The real estate business is highly competitive, and you’ll need effective marketing solutions to stand out. The goal is to select a marketing solution that gets you in front of your targeted audience. Once you have them lock them, you can impress them on how you can help them find a befitting home.
More than 90% of potential buyers begin their house hunting online to find suitable personal mortgages or business properties they can buy. Or, they may try to find a professional real estate agent to help them out. This article is for you if you’re into the real estate business. Here, we’ll discuss some of the most effective marketing solutions you can employ to stand out from your competition and win the battle.
Create an Excellent Online Presence
Creating an online presence is one of the best ways to put your brand in front of your audience. The starting point for people looking for properties to rent or purchase is online. So if you want people to see your brand, you must create a profile online.
When creating your profile, real estate agents should consider mobile compatibility. A larger proportion of people in the world spend most of their time on mobile devices. So ensure your online profile is compatible across all mobile and desktop devices.
SMS marketing is another effective strategy that you can implement. Real estate agents who use SMS marketing are likely to get their messages directly to their client’s mobile devices. Unlike email marketing, SMS marketing doesn’t have spam issues, and your messages can’t get rejected before they arrive at their destination.
Professional Real Estate Website
Your real estate marketing campaign won’t be complete without a professional business website. With a well-designed website, real estate brokers display and promote the properties available for sale or rent.
You need a website to develop the first point of contact with potential clients searching the internet for affordable and reliable properties to buy. For your real estate marketing websites to deliver a significant return on investment, you need to optimise them to offer the best user experience to enhance engagement and conversion rates.
When designing your marketing website, you can outsource it to a professional programmer to help create a site with better loading performance. Or you can use drag-and-drop tools like WordPress for your website.
Regardless of your option, ensure your real estate marketing platform consists of an FAQ, main and subcategories, a search option and a filter feature if possible. Don’t forget to add client reviews and testimonials – it’s an excellent way to attract new clients.
Another effective marketing solution for real estate companies is email marketing. Email communication is the best way to stay in touch with your customers and clients. We all check our email accounts every day for new messages and reply to the ones we feel are relevant. Real estate agents can utilise this to effectively market their services to potential buyers who subscribe to your newsletter.
However, ensure you only send relevant content to their audience inboxes. The more they engage your email, the better your sender’s reputation, which means that most of your messages will get to the recipient’s inbox.
Real estate agents should push their potential clients further in their sales funnel through tailored email sequences – welcome emails – promotional emails – real estate guides – walkthrough videos of the available properties – invites for inspection and house events.
While planning your real estate marketing strategy, don’t forget to create profiles on dedicated social media platforms like Facebook, Twitter, Snapchat, TikTok and Instagram. Millions of people access these platforms daily, making it a great marketing opportunity to attract potential clients.
You can employ a professional social media manager to help you manage these platforms and engage your audience with quality content.
Invest in Search Engine Optimisation (SEO)
Real estate agents should invest in SEO to drive traffic to their marketing websites. With good search engine optimisation, your real estate marketing website can rank high on search engine results, so potential clients searching for related listed properties can see your brand.
This is a long-term marketing solution, aiming to optimise every aspect of your website for search engines and targeted potential buyers. Follow the below tips to improve your website content SEO.
- Choose relevant keywords for your website content.
- Optimise every design aspect, content and navigation to fit perfectly on all desktop and mobile users.
- You should also increase the website authority via links from related authoritative websites with high Domain Authority (DA).
- Create SEO on-page content.
Professional Mobile App
Once you have a functional website, real estate organisations should try to design a professional mobile app that users can install on their devices – both for Android and iOS. This gives users easy access to your platform. You can use the app to achieve several goals, including but not limited to the following:
- Displaying and promoting new and existing properties.
- Generating more leads from mobile app users.
- Enabling online payment and booking.
Like every other business, you need to offer unique experiences to attract potential customers and drive sales. To achieve this, you must understand how to market your brand and reach your target audience. Several marketing solutions can deliver desirable results.
If you are a large real estate agency, you can hire a professional marketing agency to help you achieve your aim.