Heading into 2024 and beyond, it’s now more important than ever to ensure that your business is making the most of the digital space. Here are some quick tips on how to grow and add value to your company’s existing website (and general online presence) going forward!
Establishing an online footprint
Pretty much every business, company, and entrepreneur has their own online profile nowadays, as it’s one of the easiest ways to reach a worldwide audience. Particularly if you’re starting out fresh, and are trying to think of some different ways to increase the awareness/visibility for your company, creating a competent website that details some information about your company, their ethos, etc. will help massively, and perhaps find you an audience/demographic that you may not have even considered previously.
If you’re a smaller business and also perhaps don’t have the right amount of funding, online marketing is also a lot more affordable than real-world advertising, and if you’re looking to get creative it can often be quite inspiring looking at some of your peers/competitors, admiring what they are doing right, and thinking about how you could do it differently/better!
Using a website as a supplement to your business
The perfect company website not only highlights their ethos, proven track record, and talented team, but it also contains elements that actually help the customer/consumer by informing them about the product in a way that isn’t on the nose or intrusive.
For a prime example of a successful business with an accompanying website, take a look at Truckcraft Bodies and their site. Without overbearing the customer with unnecessary information, it provides the relevant contact information on the page – via a phone number and email address – and a detailed breakdown (with high-quality images) of all of the body types and aftercare services that they provide.
There’s also a regularly updated blog on the site as an additional supplement, providing the latest information, news, and updates on ongoing relevant to the industry.
In short, show what your company is about, the services they provide, give some valuable information about the surrounding industry as a whole and provide ample avenues of contact so that the right people can reach you as easily as possible.
You might decide to offer a mailing list or something similar, to keep those subscribed to your stuff on the latest as and when it happens. Mailing lists can be a great way to offer your potential and current customers with the latest news before anyone else, this not only makes them feel special but it also means they will stay loyal to your brand!
Having customers who are loyal are the best way to get more people talking about your brand as they will encourage people to use your brand (if they like what you do!). Visibility online is a key way to increase your customer reach and get more sales than ever.
Remember – Putting the time into building up an online profile doesn’t mean that you should disregard real-world advertising entirely. Try to find a balance between both, depending on what industry you’re in.
Again, if you’re not sure about what the best thing is to focus on, do some market research on your competitors and how they choose to advertise themselves or ask some existing customers of yours how they found your company, or which part of your advertising/marketing strategy resonated with them the most.
Increasing your businesses’ visibility – utilizing social media
There are a ton of different social media outlets out there, each with their own subtle differences and audiences; depending on what your business is and what its strengths are, some of these might appeal to you more than others. If you haven’t already looked into some of the different available avenues, here are some examples of social media platforms that you might want to look at:
Perhaps the most well-known and popular social media platform of all, Facebook is extremely popular with a wide range of different people, and supports post of all different formats. Whether you want to share images of the recent development in your company, a video showcasing a new product, or simply a text-based update, each will show up in your follower’s feed.
A purely image-based social media platform, this might be one to focus on if you have some great promotional images of your product/service, or again maybe just some great visuals of the surrounding industry that you think might be popular and gain traction. One of the great features of this platform is its ‘stories’ feature, which is great for sharing timely information and staying relevant.
One of the largest social media platforms and news related sites in the world, Twitter is a great way for any business or company to spread its online message and what’s going on their industry. When people are scrolling through Twitter, they expect to see news related info and hope to find out information that resonates with them.
It’s understandable if you have to do some research before starting to post tweets on Twitter as you want to be a great account that people want to follow. Keep in mind, Twitter isn’t just about getting as many followers as you can as fast as you can, there can be a time when your account goes viral which would mean you don’t have to worry about followers ever again (as you will have a lot!).
A more professional social media for people wanting to make professional connections and share different things going on with their work or in their career, LinkedIn can be a nice alternative if you’re wanting to advertise to a different demographic.
Here you can share developmental updates on your company, and also make connections with other like-minded people that you could possibly collaborate and share ideas with. Remember, at the end of the day social media is about making connections and interacting with other people, and so don’t be afraid to network and be available to speak to others, just because you’re operating a company account.