Netflix Revenues And Revenue Growth From 2012 To 2016

Revenue growth is the most commonly analyzed financial metric. Revenue Growth is the percent increase (or decrease) of a company’s revenue between two time periods. It is computed by using the following formula: ((revenues during the time period two – revenues during the time period one) / revenues during the time period one)*100. If the time periods are two consecutive years, then the revenue growth is referred to as the annual revenue growth year-over-year. If the time periods are two consecutive quarters, then the revenue growth is referred to as the quarterly revenue growth quarter-over-quarter. If the time periods refer to the same quarter in the two consecutive years, then the revenue growth is referred to as quarterly revenue growth year-over-year. In case the time periods are two non-consecutive years, then the revenue CAGR (Commutative Annual Growth Rate) is computed.

Revenue growth analysis is important for a number of reasons. First, it helps in understanding how a business is performing. If the revenue growth rates are positive, it means the business is performing well and the revenues are increasing. If the revenue growth rates are negative, it means the revenues are declining and the company needs to take measures to increase them. If they don’t, the company will continue to shrink. Second, a company’s historical revenue growth analysis along with the market size and market share analysis helps in forecasting the future revenues of a company. Third, a comparison of a company’s growth rates with its competitors helps in determining who is winning more business. A revenue growth higher than the industry average translates into increasing market share. Companies with very high revenue growth rates have the potential to be the industry disrupters.

To identify and analyze high/low growth or most/least profitable similar-size companies in different sectors or industries, R&P; research classifies all companies into different segments based upon their revenues, revenue growth, and net profit margins.

Based upon their annual revenues, the companies are classified into one of the following four segments:

1. Mega companies, having revenues greater than $50 billion.
2. Very Large companies, having revenues between $10 billion and $50 billion.
3. Large companies, having revenues between $1 billion and $10 billion.
4. Mid-size companies, having revenues between $50 million and $1 billion.

With $8.8 billion revenues, Netflix was in the Large companies revenue segment during 2016. There were a total of 1097 companies in the Large companies revenue segment during 2016.

Based upon their annual revenue growth, the companies are classified into one of the following eight segments:

1. Very High positive growth companies, having annual revenue growth greater than 50%.
2. High positive growth companies, having annual revenue growth between 20% and 50%.
3. Medium positive growth companies, having annual revenue growth between 5% and 20%.
4. Low positive growth companies, having annual revenue growth between 0% and 5%.
5. Low negative growth companies, having annual revenue growth between -5% and 0%.
6. Medium negative growth companies, having annual revenue growth between -20% and -5%.
7. High negative growth companies, having annual revenue growth between -50% and -20%.
8. Very High negative growth companies, having annual revenue growth less than -50%.

With 30.3% revenue growth year-over-year, Netflix was in the High positive revenue growth segment during 2016. There were a total of 376 companies in the High positive revenue growth segment during 2016. Of the US top-3000 companies, 1985 (nearly two-third of the total) had positive revenue growth and 1015 (nearly one-third of the total) had negative revenue growth during 2016.

Based upon their annual net profit margin, the companies are classified into one of the following eight segments:

1. Very High positive margin companies, having net profit margin greater than 50%.
2. High positive margin companies, having net profit margin between 20% and 50%.
3. Medium positive margin companies, having net profit margin between 5% and 20%.
4. Low positive margin companies, having net profit margin between 0% and 5%.
5. Low negative margin companies, having net profit margin between -5% and 0%.
6. Medium negative margin companies, having net profit margin between -20% and -5%.
7. High negative margin companies, having net profit margin between -50% and -20%.
8. Very High negative margin companies, having net profit margin less than -50%.

With a net margin of 2.1%, Netflix was in the Low positive net profit margin segment during 2016. There were a total of 707 companies in the Low positive net profit margin segment during 2016. Of the US top-3000 companies, 2244 (nearly three-fourth of the total) had positive net profit margin and 756 (nearly one-fourth of the total) had negative net profit margin during 2016.

Netflix, Inc., an Internet television network, engages in the Internet delivery of television (TV) shows and movies on various Internet-connected screens. It operates in three segments: Domestic Streaming, International Streaming, and Domestic DVD. The company offers TV shows and movies, including original series, documentaries, and feature films. It offers members with the ability to receive streaming content through a host of Internet-connected screens, including TVs, digital video players, television set-top boxes, and mobile devices. The company also provides DVDs-by-mail membership services. As of April 28, 2017, it had approximately 100 million members in 190 countries. Netflix, Inc. was founded in 1997 and is headquartered in Los Gatos, California.