Jones Lang LaSalle Incorporated, a financial and professional services company, provides commercial real estate and investment management services worldwide. It offers a range of real estate services, including agency leasing, project and development management/construction, capital markets, property management, corporate finance, real estate investment banking/merchant banking, energy and sustainability services, research, facility management outsourcing, strategic consulting, technology solutions, advisory services, investment management, tenant representation, lease administration, transaction management, logistics and supply-chain management, valuations, mortgage origination and servicing, and value recovery and receivership services. The company also provides investment management services to institutional and retail investors, including high-net-worth individuals. It offers its services to real estate owners, occupiers, investors, and developers for various property types, including cultural, educational, government, healthcare, laboratory, hotel, hospitality, and sports facilities; industrial, warehouse, office, residential, and retail properties; critical environments, data, and transportation centers; infrastructure projects; military housing; and shopping malls. The company was formerly known as LaSalle Partners Incorporated and changed its name to Jones Lang LaSalle Incorporated in March 1999. Jones Lang LaSalle Incorporated was founded in 1997 and is headquartered in Chicago, Illinois.
Business Analysis of JLL
The Real Estate & REITs Sector is witnessing a major shakeup, new age business models in the industry are transforming both customers and businesses. Faced with this uncertainity, companies are investing resources to transform their business. An in-depth business analysis is a valuable resource to identify and articulate the need for a business model change. At R&P Research we believe, the starting point for a business analysis is Benchmarking. Business benchmarking can be done at various levels: 1) Industry Benchmarking 2) Peer Benchmarking 3) Disruptors Benchmarking. In this report, we share the snapshot of how JLL compares against the industry on the major performance indicators. This analysis, along with peer group/disruptors benchmarking and revenue model understanding can help identify growth and cost optimization opportunities to maximize the value delivered by JLL to its stakeholders. R&P Research Industry Intelligence Platform provides historical data for last 15 years with an easy to use benchmarking interface for an in-depth comparative business analysis.
Here is the performance snapshot of JLL with an interactive chart.
- Revenue Growth: JLL reported a revenue growth of 14.0% year-on-year during 2016. Real Estate Services Industry grew at 12.5% in the same period
- COGS share of Revenues: JLL COGS share of Revenues details are not available because either company does not share the data or we do not have it
- R&D share of Revenues: JLL R&D share of Revenues details are not available because either company does not share the data or we do not have it
- SG&A share of Revenues: As a percentage of revenue, JLL spent 90.4% of its total revenues on Sales, Marketing, and General Administration (SG&A). Real Estate Services industry average SG&A spending in the same period was 35.1%
- Inventory share of Revenues: JLL Inventory share of Revenues details are not available because either company does not share the data or we do not have it
- Accounts Payable share of Revenues: As a percentage of revenue, JLL invested 12.4% of its total revenues on Accounts Payable (A/P) Real Estate Services industry average Accounts Payable investment in the same period was 8.9%
- Accounts Receivable share of Revenues: As a percentage of revenue, JLL invested 34.9% of its total revenues on Accounts Receivable (A/R). Real Estate Services industry average Accounts Receivable investment in the same period was 22.2%
- PP&E share of Revenues: As a percentage of revenue, JLL invested 7.4% of its total revenues on Property, Plants, and Equipments (PP&E). Real Estate Services industry average PPE investment in the same period was 24.4%
- Intangibles share of Revenues: As a percentage of revenue, JLL invested 42.2% of its total revenues on Intangibles. Real Estate Services industry average Intangibles investment in the same period was 46.6%
- Net Margins: JLL Net Margins in the year 2016 were 4.7%. Real Estate Services industry average Net Margins in the same period were 4.5%
Sector and Industry Association of JLL
For the purpose of performance benchmarking of a company with a sector or industry average, R&P Research associates every company with one sector and one industry. An industry consists of companies with related/similar business models. A sector comprises of a group of related/similar industries. For high-level analysis purposes, related/similar sectors are grouped into sector groups.
JLL is associated with Financials Sector Group, Real Estate & REITs Sector, and Real Estate Services Industry.
Real Estate & REITs (Real Estate Investment Trusts) sector is comprised of the following industries: Diversified REITs; Industrial & Office REITs; Hotel & Lodging REITs; Retail REITs; Residential REITs; Specialty REITs; Mortgage REITs; Real Estate Holding & Development; Real Estate Services. The definitions for each of the industries is as follows:
- Diversified REITs industry includes REITs or corporations that invest in a variety of property types without a concentration on any single type.
- Industrial & Office REITs industry includes REITs that primarily invest in office, industrial, and flex properties.
- Hotel & Lodging REITs industry includes REITs that primarily invest in hotels or lodging properties.
- Retail REITs industry includes REITs that primarily invest in retail properties, malls, shopping centers, strip centers and factory outlets.
- Residential REITs industry includes REITs that primarily invest in residential home properties, apartment buildings, and residential communities.
- Specialty REITs industry includes REITs that invest in self storage properties, properties in the health care industry such as hospitals, assisted living facilities and health care laboratories, and other specialized properties such as auto dealership facilities, timber properties and net lease properties.
- Mortgage REITs industry includes REITs that are directly involved in lending money to real estate owners and operators or indirectly through the purchase or mortgages or mortgage backed securities.
- Real Estate Holding & Development industry includes companies that invest directly or indirectly in real estate through development, investment or ownership.
- Real Estate Services industry includes companies that provide services to real estate companies but do not own the properties themselves. It includes agencies, brokers, leasing companies, management companies and advisory services.
Industry Ranking of JLL
With $6.8 billion revenues, JLL ranked number 2 of all the companies in the US Real Estate Services industry. There were a total of 10 public companies in the US Real Estate Services industry that had revenues greater than $50 million during 2016.
The top-10 companies in the US Real Estate Services industry by revenues during 2016 were:
- CBRE Group ($13.1 billion)
- JLL ($6.8 billion)
- Realogy Holdings ($5.8 billion)
- Altisource Portfolio Solutions ($997.3 million)
- Blue Bird ($932 million)
- Marcus & Millichap ($717.5 million)
- Kennedy-Wilson Holdings ($703.4 million)
- HFF ($517.4 million)
- RMR Group ($266.9 million)
- Re/Max Holdings ($176.3 million)
Business Model Analysis (BMA) Framework
We use the following framework to assess the business model of a company. Business Model Analysis framework can be used by organizations to articulate growth strategies and identify cost optimization opportunities. Technology and consulting companies can use this framework to identify the value drivers and pain points of their targeted customers. Entrepreneurs can use this framework to understand the language of business and identify promising business opportunities. This framework can be used by any professional aspiring to take up a leadership role to better understand the businesses challenges, articulate growth strategy, and monitor the business improvement requirements for the organization.