SaaS (software as a service) is becoming more popular these days. According to various studies, the sector will grow to over 600 billion US dollars in a few years from now as more service providers come up. On the other hand, users are adopting the use of software and applications on a subscription basis because it is a better option.
For any SaaS business to survive the high competition, they need a SaaS marketing strategy, which is better handled by a professional. Planning is hard enough, but deploying the best SaaS marketing strategies to make your products stand out and move your business to the next level requires even greater expertise.
SaaS Marketing Strategy Explained
SaaS products are not like physical products you could sell tomorrow if they are not bought today. When a day goes by without selling SaaS products, it is an opportunity lost that cannot be regained. Therefore, the SaaS marketing strategy must be deployed carefully in the digital spectrum to entice as many potential customers as possible to take it up.
Mostly, the digital marketing strategy focuses on website marketing strategies, content marketing, and other digital channels. Whether you are a SaaS digital marketing expert such as Rocket SaaS or an entrepreneur selling SaaS products, you should go through these 7 strategies to help you promote and market your SaaS products.
1. Website development and launch
The first SaaS marketing strategy is to design, develop, and launch a website with products that you intend to sell to clients. An attractive, user-friendly, and functional website is the bare minimum if you want your SaaS business to soar amidst the tight competition. There are many elements you need to put in place when designing a website to market and sell SaaS products.
· The product – As mentioned, SaaS products are offered on a subscription basis, and the clients should have the available plans, their descriptions, and their prices right on the website. In fact, this is what should appear on the home page when people click.
· Payment solution – To get a subscription, the client needs to pay. Simply, give them a secure gateway to pay that should offer a variety of payment plans, for example, monthly, quarterly, and annually. Also, you should consider a variety of payment methods such as Visa, PayPal, Mastercard, or local mobile payment solutions.
2. Content marketing strategy
You should create a lot of content to fill your website with helpful information for customers. As mentioned, the products should be described clearly on each page a client visits. This should be accompanied by media for visual representation. As you deploy this SaaS marketing strategy, you must avoid buggy content that can slow down your website because you need it to be fast.
The other important content on your website is an active and interactive blog section with up-to-date articles about SaaS products. However, you can also write about modern technology related to SaaS and how it is helping businesses become better and more efficient.
3. Free trials and demos
There are many strategies you can deploy to promote and market your products. Before trying other options, utilizing the SaaS website is highly recommended. One more SaaS marketing strategy you can try is offering a demo and a free trial through a clickable button on your website.
Most potential customers would like to go for a virtual tour on how the products work. So, encourage them to book a detailed demo, after which you can encourage them to take up a one-month (or less) free trial. Just make sure that they get all the important features on the free trial if you have to limit any.
4. SEO and keyword enhancement strategy
As you add content to your website, it is paramount to know that you need to optimize the online presence and visibility of the website. Basically, all your content on the website should be rich in keywords that are related to SaaS, technology, and similar niches.
Fortunately, the search engine knows exactly how to identify this and will give your website the ranking it deserves.
Another SEO approach to enhance your website is to backlink the website from other websites, social media accounts, and videos. You probably should research more on how to deploy this SaaS marketing strategy through the right expert.
5. Social media marketing strategy
Another great SaaS marketing strategy is using a social media marketing strategy.
Currently, social media marketing has become trendy and effective through innovative deployment. SaaS companies can always advertise their products on Facebook, Twitter, Instagram, and other social media platforms through innovative strategies such as posters, videos, live segments, and interactions with fans.
Social media platforms also run paid ads with clickable links directing the customers to the product pages on the website. Vibrant social media web platforms also play a part in SEO as advised by the popular search engines today.
6. Try referral programs
You can still choose referral programs as an important SaaS marketing strategy and deploy them to promote and market your products. This includes linking with affiliate marketers to sell and promote your SaaS products for a reward or commission.
Well-organized referral programs are usually effective because the participants deploy innovative and unique strategies to bring more clients on board. In some instances, SaaS companies may set guidelines and strategies that work to guide affiliate marketers.
7. Enhance the user experience
There are numerous components that promote the best user experience for your website and social media platforms. Everything you do should be focused on giving potential clients the best experience when they visit your web platform, try the demos, sign up for a free trial, upgrade, pay, or interact with your services in other ways.
Many experts in SaaS marketing strategy can help you improve the general experience of using your platform. But there is a lot you can do as well like produce a superior product, offer 24/7 support, interact with fans on social media websites, and much more.
Concluding Thoughts on a SaaS Marketing Strategy
These strategies have a rewarding ROI for SaaS investors. They draw a lot of customers into the sales funnel. When a SaaS marketing strategy is deployed successfully, the business will continue to grow within a short time while the operations become easier. Be sure to implement the strategies that work best for your SaaS business.