If you’re looking to increase your revenue, you’re on the right track. The tried and tested strategies in this guide will help you:
- Increase your sales while spending less
- Establish yourself as a company with a heart, one that helps and caters to people with disabilities
- Leverage your existing marketing initiatives so you get more mileage out of them
If you like what you’re reading so far, then you need to continue reading.
1. Win new customers you may have been neglecting
You may have done your research and optimized your sales and marketing efforts for your ideal buyers, but did you include the 61 million Americans living with a disability? According to the Centers for Disease Control and Prevention, that’s how high the disability count is in the United States. And if your marketing efforts can’t connect with them because of their disabilities, then you’re leaving a lot of money on the table.
For instance, is your website’s design accessible to the blind and the visually impaired? Does your site allow full keyboard navigation for people unable to use a mouse?
If not, then you’re missing out on a wide customer base and, in turn, tons of conversion and sales opportunities.
Plus, neglecting to provide equal access to potential customers with disabilities can give your business a bad reputation. You could also get sued for violating the Americans with Disabilities Act (ADA). The key is to ensure your website is accessible to all users, regardless of their disabilities.
An excellent tool to use is accessiBe, an automated web accessibility solution that makes your website fully accessible and compliant with the both ADA and Web Content Accessibility Guidelines (WCAG). Their accessibility interface handles all the User Interface (UI) and simple design-related adjustments to your website.
The interface has accessibility profiles that users can choose quickly based on their disability or preferences in using your website. For example, a user with epilepsy can turn off any flashing advertisements that may be present on a page. The interface also offers sets of content, color, and orientation adjustments. The solution’s Artificial Intelligence (or AI-powered) background process is responsible for the more complex adjustments to help your website meet the ADA and WCAG requirements:
Keyboard navigation and screen-reader optimization. The AI’s machine learning technology uses computer vision and contextual understanding to address the back-end and complex requirements. This means that the platform automatically adjusts your website to make it navigable with a keyboard and “readable” for screen reader software that blind people use to browse the web.
It’s crucial to use an affordable, automated web accessibility solution because making your website accessible can require a lot of time, money, and effort. The solution can help you reduce your developer costs while gaining more customers and increasing your revenue. Its technology scans your website every 24 hours for new and updated content. It automatically adjusts your web elements to keep your site accessible and compliant at all times. This also means you won’t need to pay a developer to make your site accessible every time you update, saving you tons of time and money.
2. Implement strategies that increases your average order size
Besides getting your customers to buy again, another way to help increase your revenue is to boost their average order size through these tips.
- Upsell products that cost 60% less than the original purchase price. Encourage shoppers to make “smaller” and more purchases on top of their orders by offering items priced 60% less than their total order amount.
This can be anything, such as upselling Bluetooth earphones to customers who buy a mobile device from your store.
- Offer discounts and complimentary items. A discount with a complimentary item is often too good to resist, compelling customers to buy more products.
Lookfantastic provides a good example of this, offering product discounts plus complimentary gifts with their beauty, cosmetics, and hair care products.
- Provide upgrades. Offer upgrades and tell shoppers how they can get better or fancier products by paying a bit more.
For instance, most people won’t need 256 GB of smart device storage. However, you can convince shoppers to buy the pricier model through compelling messaging, such as saying, “Get bigger storage at only $15 more.” Apple does this well by including compelling messaging on their products’ storage details.
- Product bundling. Offer related items with your customer’s initial product purchase at a special price. It’s an excellent way to entice shoppers into buying more to save more, increasing your average order size.
3. Boost your repeat purchases
An excellent way to increase your online business’s revenue is to keep your current customers buying. Below are some tactics to help you achieve this and increase your number of repeat purchases.
Provide promotions and purchase related offers
Send your customers targeted follow-up emails offering related services or products to their purchase. Leverage platforms such as MailerLite that lets you automate your marketing emails. The platform helps you build stunning and compelling email marketing campaigns, streamlining your email marketing promotions and campaigns.
Use the drag-and-drop editor to build your emails easily and the highly customizable pre-built design blocks or templates.
The tool also provides automation functions by letting you connect your ecommerce platform to sync your data and create email marketing campaigns according to your customers’ purchasing behaviors. For instance, you can import products from your online store with product email blocks. Customize them without manually uploading the product prices, descriptions, and images to your emails.
Send highly targeted automated emails based on your buyers’ actions. For example, deliver a 20% discount code for ergonomic socks to a customer who recently purchased running shoes from your store. Automate your promotional emails, such as Thank you messages with coupons after buyers complete their purchase.
This allows you to deliver your offers to customers regularly and seamlessly. Offer incentives to customers who frequently buy your products and services to entice them to purchase more from you, increasing your revenue.
Simplify the buying experience
Make the shopping and checkout process as seamless as possible to encourage your existing customers to come back and purchase. Ensure intuitive website navigation and include product search features that allow shoppers to find what they want quickly.
The more convenient it is for customers to buy from you, the more likely they will purchase again. Most customers want to find the products they want and buy quickly, so keep the checkout process simple and limit it to a few essential steps. Provide a seamless shopping experience that encourages your customers to buy frequently from you.
Boost your online business revenue today
Learn from the tips in this guide and apply them to your online business to increase your revenue. While these strategies are only the tip of the iceberg, use them to jumpstart your efforts and develop your approach from there. It takes a bit of time, effort, and diligence to get your desired results, making it crucial to understand your business and implement the right tactics that can help skyrocket your revenue.