Search Engine Optimization. One of the most important factors which determine if your website will get the required recognition and exposure or not. Some people are already experts in this field, others never heard about it.
It’s a good thing we cover things for both groups equally. Regardless if you’re a complete beginner or someone who’s already been doing this for a few years now, this article will come in handy.
Today, we’re talking about the importance of Sitemap when it comes to search engine optimizing. Keep reading if you want to learn more about this. Let’s begin.
What is search engine optimization?
SEO, or search engine optimization, is basically doing everything you can in order to make your website appear on the top of the many search results that will come up when a person looks up something on the internet. A website can be optimized via Local SEO, or a global SEO. Local optimization means that the person running the website is trying to be at the top of the search results, in the area in which they operate. You can use difrent tool for seo, which is absolutely free on this site: https://searchenginereports.net/. For example, if you search for “Plumber Service in Ohio”, the website that’s optimized the best for the Ohio area will come up first. This usually means that the majority of people will click on it and choose it over the other websites that come after that first one.
What is an XML Sitemap and why is it important for SEO?
This is probably the most asked question lately and it’s about time we give a proper answer to it. A very good example would be to think of your website as your home, and each page on it as a separate room. An XML Sitemap would basically be the blueprint of your home. You present the “Blueprint” to Google and it helps it find and navigate through your “rooms” faster and more efficient. Google, which is by the way the most successful search engine of all times, ranks Pages as well, not just websites. There are no “downsides” or cons of having an XML Sitemap. It will always improve your SEO and we definitely advise you to have one.
Some website hosts usually provide you with a system that will help you figure out how to set up an XML Sitemap and understand what it is. There are also many programs online that serve as XML Sitemap generators. You can consider using one of those if you’re still not yet experienced to take matter into your own hands. After you’ve created your sitemap, you need to take the final step, which is verifying it. This can be done by using Google’s Webmaster Tools. In order to do this final step, you need to make sure that your XML Sitemap is in the correct format. Then, you need to properly upload it and verify it via the Webmaster Tools. After that you’re good to go. Congratulations on setting up your XML Sitemap and enjoy the benefits of having a nicely optimized website.