Royal Caribbean Cruises Ltd. operates as a cruise company. The company operates cruises under the Royal Caribbean International, Celebrity Cruises, and Azamara Club Cruises brand names. The Royal Caribbean International brand provides a range of itineraries ranging from 2 to 24 nights with options for onboard dining, entertainment, and other onboard activities to various destinations. The Celebrity Cruises brand offers itineraries ranging from 2 to 18 nights to various destinations; and operates onboard upscale ships that offer accommodations, fine dining, personalized services, and spa facilities. The Azamara Club Cruises brand offers cruise itineraries ranging from 3 to 21 nights that serve the up-market segment of the North American, the United Kingdom, and Australian markets. The company also operates ships under the partner brands, such as TUI Cruises, Pullmantur, and SkySea Cruises. As of December 31, 2016, the company operated 49 ships with itineraries ranging from 2 to 24 nights on approximately 535 destinations worldwide. Royal Caribbean Cruises Ltd. was founded in 1968 and is headquartered in Miami, Florida.
Business Analysis of Royal Caribbean Cruises
The Travel & Leisure Sector is witnessing a major shakeup, new age business models in the industry are transforming both customers and businesses. Faced with this uncertainity, companies are investing resources to transform their business. An in-depth business analysis is a valuable resource to identify and articulate the need for a business model change. At R&P Research we believe, the starting point for a business analysis is Benchmarking. Business benchmarking can be done at various levels: 1) Industry Benchmarking 2) Peer Benchmarking 3) Disruptors Benchmarking. In this report, we share the snapshot of how Royal Caribbean Cruises compares against the industry on the major performance indicators. This analysis, along with peer group/disruptors benchmarking and revenue model understanding can help identify growth and cost optimization opportunities to maximize the value delivered by Royal Caribbean Cruises to its stakeholders. R&P Research Industry Intelligence Platform provides historical data for last 15 years with an easy to use benchmarking interface for an in-depth comparative business analysis.
Here is the performance snapshot of Royal Caribbean Cruises with an interactive chart.
- Revenue Growth: Royal Caribbean Cruises reported a revenue growth of 2.4% year-on-year during 2016. Recreational Services Industry grew at 6.2% in the same period
- COGS share of Revenues: As a percentage of revenue, Royal Caribbean Cruises spent 59.0% of its total revenues on COGS. Recreational Services industry average (COGS share of revenue) in the same period was 63.5%
- R&D share of Revenues: Royal Caribbean Cruises R&D share of Revenues details are not available because either company does not share the data or we do not have it
- SG&A share of Revenues: As a percentage of revenue, Royal Caribbean Cruises spent 13.0% of its total revenues on Sales, Marketing, and General Administration (SG&A). Recreational Services industry average SG&A spending in the same period was 13.9%
- Inventory share of Revenues: As a percentage of revenue, Royal Caribbean Cruises spent 1.3% of its total revenues on Inventories. Recreational Services industry average Inventory spending in the same period was 1.2%
- Accounts Payable share of Revenues: As a percentage of revenue, Royal Caribbean Cruises invested 3.6% of its total revenues on Accounts Payable (A/P) Recreational Services industry average Accounts Payable investment in the same period was 5.7%
- Accounts Receivable share of Revenues: As a percentage of revenue, Royal Caribbean Cruises invested 3.4% of its total revenues on Accounts Receivable (A/R). Recreational Services industry average Accounts Receivable investment in the same period was 3.9%
- PP&E share of Revenues: As a percentage of revenue, Royal Caribbean Cruises invested 237.3% of its total revenues on Property, Plants, and Equipments (PP&E). Recreational Services industry average PPE investment in the same period was 137.7%
- Intangibles share of Revenues: As a percentage of revenue, Royal Caribbean Cruises invested 3.4% of its total revenues on Intangibles. Recreational Services industry average Intangibles investment in the same period was 35.4%
- Net Margins: Royal Caribbean Cruises Net Margins in the year 2016 were 15.1%. Recreational Services industry average Net Margins in the same period were 9.7%
Sector and Industry Association of Royal Caribbean Cruises
For the purpose of performance benchmarking of a company with a sector or industry average, R&P Research associates every company with one sector and one industry. An industry consists of companies with related/similar business models. A sector comprises of a group of related/similar industries.
Royal Caribbean Cruises is associated with Travel & Leisure Sector and Recreational Services Industry.
Travel & Leisure sector is comprised of the following industries: Airline; Car Rental Services; Casino; Hotels and Resorts; Recreational Services. The definitions for each of the industries is as follows:
- Airline industry includes companies primarily engaged in providing passenger air transport.
- Car Rental Services industry includes companies engaged in providing car rental services.
- Casino industry includes providers of gambling and casino facilities.
- Hotels and Resorts industry includes operators of hotels, motels, lodges, resorts, spas and campgrounds.
- Recreational Services industry includes providers of leisure facilities and services, such as amusement and theme parks, fitness centers, cruise lines, movie theaters, racetracks, and sports teams.
Industry Ranking of Royal Caribbean Cruises
With $8.5 billion revenues, Royal Caribbean Cruises ranked number 2 of all the companies in the US Recreational Services industry. There were a total of 24 public companies in the US Recreational Services industry that had revenues greater than $50 million during 2016.
The top-10 companies in the US Recreational Services industry by revenues during 2016 were:
- Carnival ($16.4 billion)
- Royal Caribbean Cruises ($8.5 billion)
- Live Nation Entertainment ($8.4 billion)
- Norwegian Cruise Line Holdings ($4.9 billion)
- AMC Entertainment Holdings ($3.2 billion)
- Regal Entertainment Group ($3.2 billion)
- Cinemark Holdings ($2.9 billion)
- SeaWorld Entertainment ($1.3 billion)
- Six Flags Entertainment ($1.3 billion)
- Churchill Downs ($1.3 billion)
Business Model Analysis (BMA) Framework
We use the following framework to assess the business model of a company. Business Model Analysis framework can be used by organizations to articulate growth strategies and identify cost optimization opportunities. Technology and consulting companies can use this framework to identify the value drivers and pain points of their targeted customers. Entrepreneurs can use this framework to understand the language of business and identify promising business opportunities. This framework can be used by any professional aspiring to take up a leadership role to better understand the businesses challenges, articulate growth strategy, and monitor the business improvement requirements for the organization.
- Conduct a holistic benchmarking; to identify and target additional sources of value
- Get in touch with us to learn more about Business Model Analysis Framework
- Get free data, charts, and analysis of Royal Caribbean Cruisesand its peers on select key performance indicators by clicking the reports provided below