In order to make a successful pitch, you need to have a well-crafted deck to present your idea. However, crafting a pitch deck can be time-consuming and stressful. In this article, we will show you how to make a pitch deck in 10 minutes or less.
What is a Pitch Deck?
Pitch decks are presentations that help you sell or pitch your idea and get buy-in from investors, employees, and other stakeholders. They allow you to explain your product or concept by utilizing the right visuals in a structured way.
Benefits of Making a Good Pitch Deck
- Crafting a good pitch deck has many benefits, including:
- It takes much less time to make a pitch deck than to make a fully-coded prototype.
- This allows you to attract more investors and customers.
- With a strong pitch deck, you will be able to save money by avoiding spending on making an entire product or prototype.
14 Tips On How to Make a Pitch Deck in 10 Minutes or Less
Define your goal and objective
What is the message you want to convey? How will this pitch deck help you achieve that specific goal? At this point, it is best to already have a set of slides or presentations in mind as well as any other materials such as storyboards for an app or infographic data visualization tools.
For example, if your objective is to launch a new app and you want to present it to investors, the goal might be to get money from them. In this case, your presentation should let investors know how much you need and why they should give it to you.
Choose the appropriate design style based on your purpose or audience
Before you start designing your pitch deck, it is important to know the people you are going to present it to. In general, an artistic style will appeal more to creative people while a clean and minimalistic design will work for more technical audiences.
Start with a title slide that states the main idea behind your product or company
In order for your audience to understand the main idea behind your product or company, you should start with an infographic title slide. For example, if you want to launch a new social media app for flirting and dating, your first slide can be an illustration of a smartphone screen showing Facebook and Tinder apps asking people if they are allowed to delete it.
Introduce your company and its mission
In order to let your audience know what you do, it would be best for you to introduce yourself and your company in one slide. This will help them understand your business better and give them a reason why they should care about it. When doing so, choose an appropriate design style that matches the brand voice of your company.
Let your audience know the main idea behind your product or service through an infographic or a data visualization
It is best to do this by showing social proof, market statistics, and competition of the industry. These are great ways to demonstrate that there’s demand for what you offer and show how big of a share does the market you operate in has.
Show your product or service and list its benefits or features that set it apart from the competition
It is best to place this information on a separate slide and let this be the main takeaway from your pitch deck. In order to increase their interest, you should use visuals such as screenshots of your app or promo videos.
Describe how you will grow your customer base and make money
Before getting into details, it is best to mention the ways in which you plan on achieving this by using statistics or data-based projections of future growth. This can be made through an infographic showing two trends (such as the number of smartphone users) and their correlation which gives the audience an idea of what to expect in the future.
Describe how you will scale your company and ensure its long-term survival
This is where you should let your audience know that they can trust you with their money by showing them people behind the project, commitment for transparency, how much does it cost to start a business, and what steps you took to ensure that no one will misuse their investment.
Highlight the most important milestones or results that have been achieved so far
This is best done through an infographic that visually shows how your product or service has evolved over time – from its early beginnings as an idea to where it is today.
Finish your pitch deck with how much money you need to bring the project to completion
At this point, it is important for you to be as transparent as possible and let your audience know why they should trust you with their money. This might be done through a detailed financial model showing all the costs associated with bringing your project to life and how much money you need in order to make it happen.
Attach your contact information at the bottom of the last slide in case people would like to learn more about what you’re doing
If done correctly, your pitch deck will be able to present your business idea in enough detail for potential investors or clients to understand it and be able to relate.
Creating a presentation deck is an essential element in the development of any business idea and one of the most important skills to have as a young entrepreneur. With its help, you can present your idea in front of potential clients, investors, or even friends and family.
Although there is no single way to design a perfect pitch presentation, but if you need any help with making your own pitch deck, click here.