes and everything that you should know about them, so feel free to continue reading until the end.
What are QR Codes?
If you are someone that hasn’t heard about QR Codes yet, worry not, we’re here to help. QR Codes are something that comes from Japan, where they happen to be really common, popular and widely used. QR stands for “Quick Response”, and the name is definitely something that’s true about these “codes”.
QR Codes can be read really quickly by a smartphone, and it doesn’t take more than a few seconds for your device to read, process and re-direct you to wherever the QR Code wants to redirect you. Because the entire process is so fast, it makes for great marketing and advertising method in a society where everyone is way too busy and constantly “on the run”.
The Difference between QR Codes and Barcodes
If you are wondering why people don’t just stick to the traditional Barcode method, we have a really good answer. QR Codes simply store much more data than standard Barcodes, and this can include URL-Links, Geographic Coordinates, Text, and a few more things. However, this is not the main reason why people are using QR’s instead of Barcodes, although it plays a huge factor. The main reason is that QR Codes can be scanned by a regular smartphone device, and Barcodes require you to carry that clunky, impractical barcode scanner with you.
Benefits of Using Them
According to Oysso, using QR Codes for your business is something that will greatly improve your marketing and boost your recognition. QR Codes are just very easy to use, and they are extremely handy to potential customers, simply because they can learn all about a certain product in just a few seconds, by using their smartphone.
You can get really creative with your QR Codes, and you can make interesting websites or even add rewards for those who scan your QR Code, so it is really up to you how you’ll use them. Nowadays, creating your own QR codes is relatively easy, and all you have to do is follow a few steps on a free website. One efficient and frequently used method to “lure” customers into scanning your QR Code is to hide a small reward such as a discount or a free coupon that they can receive upon scanning. This is something that will encourage more people to scan, so if you’re looking for a little bit of extra recognition, try using this method.