Twenty years ago, creating, designing, and distributing surveys to consumers has been a complex and difficult thing. However, with all the technological advancements today, it has never been easier. The increased use of smartphones and the Internet means that companies can easily learn more things about their consumers by using surveys.
If you are thinking about conducting a survey or several of them, you might find this article quite helpful. In the text below, you will be able to read what surveys can help you with, as well as some tips when creating them. Let’s take a closer look:
The Types And What They Can Help With
There are literally thousands of survey types out there, with each one having a specific purpose and function. Hence, that is why you will want to determine the type you need. The most common ones used by various businesses include:
1. One For Client Feedback
In order to have a better understanding of how your consumers discovered and started using your products or services, what they think needs improvement, or how satisfied they are with using your product. This will allow you to gain insights into what your clients truly think about your product/service, hence, you will know what you might need to improve.
Also, customer feedback questionnaires are quite useful for finding out how satisfied they are with your customer support desk, as well as how your employees treat your clients. You might also consider using them for gathering useful data on things that can impact your advertising efforts, the experience people had when using your website, and other things that can contribute to your overall campaigning.
2. One For Researching The Market
If you want to gain new customers or potential ones, you will need to understand what is happening in the industry you are in. So, conducting surveys that will focus on the market rather on your company and products will allow you to understand what your next steps should be.
Conducting this type of survey will help your marketing team learn more about the behavior, needs, problems, and purchasing decisions people have, which means that you can learn what you need to be focusing on, as well as how you can target a specific audience accurately.
3. One For Learning What People Think About Your Products/Services
If you want to find out how many people love using the items you are selling, you will want to try an NPS (Net Promoter Score) questionnaire. Hence, by asking your consumers would they recommend something from your company to other people, if they would purchase the same product again, or if there is something they do not like about a specific item, you can easily find out what you need to change or improve.
How to Create One?
So, now that you know what are the most common survey types, you should also learn how you should create one. The first thing you will want to know is that creating one is much more complicated than you could imagine. The questions you ask will influence how they are answered, hence, you will need to ask the right questions. You can ask these questions:
1. Nominal – which consists of asking yes/no, multiple-choice, and checkbox questions. These are the most basic ones you can ask in a survey, and people will be able to answer quickly and precisely. So, for the yes/no and multiple-choice ones, people will need to choose one answer to what you asked, but, for the checkbox ones, they will be able to choose several answers.
2. Ordinal – which consists of asking drop-down and ranking questions. The drop-down ones are similar to multiple-choice questions, but individuals will need to choose one answer from a list that was previously arranged. Ranking questions are the same as checkbox ones, however, people need to put in order the amounts per question.
What to Consider When Creating One
Of course, each of your surveys will depend on what your objective and purpose are, hence, you will need to consider and implement a few things. These things include:
1. You Should Keep Them as Simple as Possible – you should not ask questions that do not have any connections to your main objective. Ask one thing at a time since this will make the answers more accurate and individuals will not lose their focus while completing the questionnaire.
2. Describe What it is About And How it Can Help – always write an introduction to your survey. People will want to know what it is about, what your objective is, and how they can help you by completing the questionnaire.
3. Use Tools That Will Make Creating Them Easier – you will find various online websites that you can use for creating the questionnaires. There is a wide range of them that you can find online and once you see how simple the process is, you might want to make 10 of them right away. If you want to see how you can create a survey on your own by using online tools, check out forms.app.
4. Give Your Consumers Other Options – if you have implemented multiple-choice or/and checkbox questions, you will want to give your consumers an option for adding their own answer if the previously provided answers do not apply for them. This will make everything more accurate and precise.
5. Add a Progression Bar – as you know, a questionnaire can usually be answered in several minutes, but, if it is longer, you should add a progression bar. This is quite useful since almost all people want to know how many questions they need to answer, and it will also allow them to learn how much more time they will need to spend on answering.
As you can see, creating a survey is a bit more complex than people initially think, however, by following the tips from the article, as well as carefully thinking about what you will ask your consumers, you will be able to make the entire process easier and less time-consuming for your marketing team.
So, now that you know everything there is about creating and distributing surveys, do not waste any more time and start thinking about what questions you will ask your consumers!