Did you ever meet someone for the first time and you both hit it off really well? You discovered you had the same interests, your conversation flowed so naturally, and you honestly felt like you had known each other forever. Things like this don’t happen too often but it’s a moment you will never forget. Imagine if you could make your website like someone you just met for the first time.
You can make that happen by changing various elements that will affect each individual’s traits when they visit your site. You can make your website very captivating when you offer a site that fits each visitor’s needs. In today’s day and age, brands are looking for ways to improve their user’s experience as thoroughly as possible. This concept has become a necessity, not a luxury.
There are quite a few business owners who think of their customers first including their preferences and what would be the best options to match their interests. Depending on your site’s brand, it could be music, animal protection, history, etc. Artificial intelligence and machine learning are making user experiences personalization even easier.
If you are looking to create the best website personalization solutions, you must hire a professional San Francisco web design agency that has the right tools to create an amazing site that is also affordable. You can see examples of such design agencies here. There are ways you can boost your site’s personalization features, let’s take a look.
Visitors Prefer Personalized Sites vs Common Sites
Website personalization is about changing your site’s content depending on the traits of your visitors. Using the right tools, personalization can be derived from just about any changes you can think of.
How they first came to your site, how many times they have visited it, etc. Web personalization will let you customize the entire buying experience for each visitor from the very beginning to the end.
It’s Not All About Online Activities
According to the Personalization Development Survey in 2017, the most common data sources come from:
- Email Activities
- Mobile Practices
- Website Behavioral Data
The best part about web personalization, you do not have to make it all about the digital activities of your visitors. As long as you continually collect data like CRM, you can build personalized web experiences from start to finish based on various activities including calls or physical meetings.
Personalization VS Customization
You might be thinking that many websites already let visitors see personalized content by choosing “interests”. That said, if the customization comes from the user’s input, it’s not the same thing as personalization.
Customization gives control to the user while Personalization gives control to the website. Personalization takes place in the background and not seen by the visitor.
Your Website’s Personalization & Increase In Customer Experience
While thinking about website personalization, make sure you add significance to a visitor’s involvement on your site. Keep in mind, your objective should be to help visitors find a product or service to help them out of a problem.
You want them to realize what your company can offer them so they will feel comfortable with you and willing to convert. Too many businesses miss out on personalizing their websites. Read on to find ways to create a successful website personalization plan:
You Should Take Advantage Of Behavioral Data
There are so many online customers that are becoming frustrated with websites when the content has nothing whatsoever to do with their interests.
With the amount of marketing technology that is available to track consumer behavior, there are so many opportunities to increase personalization. As an example, Amazon has done a phenomenal job understanding consumer’s purchasing patterns.
Optimize Content Based On Frame Of References
In order to deliver better experiences, knowing what consumers are thinking can dictate what a brand should provide in the form of information on their site. According to studies, customers respond very differently from each other in their buying habits. Trying to make differences work within the framework is a big challenge websites are facing.
Without a doubt, social media is one of the best ways to appeal to a potential customer. If your brand is following customers through Twitter they should update their landing page to become Twitter-friendly. Microsoft is one company that has done a great job in this area.
You should make a note of the 2 ways Microsoft leverages website personalization to drive results on social media. The first is the standard page a visitor sees when navigating a website. The second is a personalization based on a user reaching the page through a tweet.
Personalization Based On A Consumer’s Location
Have you noticed the world is becoming much smaller and smaller due to the concepts of associated networks like Facebook or LinkedIn as well as other aspects such as spending time on individual behaviors?
Studies have shown that companies increase their response rates when they stop sending mail blasts and instead of using personalized emails. Marketers should take advantage of personalized email and send them to the landing page. Make sure the messages are tailored to where they live and what time it is.
You should consider using personalization instead of trying to communicate to everyone at once. You want to create a different persona profile for a better consumer experience. You can personalize based on a consumer’s buying patterns. This can lead to higher conversion rates by turning browsers into customers who will make a purchase or two. You want to create a technique to drive up more revenue while visitors are still looking around.
Try Frequently Purchased Together instead of Related Items. This will give you the opportunity to get a user to purchase other items along with the one they have already decided to buy. Subtly adding recommendations will lead to an elevated impression of embodiment.
Using a web personalization plan can help marketers improve their customer buying journey. Consumers are always looking for the best shopping experiences which surpass great customer service.
Leveraging their behavioral data, optimizing the content based on their referral source, taking into account their geographical location, and offering a personalized experience recommendation, marketers are gaining greater strength in a relationship between their business and the consumer.