Social media is one of the best ways to reach new audiences, both locally and throughout the world.
Getting into real estate has become a popular choice for those looking to make a career shift. And if you’re ready to take the plunge to become a real estate broker, click here to learn more about how you can get started today.
But the reality is that it’s not as simple as getting your real estate license online. As a broker, you need to learn how to market your services in the communities you serve.
We’re here to help get you started. Here are several ways to leverage social media when working in real estate.
Be Consistent With Your Posts
Trust is an important element when creating a social media strategy, especially as a real estate broker.
In this line of work, your job is to help someone make one of the biggest purchases of their life. If someone can trust your presence online, they’ll be more inclined to trust you as a broker.
Nothing leads to gaining someone’s trust more than consistency. Not only is consistency important to your audience, but it’s also important for the algorithms.
Create a realistic posting schedule for yourself and stick to it. If you can’t post every day, that’s okay. Start with three times a week on the same days each week.
You can also use a third-party scheduling platform like Buffer or Hootsuite so you don’t have to manually post content every day.
Create Valuable Content
Marketing your real estate services is more than just featuring posts about the latest homes for sale. According to an article by Forbes, you need to work on creating content that provides some type of value to your audience.
Think of yourself as a resource to potential clients. What information do you have that they might find useful?
Some content ideas could include:
- Video footage of great local spots
- Market trends
- Details about home loans options
- Property video tours
- Home DIY projects
The idea is not to come across as self-serving. Your audience needs a reason to follow you that offers them something the competition doesn’t.
Don’t Try To Be On Every Social Platform
One of the biggest mistakes first-time real estate agents make with social media is they stretch themselves too thin. They believe they need to be on every social platform available.
This ends up being incredibly counterproductive and a waste of resources. Utilizing social media is about understanding where your audience is.
When you’re first starting to build a social following, it’s beneficial to utilize networks that allow you to focus your efforts on a more local level. This may include platforms like Facebook and Instagram. Out past article will help you to generate more sales on Instagram.
If you’re not great at talking on camera or don’t have a strong background in tech, it may seem daunting to try and create content for platforms that focus primarily on video.
LinkedIn is always a great place for real estate professionals to start networking and growing their clientele.
Jump On The Latest Trends
Video has become the leading form of content on social media as of 2023. Platforms are now altering their algorithms to show more trending video content than any other type.
It’s important to stay on top of the latest trends and find creative ways to adapt them to your content.
Every social media channel has an explore or discover function. This allows you to see what types of content are currently trending.
Scroll through some of the most popular to help boost your creativity. Then, brainstorm some ideas on how you can incorporate valuable content into these trending video styles.
Check In On Your Analytics
You won’t know how to fix a problem if you don’t know what isn’t working. Thankfully all social media channels offer a form of insight into business profiles. Some of the basic analytics you can sort through include:
- Shares, saves, likes, and comments to see what content is seeing the best results.
- Demographics about your followers.
- Times and days your followers are most prominently online.
Perform an analysis of your social media metrics every month. Adjust your content and marketing strategy as needed so you can make sure both your time and money are being invested wisely.
Drive Traffic To Your Website
Having a clear goal in mind is critical for any successful social media strategy. One of the main goals for real estate brokers is to generate more leads that convert into sales.
But to do this, you need to have somewhere to direct your potential clientele. Now it’s time to start driving your social media audience to your website.
Create a designated landing page for your social media channels. It can include specific details such as their name, email address, phone number, and whether they’re looking to buy or sell their home.
Now you can get into direct contact with someone who is more likely to need your services. Don’t have too many details on your landing page for someone to fill out.
The more someone has to complete, the less likely they’re going to complete it and you’ve lost a potential client. You can follow up with them to get more definitive details.
Don’t Be Afraid To Show Some Personality
Another element of trust that’s critical to your audience is for them to see who you are. They’re going to be working with you to either buy or sell a house. They want to know that there is a real person behind the screen.
Don’t be afraid to show some personality on your social media. Use stories to provide some behind-the-scenes footage of you at work. Share a post about something from your personal life such as attending your child’s soccer game or a holiday party with coworkers.
Social media is a part of every real estate broker’s marketing plan. It’s about creating a community of people who can be turned into leads.
Creating valuable content can allow you to set yourself apart as an industry leader. And most importantly, you have to learn how to build a level of trust by remaining authentic and consistent.