Salesforce.com Revenues And Revenue Growth From 2012 To 2016

This report provides the last five years revenues and revenue growth of Salesforce Com Inc (CRM) from 2012 to 2016. Salesforce.com generated a total of $6.7 billion revenues during 2016. Salesforce.com reported a revenue growth of 24.1% year-over-year during 2016. The revenues and the revenue growth correspond to the fiscal year ending in January.

Salesforce.com Revenues From 2012 To 2016

Here are the revenues and the revenue growth details of Salesforce.com during the last five years:

  • Salesforce.com generated a total of $2.3 billion revenues during 2012. Salesforce.com reported a revenue growth of 36.8% year-over-year during 2012.
  • Salesforce.com generated a total of $3.1 billion revenues during 2013. Salesforce.com reported a revenue growth of 34.6% year-over-year during 2013.
  • Salesforce.com generated a total of $4.1 billion revenues during 2014. Salesforce.com reported a revenue growth of 33.5% year-over-year during 2014.
  • Salesforce.com generated a total of $5.4 billion revenues during 2015. Salesforce.com reported a revenue growth of 32% year-over-year during 2015.
  • Salesforce.com generated a total of $6.7 billion revenues during 2016. Salesforce.com reported a revenue growth of 24.1% year-over-year during 2016.

Why Analyze Revenue Growth?

Revenue growth is the most commonly analyzed financial metric. Revenue Growth is the percent increase (or decrease) of a company's revenue between two time periods. It is computed by using the following formula: ((revenues during the time period two - revenues during the time period one) / revenues during the time period one)*100. If the time periods are two consecutive years, then the revenue growth is referred to as the annual revenue growth year-over-year. If the time periods are two consecutive quarters, then the revenue growth is referred to as the quarterly revenue growth quarter-over-quarter. If the time periods refer to the same quarter in the two consecutive years, then the revenue growth is referred to as quarterly revenue growth year-over-year. In case the time periods are two non-consecutive years, then the revenue CAGR (Commutative Annual Growth Rate) is computed.

Revenue growth analysis is important for a number of reasons. First, it helps in understanding how a business is performing. If the revenue growth rates are positive, it means the business is performing well and the revenues are increasing. If the revenue growth rates are negative, it means the revenues are declining and the company needs to take measures to increase them. If they don't, the company will continue to shrink. Second, a company's historical revenue growth analysis along with the market size and market share analysis helps in forecasting the future revenues of a company. Third, a comparison of a company's growth rates with its competitors helps in determining who is winning more business. A revenue growth higher than the industry average translates into increasing market share. Companies with very high revenue growth rates have the potential to be the industry disrupters.

Salesforce.com Ranking

With $6.7 billion revenues, Salesforce.com ranked number 410 in the R&P Research list of top-3000 public companies in the US by revenues during 2016. Each one of the top-3000 companies generated more than $50 million of annual revenues during 2016.

The top-20 companies in the US by revenues during 2016 were:

  1. Walmart ($482.1 billion)
  2. ExxonMobil ($226.1 billion)
  3. Berkshire Hathaway ($223.6 billion)
  4. Apple ($215.6 billion)
  5. McKesson ($190.9 billion)
  6. UnitedHealth Group ($184.8 billion)
  7. CVS Health ($177.5 billion)
  8. General Motors ($166.4 billion)
  9. AT&T ($163.8 billion)
  10. Ford Motor ($151.8 billion)
  11. AmerisourceBergen ($146.8 billion)
  12. Amazon ($136 billion)
  13. Verizon ($126 billion)
  14. General Electric ($123.7 billion)
  15. Cardinal Health ($121.5 billion)
  16. Costco ($118.7 billion)
  17. Walgreens Boots Alliance ($117.4 billion)
  18. Chevron ($114.5 billion)
  19. Kroger ($109.8 billion)
  20. Express Scripts Holding ($100.3 billion)

For the purpose of performance benchmarking of a company with a sector or industry average, R&P Research associates every company with one sector and one industry. An industry consists of companies with related/similar business models. A sector comprises of a group of related/similar industries. For example, Life Sciences sector is comprised of following industries: Pharmaceuticals; Medical Devices; Biotechnology; Diagnostics & Scientific Instruments.

Salesforce.com is associated with Technology Sector and Software Industry.

With $6.7 billion revenues, Salesforce.com ranked number 40 of all the companies in the US Technology sector. There were a total of 406 public companies in the US Technology sector that had revenues greater than $50 million during 2016.

The top-10 companies in the US Technology sector by revenues during 2016 were:

  1. Apple ($215.6 billion)
  2. Amazon ($136 billion)
  3. Alphabet ($90.3 billion)
  4. Microsoft ($85.3 billion)
  5. IBM ($79.9 billion)
  6. Intel ($59.4 billion)
  7. Hewlett Packard Enterprise ($50.1 billion)
  8. Cisco Systems ($49.2 billion)
  9. HP ($48.2 billion)
  10. Oracle ($37 billion)

Technology sector is comprised of the following industries: Computers Systems and Peripherals; Software; Semiconductor; IT Consulting and Outsourcing Services; Networking Equipment and Services; Internet; Other. The definitions for each of the industries is as follows:

  • Computers Systems and Peripherals industry includes companies primarily engaged in manufacturing of personal computers, servers, mainframes, workstations, and other computer accessories and peripherals such as storage drives, mice, keyboards and printers. It also includes manufacturers of mobile phones and tablets.
  • Software industry includes businesses providing software products such as operating systems, productivity suites, enterprise software, data and analysis software, advertising and marketing software, engineering and manufacturing software, networking software, and IT management software. It also includes companies providing industry-specific software focused on different sectors such as Financials, Automotive, Telecom, Utilities, Travel, Real Estate, Media, and Publishing.
  • Semiconductor industry includes companies primarily engaged in manufacturing and distribution of semiconductor products such as microprocessors, chipsets, motherboards, flash memory, and wired and wireless connectivity products. It also includes companies that provide semiconductor equipment and services to the semiconductor industry.
  • IT Consulting and Outsourcing Services industry includes companies primarily engaged in providing information technology consulting and outsourcing services to other businesses. The services include IT consulting, systems integration, application development and management, IT infrastructure management, and network operations management.
  • Networking Equipment and Services industry includes companies primarily engaged in manufacturing and distribution of networking and communications equipment for transporting data, voice, and video traffic across intranets, extranets, and the Internet. The key products include routers and switches for local and wide-area networks, cable modems, teleconferencing equipment, and wireless access points.
  • Internet industry includes Internet-based businesses providing products and services such as search engines, social networking, web hosting, email, domain name registration, and eCommerce. It also includes industry information/services portals focused on different sectors such as Financials, Automotive, Travel, Health, Real Estate, Media, and Publishing.
  • Other industry includes companies providing products such as photocopiers, fax machines, point of sale machines, audio/video technologies, and video games. It also includes technology companies that are not part of other six technology industries.

With $6.7 billion revenues, Salesforce.com ranked number 4 of all the companies in the US Software industry. There were a total of 140 public companies in the US Software industry that had revenues greater than $50 million during 2016.

The top-10 companies in the US Software industry by revenues during 2016 were:

  1. Microsoft ($85.3 billion)
  2. Oracle ($37 billion)
  3. VMWare ($7.1 billion)
  4. Salesforce.com ($6.7 billion)
  5. Adobe Systems ($5.9 billion)
  6. Intuit ($4.7 billion)
  7. CA Technologies ($4 billion)
  8. Symantec ($3.6 billion)
  9. ScanSource ($3.5 billion)
  10. Citrix Systems ($3.4 billion)

Companies Segmentation

To identify and analyze high/low growth or most/least profitable similar-size companies in different sectors or industries, R&P research classifies all companies into different segments based upon their revenues, revenue growth, and net profit margins.

Based upon their annual revenues, the companies are classified into one of the following four segments:

  1. Mega companies, having revenues greater than $50 billion.
  2. Very Large companies, having revenues between $10 billion and $50 billion.
  3. Large companies, having revenues between $1 billion and $10 billion.
  4. Mid-size companies, having revenues between $50 million and $1 billion.

With $6.7 billion revenues, Salesforce.com was in the Large companies revenue segment during 2016. There were a total of 1097 companies in the Large companies revenue segment during 2016.

Based upon their annual revenue growth, the companies are classified into one of the following eight segments:

  1. Very High positive growth companies, having annual revenue growth greater than 50%.
  2. High positive growth companies, having annual revenue growth between 20% and 50%.
  3. Medium positive growth companies, having annual revenue growth between 5% and 20%.
  4. Low positive growth companies, having annual revenue growth between 0% and 5%.
  5. Low negative growth companies, having annual revenue growth between -5% and 0%.
  6. Medium negative growth companies, having annual revenue growth between -20% and -5%.
  7. High negative growth companies, having annual revenue growth between -50% and -20%.
  8. Very High negative growth companies, having annual revenue growth less than -50%.

With 24.1% revenue growth year-over-year, Salesforce.com was in the High positive revenue growth segment during 2016. There were a total of 376 companies in the High positive revenue growth segment during 2016. Of the US top-3000 companies, 1985 (nearly two-third of the total) had positive revenue growth and 1015 (nearly one-third of the total) had negative revenue growth during 2016.

Based upon their annual net profit margin, the companies are classified into one of the following eight segments:

  1. Very High positive margin companies, having net profit margin greater than 50%.
  2. High positive margin companies, having net profit margin between 20% and 50%.
  3. Medium positive margin companies, having net profit margin between 5% and 20%.
  4. Low positive margin companies, having net profit margin between 0% and 5%.
  5. Low negative margin companies, having net profit margin between -5% and 0%.
  6. Medium negative margin companies, having net profit margin between -20% and -5%.
  7. High negative margin companies, having net profit margin between -50% and -20%.
  8. Very High negative margin companies, having net profit margin less than -50%.

With a net margin of -0.7%, Salesforce.com was in the Low negative net profit margin segment during 2016. There were a total of 249 companies in the Low negative net profit margin segment during 2016. Of the US top-3000 companies, 2244 (nearly three-fourth of the total) had positive net profit margin and 756 (nearly one-fourth of the total) had negative net profit margin during 2016.

Company Business Summary

Salesforce.com, inc. develops enterprise cloud computing solutions with a focus on customer relationship management. The company offers Sales Cloud to store data, monitor leads and progress, forecast opportunities, gain insights through relationship intelligence, and collaborate around sales on desktop and mobile devices, as well as solutions for partner relationship management. It also provides Service Cloud, which enables companies to deliver personalized customer service and support, as well as connects their service agents with customers on various devices; and Marketing Cloud to plan, personalize, and optimize one-to-one customer interactions. In addition, the company offers Commerce Cloud to deliver a digital commerce experience; Community Cloud to create and manage branded digital destinations for customers, partners, and employees; Internet of Things Cloud that provides insights to companies enabling them to sell, service, and market to their customers in personalized ways, as well as engage with them in real time; and Analytics Cloud that enables employees across an organization to explore business data, uncover new insights, make decisions, and take action from various devices. Further, it provides Salesforce Quip, a next-generation productivity solution for teams with a mobile-first strategy to collaborate without email; and Salesforce Platform for building enterprise apps. Additionally, the company offers professional cloud services, such as consulting, deployment, training, user-centric design, and integration to facilitate the adoption of its solutions; and architects and innovation program teams, as well as various education services comprising introductory online courses and advanced architecture certifications. Salesforce.com, inc. offers its services through direct sales; and through consulting firms, systems integrators, and other partners. The company was founded in 1999 and is headquartered in San Francisco, California.

Data Source

The chart and the data on this page are sourced from the R&P Research Industry Intelligence Platform. The platform provides the key financial metrics for all the public companies in the United States. The platform empowers users to compare last five or 15 years financial data of a company with the other companies or the industry averages. This benchmarking exercise yields powerful insights that can drive better business decisions.


Industry Peers and Competitors of Salesforce.com

Microsoft (MSFT) Business Analysis – Analyze Historical Performance, Strategic Priorities, And...

Microsoft Corp with $85 billion revenues in the year 2016 was the number 1 Software company. Read this report to know the top competitors of Microsoft and identify growth and cost optimization opportunities of Microsoft

Oracle (ORCL) Business Analysis – Analyze Historical Performance, Strategic Priorities, And...

Oracle Corp with $37 billion revenues in the year 2016 was the number 2 Software company. Read this report to know the top competitors of Oracle and identify growth and cost optimization opportunities of Oracle

VMWare (VMW) Business Analysis – Analyze Historical Performance, Strategic Priorities, And...

VMWare Inc with $7 billion revenues in the year 2016 was the number 3 Software company. Read this report to know the top competitors of VMWare and identify growth and cost optimization opportunities of VMWare

Adobe Systems (ADBE) Business Analysis – Analyze Historical Performance, Strategic Priorities,...

Adobe Systems Inc with $6 billion revenues in the year 2016 was the number 5 Software company. Read this report to know the top competitors of Adobe Systems and identify growth and cost optimization opportunities of Adobe Systems

Intuit (INTU) Business Analysis – Analyze Historical Performance, Strategic Priorities, And...

Intuit Inc with $5 billion revenues in the year 2016 was the number 6 Software company. Read this report to know the top competitors of Intuit and identify growth and cost optimization opportunities of Intuit

CA Technologies (CA) Business Analysis – Analyze Historical Performance, Strategic Priorities,...

CA Technologies with $4 billion revenues in the year 2016 was the number 7 Software company. Read this report to know the top competitors of CA Technologies and identify growth and cost optimization opportunities of CA Technologies

Revenues Analysis

Salesforce.com (CRM) Revenues And Revenue Growth From 2012 To 2016

This report provides the last five years revenues and revenue growth of Salesforce Com Inc (CRM) from 2012 to 2016. Salesforce.com generated a total of $6.7 billion revenues during 2016. Salesforce.com reported a revenue growth of 24.1% year-over-year during 2016. The revenues and the revenue growth correspond to the fiscal year ending in January.

Salesforce.com (CRM) Revenues And Revenue Growth From 2002 To 2016

This report provides the last fifteen years revenues and revenue growth of Salesforce Com Inc (CRM) from 2002 to 2016. Salesforce.com generated a total of $6.7 billion revenues during 2016. Salesforce.com reported a revenue growth of 24.1% year-over-year during 2016. The revenues and the revenue growth correspond to the fiscal year ending in January.

Salesforce.com (CRM) Revenue Growth Comparison With Industry Growth From 2012 To...

This report provides a comparison of Salesforce Com Inc (CRM) revenue growth with Software industry growth during the last five years from 2012 to 2016. Salesforce.com reported a revenue growth of 24.1% year-over-year during 2016. The Software industry growth was 0.9% year-over-year during 2016. Salesforce.com growth was faster than the industry during 2016.

Profit Analysis

Salesforce.com (CRM) Net Profit And Net Margin From 2015 To 2016

This report provides the last two years net profit and net margin of Salesforce Com Inc (CRM) from 2015 to 2016. Salesforce.com reported a total net income of -$47.4 million during 2016. Salesforce.com generated a total of $6.7 billion revenues during 2016. Salesforce.com net profit margin was -0.7% during 2016. The net profit and the net profit margin correspond to the fiscal year ending in January.

Salesforce.com (CRM) Net Profit And Net Margin From 2002 To 2016

This report provides the last fifteen years net profit and net margin of Salesforce Com Inc (CRM) from 2002 to 2016. Salesforce.com reported a total net income of -$47.4 million during 2016. Salesforce.com generated a total of $6.7 billion revenues during 2016. Salesforce.com net profit margin was -0.7% during 2016. The net profit and the net profit margin correspond to the fiscal year ending in January.

Salesforce.com (CRM) Net Profit Margin Comparison With Industry From 2012 To...

This report provides a comparison of Salesforce Com Inc (CRM) net profit margin with Software industry net profit margin during the last five years from 2012 to 2016. Salesforce.com reported a net profit margin of -0.7% during 2016. The Software industry net profit margin was 13.6% during 2016. Salesforce.com was less profitable than the industry during 2016.

Cost & Expenses Analysis

Salesforce.com (CRM) Cost of Sales (COGS) Analysis From 2012 To 2016

This report provides the last five years cost of sales (COGS) analysis of Salesforce Com Inc (CRM) from 2012 to 2016. Salesforce.com spent a total of $1.7 billion on COGS during 2016. Salesforce.com generated a total of $6.7 billion revenues during 2016. As a percentage of revenues, Salesforce.com spent 24.8% of its total revenues on COGS during 2016. The cost of sales (COGS) numbers are for the fiscal year ending in January.

Salesforce.com (CRM) Research & Development (R&D) Spending Analysis From 2012 To...

This report provides the last five years research and development (R&D) expenses of Salesforce Com Inc (CRM) from 2012 to 2016. Salesforce.com spent a total of $946.3 million on research and development (R&D) activities during 2016. Salesforce.com generated a total of $6.7 billion revenues during 2016. As a percentage of revenues, Salesforce.com spent 14.2% of its total revenues on R&D activities during 2016. The R&D spending numbers are for the fiscal year ending in January.

Salesforce.com (CRM) Sales, Marketing, General & Administrative (SG&A) Spending Analysis From...

This report provides the last five years sales, marketing, general & administrative (SG&A) expenses of Salesforce Com Inc (CRM) from 2012 to 2016. Salesforce.com spent a total of $4 billion on sales, marketing, general, and administrative (SG&A) activities during 2016. Salesforce.com generated a total of $6.7 billion revenues during 2016. As a percentage of revenues, Salesforce.com spent 59.8% of its total revenues on SG&A activities during 2016. The SG&A spending numbers are for the fiscal year ending in January.

Working Capital Analysis

Salesforce.com (CRM) Inventory Spending Analysis 2016

Inventory spending analysis for Salesforce.com is not available because either the company does not provide the data or we don't have it.

Salesforce.com (CRM) Accounts Receivable (A/R) Analysis From 2012 To 2016

This report provides the last five years Accounts Receivable (A/R) analysis of Salesforce Com Inc (CRM) from 2012 to 2016. Salesforce.com invested a total of $2.5 billion on accounts receivable during 2016. Salesforce.com generated a total of $6.7 billion revenues during 2016. As a percentage of revenues, Salesforce.com invested 37.4% of its total revenues on accounts receivable during 2016. The accounts receivable numbers are for the fiscal year ending in January.

Salesforce.com (CRM) Accounts Payable (A/P) Analysis From 2012 To 2016

This report provides the last five years Accounts Payable (A/P) analysis of Salesforce Com Inc (CRM) from 2012 to 2016. Salesforce.com invested a total of $1.3 billion on accounts payable during 2016. Salesforce.com generated a total of $6.7 billion revenues during 2016. As a percentage of revenues, Salesforce.com invested 20.2% of its total revenues on accounts payable activities during 2016. The accounts payable numbers are for the fiscal year ending in January.

Asset Management Analysis

Salesforce.com (CRM) Property, Plant & Equipment (PP&E) Investment Analysis From 2012...

This report provides the last five years property, plant & equipment (PP&E) investment analysis of Salesforce Com Inc (CRM) from 2012 to 2016. Salesforce.com invested a total of $1.7 billion on property, plant & equipment (PP&E) activities during 2016. Salesforce.com generated a total of $6.7 billion revenues during 2016. As a percentage of revenues, Salesforce.com invested 25.7% of its total revenues on PP&E activities during 2016. The PP&E investment numbers are for the fiscal year ending in January.

Salesforce.com (CRM) Intangible Assets Analysis From 2012 To 2016

This report provides the last five years Intangible assets analysis of Salesforce Com Inc (CRM) from 2012 to 2016. Salesforce.com invested a total of $4.5 billion on Intangible assets during 2016. Salesforce.com generated a total of $6.7 billion revenues during 2016. As a percentage of revenues, Salesforce.com invested 66.9% of its total revenues on intangible assets during 2016. The Intangible asset numbers are for the fiscal year ending in January.

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