Did you ever think why your website is not generating enough traffic to generate leads and conversions? Perhaps there is website traffic but you have the wrong audience and hence the failure to convert. Maybe, you are using techniques that are already outdated.
A lot of businesses today are still using SEO practices relevant years ago but not currently. If the last time you had SEO done on your site was several years ago then maybe it’s time you updated your strategies.
The most effective SEO strategies evolve over time because Google and other search engines change their methods and algorithms to fit the current search climate. SEO is not a static practice, it needs to be constant in order to effect the best results for the client.
Out of Date Marketing Strategies
Back in the day, keyword density was all the rage and many websites resorted to keyword stuffing because Google used strings of metadata for rankings. Today, Google relies on artificial intelligence like RankBrain in order to grasp the contents of the page.
Keyword stuffing today makes your website look like spam and if you still insist on stuffing keywords at it, you can get a ranking hit. Experts like FloodlightSEO.com say that instead of focusing completely on keywords, you also need to concentrate on placing contextually relevant and genuinely useful information for your users.
Out of Date Title Tag Methods
As discussed above, stuffing keywords today is no longer recommended and can have a negative impact on the reputation of your site. Many studies have shown that show pages now ranking for keywords that do not even appear in the title or on the page. Instead of focusing your energies on placing keywords in the title, think about creating a snippet that describes the page and assists users to click on it.
Abusing the Press Release
There was a moment when many SEO practitioners would constantly create a stream of nonsensical press releases for the goal of achieving an exact match for the anchor text link. Like any short cut approach, Google found a way to detect this and resulted in the devaluation of the links. When going for a press release approach, the objective should no longer be just getting a link through but it should be done for a real newsworthy event and not spam.
Over-Reliance on Automation
One of the remnants of a by-gone SEO era was auto-generated or spun content. Google has made it its mission to provide better quality search results and an overall good user experience which means there is no longer room for garbage like spun content in search engine results pages. If you resort to generate, copy or spin content, do not be surprised if you get slapped with a penalty. For small businesses, nothing is better than original content made by real writers and not a software program.
Not Taking into Consideration the Mobile Experience
Today, more than sixty percent of searches done on Google originated from mobile devices. There is now a Google commitment to a mobile-first index which any SEO practitioner should never ignore. In order to achieve the best success online, websites should have seamless optimized and responsive platforms including tablets and mobile phones.
Publication of Thin Content
Back in the day, all one has to do is write a 300-500 word article stuffed with keywords in order to obtain a ranking on Google. Today that is a complete waste of time and will more than likely produce a penalty. In order to achieve maximum visibility on search engines, many studies have shown that blog post pages need at least over 2,000 words ranked higher than just mere short blog posts.