Figuring out your marketing strategy can be quite troublesome in this day and age. With so many channels to stream your ads through, it’s hard settling on one, right?
In recent years, with the reemergence of mobile billboard advertising, companies have yet another medium to throw their money at. But does it actually work? Does anyone even pay attention to these moving ad billboards on wheels?
Mobile billboard advertising has been around for quite a few years now, and many businesses still see it as an effective marketing strategy. After all, its approachability and mobility make it an attractive choice for companies that want to reach a wide audience in a short period of time.
But the question remains – is it still effective?
What Is Mobile Billboard Advertising?
Mobile billboard advertising is a type of advertising that uses billboards on wheels. As simple as that.
These billboards are often seen driving around cities, and they are a terrific way to reach a considerable number of people in a short period of time. As for whether it’s still effective or not, well, there’s a good way to find out.
Just like when Ross wanted to figure out whether he should get with Rachel or not – we’re going to make a pros and cons list. Hopefully, we’ll do a better job.
Why Is It Good?
We don’t really care about starting with the negatives, so first, we’re going to explore why mobile billboards are still good.
It’s Very Efficient
Mobile advertising gets your message in front of lots of people quickly and easily – as simple as that. This is especially useful for businesses that need to promote a sale or event, as the billboards can be placed strategically around the city to target specific areas.
Another proof that mobile billboard advertising is so effective lies in its staggering 97% recall rate. Not even the best TV ads can do that. Also, according to several surveys and campaign results, these ads weren’t only easy to remember, but they managed to skyrocket the sales of a certain company by 107%.
It’s Easily Fed To A Specific Audience
With mobile advertising, you can target a specific audience with your billboards. For example, if you’re selling products for seniors, you can choose to place your billboard near retirement homes or in areas where there’s a high concentration of elderly people.
This is a significant advantage that mobile billboard advertising has over other forms of marketing, such as print or television ads. You can be very specific with who you want to target, and this ensures that your message is being seen by people who are actually interested in what you’re selling.
It’s Immediate And Attention-Grabbing
Mobile advertising companies like Movia have mastered the art of grabbing bystanders’ attention in an instant with their mobile ads. Their ads are seen. They’re big, they’re colorful, and they’re often placed in high-traffic areas. This makes them very difficult to ignore, which is ideal if you want your message to be seen by as many people as possible.
What’s more, mobile billboards are also very effective at grabbing attention. Whether they’re moving or parked, they stand out in a way that digital ads and TVs can’t. And because of their size, speed, and movement, people are constantly looking at them while they’re driving – which means they’re guaranteed to see your ad multiple times as long as it’s on the road.
It’s Less Intrusive Than Other Forms Of Advertising
People don’t really appreciate being advertised to. Thankfully, mobile ads aren’t as intrusive and in-your-face as some other marketing mediums are.
TV commercials, for example, are very difficult to avoid. They come on during our favorite shows, and we can’t really do anything about it other than sigh and roll our eyes. Maybe yell at the TV a little. The same goes for pop-up ads on websites – they’re just so annoying.
With mobile billboards, people can choose to look at them or not. There’s no forced exposure, which makes them a lot more interesting to look at.
Mobile billboards are very easy to move around, which gives businesses a lot of flexibility when it comes to advertising. If you want to target a different area or change your message, all you have to do is move the billboard. You don’t really have this kind of flexibility with any other medium, don’t you?
One of the main reasons businesses love mobile billboard advertising is because it’s very cost-effective. When compared to other marketing mediums, such as television or even social media, mobile billboards are very affordable.
Plus, you don’t have to worry about the cost of production, as the mobile billboard company will take care of that for you. All you need to do is come up with a creative and striking ad, and they’ll do the rest.
Why Is It Bad?
Despite all of these advantages, mobile billboard advertising does have a few weaknesses.
It Can Be Difficult To Target A Specific Audience
Yes, this is a two-way street. No matter how good you are at placing the truck in an area overflowing with the audience you’re interested in – there’s no guarantee they’ll even notice it.
When it comes to targeting ads – nothing beats digital marketing on social media platforms.
There Is No Way To Track How Many People Saw The Ad
This is a big one. You can’t really track how many people saw your ad, which makes it difficult to gauge its effectiveness. Unlike digital marketing, where you can track impressions, clicks, and conversions – mobile billboard advertising is pretty much a blind investment.
The Ad Can Be Easily Ignored
We’ve talked about how mobile billboards can be difficult to ignore because of their size and placement. But that doesn’t mean people will actually pay attention to the ad. In fact, most people will probably just glance at it and then go about their day.
This is why it’s so important to make sure your ad is creative and interesting enough to stand out. If it’s not, you could be wasting your money on a mobile advertising campaign that won’t really give you the results you want.
They Could Be Illegal
This one’s quite a stretch because it basically only applies to certain areas of London. But there are laws in place that make it illegal to drive a truck with an advertisement on it. So if you’re planning on advertising in London, make sure to do your research first.
Final Verdict – Is Mobile Billboard Advertising Still Effective?
In a word? Absolutely.
While mobile billboard advertising does have some drawbacks, it’s still a very effective and equally affordable marketing medium that businesses can take advantage of.
If you’re interested in using this type of advertising, make sure to do your research first and produce ads that are memorable, engaging and eye-catching enough to turn some heads and stand out in a crowd.