Establishing a brand in the digital landscape is, more often than not, very daunting, especially in this current setup wherein content is the crucial component in maintaining business stability. Every business must deliver the most relevant and excellent text and visual representations of their services possible as these are the determining factors between success and bankruptcy. Companies must be stringent in delivering information digitally. That includes employing user-generated texts, images, and videos to stay credible and meet the dynamic conditions and expectations of customers.
This is where the need for BPO services companies, like https://newmediaservices.com.au/content-moderation-services/, specializing in moderating user posts enter the picture.
What is Content Moderation?
Content moderation refers to a set of processes concentrated on monitoring user-generated content on platforms such as social media, digital communities, forums, and public chat rooms. This service allows brands to set rules, guidelines, restrictions, and policies through different content filters, which then helps them decide whether a specific content should be posted or deleted on the platform. It decreases the exposure of users to inappropriate and unnecessary content posted or uploaded on the internet.
Types of Moderation
There are four main classifications of content moderation: Pre-moderation, post-moderation, reactive moderation, and user-only moderation.
It is a type of moderation that manages content before it goes live on the internet. Once a user posts something, the content undergoes a series of reviews by moderators and site administrators to determine whether the post is good to go or rejected.
Although pre-moderating online content works well in protecting one’s brand against inappropriate and damaging content, it does have one disadvantage—it does not support real-time interaction. As a consequence, threads tend to die, and platforms become less vocal and interactive.
The opposite of pre-moderation, post-moderation is done after the content is posted. The filters only work when the content is already live which allows users to interact in real-time while making online platforms more conversational.
3. Reactive Moderation
This is a type of content moderation that solely relies on community members to flag or report content that shows hostility and inappropriate themes. It can work side by side with pre-moderation or post-moderation to ensure that a post is 100% reviewed and safe for the general public to see.
4. User-Only Moderation
With the keyword being ‘user-only’, it works as a user moderating tool. It is usually seen in comment sections represented by a flag icon. It allows users to get rid of content deemed inappropriate thereby, freeing up more time for the reviewing team.
Types of Content Moderation Services?
With the all-inclusive function of the World Wide Web, availing content moderation services significantly became easier through different companies offering BPO services. Several BPOs these days offer assistance that encompass almost all types of content management needs. Monitoring online content may be a common term in the online industry, but some platform owners are still not fully familiar with the types of content-checking services available in the market right now. That said, here is a quick breakdown of the most common types of online moderation services.
1. User-Generated Content Moderation
Businesses should always remember that a single negative comment potentially builds or breaks their brand’s success. User-generated content (UGC) moderation is the process of monitoring various types of community-related content using filtering tools. The filtering tools help determine whether a user’s post should be given the go-signal to be uploaded and available for public viewing or not. Also, automated UGC moderation enables brands to gain an in-depth understanding of their users’ behaviors which then allows them to gain insights on how to maintain a more positive and healthier online community.
2. Image and Video Moderation
Images and videos have become one of the most abused forms of user content. Similar to user-generated content moderation, image and video moderation protects users from explicit, harmful, pornographic, or outright illegal videos, photos, and graphics posted and uploaded on different networking channels.
3. Community and Forum Moderation
Online communities and forums are steadily becoming more crowded by users with different beliefs, personalities, and viewpoints. When managing an online community with dynamic subscribers, conflicts are more likely to arise.
The responsibilities included in managing forums and online communities are not limited to filtering inappropriate posts and messages, because it also enables community administrators to set ground rules, guidelines, and policies that users are required to follow. Members who fail to abide by the said rules will receive corresponding sanctions which are not limited to suspension, limiting user access to some of the website or platform’s features, or banning an individual from accessing the community for good.
4. Social Media Moderation
With 3.8 active daily users, there is no doubt that social media is becoming an integral part of all people across the globe. However, the posing threats around this amazing platform remain prevalent. Fortunately, social media moderation service makes managing abusive, offensive, pornographic, and all other unsavory forms of user content more bearable.
Note that these moderation services are affected by digitization, therefore, it is best to practice these with the combination of both human and artificial intelligence to make it more efficient.
The Benefits of Content Moderation
Outsourcing content moderator services entails tons of benefits. Here are some notable benefits of content moderation:
- Helps keep track of the behavioral patterns of target audiences
- Enhances customer rapport
- Improves online visibility and search engine rankings
- Protects a business brand reputation
- Provides 24/7 protection against spams, trolls, and other harmful content
Why You Should Outsource Content Moderation?
1. Outsourcing Cuts the Costs of Hiring In-House Manpower
Outsourcing content moderation services is less expensive compared to hiring in-house staff. This is a great way to save more money and allot more budget in investing on moderation tools, training resources, and other requirements for the onboarding process.
2. Outsourcing Provides Expert Solution
Outsourcing content reviewing services means working with a team of expert moderators to handle all UGC-related concerns. As opposed to hiring new in-house employees, outsourcing companies are able to deploy professional moderators on-the-go. All you need to do is to work hand-in-hand with your outsourcing partner by providing concise details of all your requirements, guidelines, and standards, and they will handle the rest for you.
3. Use the Most Up-To-Date Tools
Working with an outsourcing company also means that your business will never miss the opportunities to get the latest moderation tools and resources. Outsourcing companies ensure that your business is one step ahead of your competitors. They have a range of tools and customizable arrangements that help meet your expectations and address the specific UGC and online reputation concerns that you want addressed.
4. Save (a lot of) Time
With an outsourced team of content police working in the background, you free up a significant amount of time in monitoring your website’s overall performance. The more time you have to spare, the more you focus on different areas in your business that require additional attention and devise more efficient strategies for your marketing efforts.
Moderation Here and Now
The internet is an avenue of infinite opportunities, and word-of-mouth is the key to succeed in this dynamic landscape. Sadly, not all virtual voices are here to help propel your business upward. Some are here with one goal, and that is to cause damage to your business and reputation.
Finding the right personnel to help address your digital reputation and user safety concerns is undoubtedly challenging especially during the pandemic. That is why the best course of action is to collaborate with an outsourcing company. BPO companies provide a vast array of tailor-made moderation solutions, expert workforce, and up-to-date tools and resources that are highly instrumental in surviving the competitive online environment and protecting your brand against online attackers…