Did you ever think about what makes you purchase a particular product? Although most individuals think that it’s the marketing efforts or the popularity of the brand, this isn’t entirely true.
The truth is, the color of the packaging accounts for more than 80% of the purchases made for a specific item. No matter if you’re just starting your business or if you want to redesign your current packaging, you might be wondering about the factors that you need to consider.
If so, you’ll find the article below to be quite helpful. So, without losing any more time, let’s take a look at what you need to consider:
1. Choose a Material That is Durable And Sturdy
Before you do anything else from this list, you must guarantee that you choose a material that is durable and sturdy. After all, the packaging is meant for protecting the items during shipping, and more importantly, it’s meant for protecting the goods when exposed to particles that could cause decay, which is why you must ensure that you make the right choice.
Some of the options that you could choose are paperboard, corrugated, plastic, or rigid boxes, chipboard containers, as well as poly or foil-sealed bags. The option you choose will depend on the items you’re selling, so, do some digging in order to determine which one is suitable for you.
2. The Design + Structure Need to Be Functional
You must make sure that the packaging has a good design and structure and if you do, you could actually make more sales. For instance, the design must be readable, clear, and attention-grabbing, since if it isn’t, patrons might have a hard time reading the label and determining what the product is all about – which can lead to them choosing a differenthttps://www.entrepreneur.com/article/223967 brand.
Additionally, you’ll want the structure to be functional. What does this mean? Well, let’s say that you’re selling cosmetic products such as lotions. You’ll want to guarantee that people can easily apply it whenever they need to, hence, you might want to consider adding a pump to the bottle. Functionality can also help you with adding value to your products.
3. It Should Be Eco-Friendly
An increasing number of people are looking for an Eco-friendly brand, which is why you might want to opt for an option that is recyclable or reusable. Luckily, there is a wide range of organizations such as Rootree that strive to be more environmentally friendly, which means that you can easily find a company that will provide you with Eco-friendly packaging.
You should also check with your local government about whether or not there are particular regulations and laws that you need to follow, especially since more and more states choose to implement strict laws that’ll help reduce the carbon footprint and pollution.
4. It Needs to Be Attractive
The design should be interesting and attractive enough so that it can capture the attention of the patrons as they’re browsing through the aisles or your website. This is something that is incredibly important if you’re just starting your business, mostly because it’ll help you stand out from the crowd of the same products.
This is why you must do some research and determine what colors, fonts, logos, and information you should include on your label. By doing so, you can guarantee that you choose a suitable option, but more importantly, you could increase the number of customers that’ll buy your goods, even if they aren’t familiar with your brand.
5. Think About The Expenses You’ll Have
The packaging you opt for will influence the overall selling price of your product. For instance, in the beauty industry, the expenses for the containers and boxes might be high as 35% of the selling price. If you want to avoid this – which is especially important when you’re just starting your business – you should choose an option that’ll reduce the selling price.
Besides this making the products more affordable, it will also increase the sales you make, which will in return, increase the revenue you generate. Keep in mind, just because you’ll choose an option that is more affordable, it doesn’t mean that it will be less appealing and interesting.
6. Think About How You Could Redesign it in The Future
Redesigning your packaging can be extremely expensive, especially if you opt for hiring a professional design organization. Hence, when you’re first working on the design, you should think about how you can change it in the future, as well as how much it’ll cost you to do so.
Why will you need to change it in the future? Well, it’s quite simple to understand – you’ll want to be a part of current trends, something that’ll allow your brand to appeal to patrons. Hence, it’s important for you to think about how you could change the label and packaging design you opted for using.
7. The Transportation Means
Last on our list of things to consider, but equally important as everything else we mentioned is to think about how your goods will be transported from one place to another. For instance, if you’ll ship your products by air, you’ll require less protective packaging than if you would send a bulk order by ship.
Hence, before you make a decision about the containers and boxes, you should learn whether or not they’re suitable for the mode of transport you opted for. By making the right decision, you can guarantee that the goods don’t get broken or damaged, and this will also protect the goods from decaying during transportation.
When it comes to choosing the packaging for your products, there are various things that you’ll need to consider. And, if you choose to follow some or all the advice we mentioned in our list above, you can ensure that your packaging is appealing, Eco-friendly, and more importantly, that your products remain safe while being transported.
So, now that you’re aware of the things you’ll have to consider and choose, you really should waste any more of your free time. Instead, you should go back to the opening of our article, and start with the first thing we mentioned – which is ensuring that you choose a material that’ll protect your products.