During the last decade or so, the ever-changing real estate industry has seen its fair share of positive and negative stretches. There are a lot of challenges that come alongside a place in this line of work, and most things depend on several factors such as the current economic conditions, changing interest rates, a potential global crisis, job growth or job loss, and so on. No matter what aspect hits the industry and how the market behaves, as a realtor, you always wish to grow your business, and marketing plays a significant role in helping you realize your dream. However, in the fiercely competitive scenarios of the modern world, how can an average real estate agent achieve his or her objectives, be better, and earn more revenue?
There are multiple marketing ideas that you can execute to reach new clients and expand your skills, make more sales, and grow your business. Here are the top 11 real estate marketing ideas to help you expand your business and make you a more prominent professional in the area you usually operate. Keep these tips in mind whenever you work and you will have what it takes to take your business to the next level.
1. Choose the right market
The first step of any great plan is to educate yourself well before you make the first move. We live in the age of information, so use it and carry out extensive research on the target market you wish to explore and grow your real estate business in. The knowledge you will get and all the different aspects and features of the said market are surely going to help you understand it. For example, ask yourself what is driving that market forward or keeping it in place, where to focus more and what to bring to the table, how many and what risks are involved, and where the market is destined to go within the next few years. If you know information about institutions and new projects being built, your marketing strategies have to adapt to these changes if you want to make sales.
2. Build a good website
In this net-savvy scenario, people tend to research everything online before investing in anything, and property purchase best proves this fact. Therefore, building a website will help your prospective clients find you quickly and know about your offers, respectively. You can consider adding something surprising to set your website apart from the digital crowd.
3. Create meaningful and interesting content
If you are in the real estate industry, start blogging immediately if not yet. The more time you waste without blogging, the more behind you will be. Blogging is the best way to improve your visibility in search engine result pages. Thus, you can start creating SEO-optimized content to reach a wider audience and drive traffic. With Google Analytics and other such tools, you can figure out the relevant search terms that your target audience is looking for and create informative content they are most likely to click on. Do not forget to add explanatory images and infographics to your posts to make them more informative and attractive. Customers do not like it when they have to ask for a lot of information, so answer their questions before they answer them.
4. Produce video walkthroughs
Videos can be a great way to stand apart from the crowd, and you should definitely want to stand out in the world of real estate. Videos offer deep insight into your listings and give a real picture of what the property truly looks like from a human’s point of view. Hence, creating a video walkthrough or a virtual tour will really help you take your real estate business to the next level.
To make a video, you do not need to spend thousands of dollars on hiring a professional video maker. You can do it by just using a video editing tool for a quick editing session. This marketing idea will surely help you gain the upper hand over your competitors in today’s competitive digital space.
5. Leverage the power of social media
Making a strong social media presence can be a little intimidating, yet you cannot overlook its importance as around 63% of the global population is actively using social sites these days.
Because of this, you must leverage the power of social media to reach a wider audience, run ads, connect with prospective investors, and expand your real estate business. If your business is still not on social media platforms, create an account on Facebook, Instagram, YouTube, Twitter, and other channels right now to make the most of your marketing strategies.
6. Respond to the customers as quickly as possible
In the rushed, fast-paced contemporary world, things are move faster than ever, often so rapidly that we do not have time to complete the simplest of tasks and pay attention to small yet important things in life. Such craziness and a fast way of life usually make people oblivious to certain things, like responding right away to messages and calls. If you wish to be different, make it a priority to respond to the questions and comments of the people who are interested in your services as soon as possible. Otherwise, they will have enough time to call someone else who may be quicker than you, stealing away a potential sale that would benefit your business and revenue.
7. Publish and promote a newsletter
If you are passionate about expanding your business, you must consider publishing a regular newsletter on a weekly or monthly basis. Make sure your newsletter contains enough updates on current mortgage rates, benefits of buying or selling a property, changes in real estate laws, images of the available properties, and so on.
All your prospective clients will appreciate such newsletters and seek further insights from you. You can directly email a newsletter to your clients and promote it on your social media profiles.
8. Build a brand
Branding can be your best and safest bet if you use it properly. To build your brand, you can give out some branded goodies like pens, coffee mugs, bottles, or other acceptable freebies to your valued clients at local festivals to market your brand.
9. Ask for referrals
To reach the next level in your marketing plan, focus on gaining referrals from your past and present clients. Experimental surveys reveal that a realtor receives around 75% of the entire business through referrals and word of mouth. Hence, try your level best to get referrals. To do this, you can request referrals on your website, offer some referral gifts, and so on.
10. Ask for reviews and feedback
Reviews have always been the most valued marketing strategy to grow a business. It is also a way to build your credibility as an established real estate business. So, do not miss asking your clients to post their reviews on places like your website, Yelp, etc. You can also use these reviews on your website in the form of testimonials.
11. Sign up on Zillow
Zillow gives you an excellent opportunity to get your business before millions of new buyers and sellers. It is one of the primary resources that today’s audiences often use to research prospective properties. Therefore, making a strong presence on Zillow will help you attract more traffic and make more sales. To make your entry count on this platform, you can take the help of a professional ad maker and get powerful ads made to promote your profile. Click here now and learn more about this.
Victory does not come from random acts as it requires proper planning, a constant effort, and the ability to do things the right way. While there are several ways to grow your real estate business, the ideas listed above are sure to bring you success if followed diligently. If you manage to implement all of them, there is no reason to believe you will never become better at your job and experience considerable growth.