Many business owners spend untold hours trying to drive more traffic to their websites. Even when that seems to work well, list signups and product sales do not always rise as expected.
Web pages that receive more views will tend to perform better, all else being equal. When a page that corresponds to particular keywords does a poor job of converting visits into actions, opportunities will be squandered again and again.
Instead of focusing solely on boosting traffic, it can make more sense to devote some resources to improving conversion rates. Marketing companies like the one online at appiloque.com regularly show their clients the value of this approach.
Business owners who are comfortable with techniques like search engine optimization often have success with heightening conversion rates, too. Try the six-step process that follows your own site’s top-performing keywords, and you will almost certainly like the results.
1. Choose Keywords to Target
The first step toward improved conversion rates will always be to identify the keywords that are most worth focusing on. Generally speaking, these will be terms that already attract plenty of traffic and generate conversions at non-negligible rates. You need to check the essential keywords that you need to target on google search results. As with most marketing-focused website work, Google Analytics tends to be helpful at this stage and subsequent ones.
With the help of Google Analytics, you can track your keywords and the entire progress you are doing with them. Whenever we target any keyword, it is necessary to check its status all the time for making further strategies. You can even set up goals within the dashboard that will make it easier to track your progress.
2. Match Keywords with Pages
Keywords do not exist in a vacuum, and the pages they are associated with are always keys to conversion. Generally speaking, it should be easy to identify which pages on your website correspond to the keywords you have chosen. You must focus on keywords that are beneficial for your website to rank.
You need to match your keywords and then target them effectively. Even so, do not skip this step, because overlooking even a single pairing will make the data you collect later on less useful. If you follow this step seriously, you can easily recognize what is best for your business website. You need to focus on every page and keywords that you are targeting.
3. Look at Keyword Rankings
With each page standing as a proxy for at least one keyword phrase, you can now look into search engine rankings. Since Google does not provide access to this valuable information, you will need to use third-party tools. Even just getting an idea about where the page that supports each keyword stands will be helpful.
After targeting your keywords, you must check the rankings by using online tools. Track each and every keyword, and see how it affects the growth of your website. When you monitor your progress, you can determine your next step or strategy. Therefore, keep a detailed check on keyword rankings is quite necessary.
4. Calculate Keyword Conversion Rates
The information you have collected so far can be used to put together an initial report. A simple spreadsheet that lists keywords, web pages, and corresponding conversion rates will get you off to a good start. Deriving the last of these will require you to import data from whichever conversion-rate measurement framework you have in place.
The main purpose of calculating the conversion rate is to determine whether you get enough visitors to your website through search results. You can also plan your next step only when you know how you are targeting your keywords. It is a necessary step, and one should not skip it. You must ensure whether you are in the right direction or not.
5. Tweak, Tune, Measure, and Repeat
With your original conversion rates having been calculated and collected, you can now start tweaking your web pages and any advertisements that point to them. You will want to measure the effects of your efforts regularly while being aware that small fluctuations are natural.
Over time, you should develop an idea about how to make a stronger case to visitors who arrive at your website. Thoughtful conversion rate optimization work should give rise to a sort of momentum that allows you to cut right to the chase with each subsequent session. In other words, you need to choose keywords, target, calculate the conversion rate, and then repeat the same process. You have to work continuously to avoid any decline in your progress.
6. Cast the Net More Widely
Once you have successfully boosted conversion rates for some of your most important, best-performing keywords, it will start to make sense to pay some attention to others. The same process that you followed to this point can be repeated to improve the performance of keywords that account for less traffic.
You will eventually reach a stage where all the low-hanging fruit on your site has been harvested, at which time you might be better off looking into other options. When that moment arrives, pat yourself on the back to accomplish something truly useful for your business. Now, you can also focus on other things and get benefit from other keywords. You need to follow the same steps for other keywords.
The Bottom Line
If you want to grow your business, you must follow the 6-step process mentioned in this write-up. Promoting an online store on digital platforms is quite challenging. You need to target keywords searched by people so that they can easily find your online portal. The main aim is to attract visitors and convert them into loyal customers.
If you want to run your business successfully and win the competition, you need to increase the conversion rate. To get success, follow the above steps, and check your progress. When you find these steps effective, you will make new strategies to promote other things easily.