Southwest Airlines Revenues And Revenue Growth From 2012 To 2016

This report provides the last five years revenues and revenue growth of Southwest Airlines Co (LUV) from 2012 to 2016. Southwest Airlines generated a total of $20.4 billion revenues during 2016. Southwest Airlines reported a revenue growth of 3.1% year-over-year during 2016. The revenues and the revenue growth correspond to the fiscal year ending in December.

Southwest Airlines Revenues From 2012 To 2016

Here are the revenues and the revenue growth details of Southwest Airlines during the last five years:

  • Southwest Airlines generated a total of $17.1 billion revenues during 2012. Southwest Airlines reported a revenue growth of 9.1% year-over-year during 2012.
  • Southwest Airlines generated a total of $17.7 billion revenues during 2013. Southwest Airlines reported a revenue growth of 3.6% year-over-year during 2013.
  • Southwest Airlines generated a total of $18.6 billion revenues during 2014. Southwest Airlines reported a revenue growth of 5.1% year-over-year during 2014.
  • Southwest Airlines generated a total of $19.8 billion revenues during 2015. Southwest Airlines reported a revenue growth of 6.5% year-over-year during 2015.
  • Southwest Airlines generated a total of $20.4 billion revenues during 2016. Southwest Airlines reported a revenue growth of 3.1% year-over-year during 2016.

Why Analyze Revenue Growth?

Revenue growth is the most commonly analyzed financial metric. Revenue Growth is the percent increase (or decrease) of a company's revenue between two time periods. It is computed by using the following formula: ((revenues during the time period two - revenues during the time period one) / revenues during the time period one)*100. If the time periods are two consecutive years, then the revenue growth is referred to as the annual revenue growth year-over-year. If the time periods are two consecutive quarters, then the revenue growth is referred to as the quarterly revenue growth quarter-over-quarter. If the time periods refer to the same quarter in the two consecutive years, then the revenue growth is referred to as quarterly revenue growth year-over-year. In case the time periods are two non-consecutive years, then the revenue CAGR (Commutative Annual Growth Rate) is computed.

Revenue growth analysis is important for a number of reasons. First, it helps in understanding how a business is performing. If the revenue growth rates are positive, it means the business is performing well and the revenues are increasing. If the revenue growth rates are negative, it means the revenues are declining and the company needs to take measures to increase them. If they don't, the company will continue to shrink. Second, a company's historical revenue growth analysis along with the market size and market share analysis helps in forecasting the future revenues of a company. Third, a comparison of a company's growth rates with its competitors helps in determining who is winning more business. A revenue growth higher than the industry average translates into increasing market share. Companies with very high revenue growth rates have the potential to be the industry disrupters.

Southwest Airlines Ranking

With $20.4 billion revenues, Southwest Airlines ranked number 130 in the R&P Research list of top-3000 public companies in the US by revenues during 2016. Each one of the top-3000 companies generated more than $50 million of annual revenues during 2016.

The top-20 companies in the US by revenues during 2016 were:

  1. Walmart ($482.1 billion)
  2. ExxonMobil ($226.1 billion)
  3. Berkshire Hathaway ($223.6 billion)
  4. Apple ($215.6 billion)
  5. McKesson ($190.9 billion)
  6. UnitedHealth Group ($184.8 billion)
  7. CVS Health ($177.5 billion)
  8. General Motors ($166.4 billion)
  9. AT&T ($163.8 billion)
  10. Ford Motor ($151.8 billion)
  11. AmerisourceBergen ($146.8 billion)
  12. Amazon ($136 billion)
  13. Verizon ($126 billion)
  14. General Electric ($123.7 billion)
  15. Cardinal Health ($121.5 billion)
  16. Costco ($118.7 billion)
  17. Walgreens Boots Alliance ($117.4 billion)
  18. Chevron ($114.5 billion)
  19. Kroger ($109.8 billion)
  20. Express Scripts Holding ($100.3 billion)

For the purpose of performance benchmarking of a company with a sector or industry average, R&P Research associates every company with one sector and one industry. An industry consists of companies with related/similar business models. A sector comprises of a group of related/similar industries. For example, Life Sciences sector is comprised of following industries: Pharmaceuticals; Medical Devices; Biotechnology; Diagnostics & Scientific Instruments.

Southwest Airlines is associated with Travel & Leisure Sector and Airline Industry.

With $20.4 billion revenues, Southwest Airlines ranked number 4 of all the companies in the US Travel & Leisure sector. There were a total of 70 public companies in the US Travel & Leisure sector that had revenues greater than $50 million during 2016.

The top-10 companies in the US Travel & Leisure sector by revenues during 2016 were:

  1. American Airlines ($40.2 billion)
  2. Delta Airlines ($39.6 billion)
  3. United Continental ($36.6 billion)
  4. Southwest Airlines ($20.4 billion)
  5. Marriott International ($17.1 billion)
  6. Carnival ($16.4 billion)
  7. Hilton ($11.7 billion)
  8. Las Vegas Sands ($11.4 billion)
  9. MGM Resorts ($10.2 billion)
  10. Hertz Global Holdings ($8.8 billion)

Travel & Leisure sector is comprised of the following industries: Airline; Car Rental Services; Casino; Hotels and Resorts; Recreational Services. The definitions for each of the industries is as follows:

  • Airline industry includes companies primarily engaged in providing passenger air transport.
  • Car Rental Services industry includes companies engaged in providing car rental services.
  • Casino industry includes providers of gambling and casino facilities.
  • Hotels and Resorts industry includes operators of hotels, motels, lodges, resorts, spas and campgrounds.
  • Recreational Services industry includes providers of leisure facilities and services, such as amusement and theme parks, fitness centers, cruise lines, movie theaters, racetracks, and sports teams.

With $20.4 billion revenues, Southwest Airlines ranked number 4 of all the companies in the US Airline industry. There were a total of 10 public companies in the US Airline industry that had revenues greater than $50 million during 2016.

The top-10 companies in the US Airline industry by revenues during 2016 were:

  1. American Airlines ($40.2 billion)
  2. Delta Airlines ($39.6 billion)
  3. United Continental ($36.6 billion)
  4. Southwest Airlines ($20.4 billion)
  5. JetBlue Airways ($6.6 billion)
  6. Alaska Air Group ($5.9 billion)
  7. SkyWest ($3.1 billion)
  8. Hawaiian Holdings ($2.5 billion)
  9. Spirit Airlines ($2.3 billion)
  10. Allegiant Travel ($1.4 billion)

Companies Segmentation

To identify and analyze high/low growth or most/least profitable similar-size companies in different sectors or industries, R&P research classifies all companies into different segments based upon their revenues, revenue growth, and net profit margins.

Based upon their annual revenues, the companies are classified into one of the following four segments:

  1. Mega companies, having revenues greater than $50 billion.
  2. Very Large companies, having revenues between $10 billion and $50 billion.
  3. Large companies, having revenues between $1 billion and $10 billion.
  4. Mid-size companies, having revenues between $50 million and $1 billion.

With $20.4 billion revenues, Southwest Airlines was in the Very Large companies revenue segment during 2016. There were a total of 239 companies in the Very Large companies revenue segment during 2016.

Based upon their annual revenue growth, the companies are classified into one of the following eight segments:

  1. Very High positive growth companies, having annual revenue growth greater than 50%.
  2. High positive growth companies, having annual revenue growth between 20% and 50%.
  3. Medium positive growth companies, having annual revenue growth between 5% and 20%.
  4. Low positive growth companies, having annual revenue growth between 0% and 5%.
  5. Low negative growth companies, having annual revenue growth between -5% and 0%.
  6. Medium negative growth companies, having annual revenue growth between -20% and -5%.
  7. High negative growth companies, having annual revenue growth between -50% and -20%.
  8. Very High negative growth companies, having annual revenue growth less than -50%.

With 3.1% revenue growth year-over-year, Southwest Airlines was in the Low positive revenue growth segment during 2016. There were a total of 593 companies in the Low positive revenue growth segment during 2016. Of the US top-3000 companies, 1985 (nearly two-third of the total) had positive revenue growth and 1015 (nearly one-third of the total) had negative revenue growth during 2016.

Based upon their annual net profit margin, the companies are classified into one of the following eight segments:

  1. Very High positive margin companies, having net profit margin greater than 50%.
  2. High positive margin companies, having net profit margin between 20% and 50%.
  3. Medium positive margin companies, having net profit margin between 5% and 20%.
  4. Low positive margin companies, having net profit margin between 0% and 5%.
  5. Low negative margin companies, having net profit margin between -5% and 0%.
  6. Medium negative margin companies, having net profit margin between -20% and -5%.
  7. High negative margin companies, having net profit margin between -50% and -20%.
  8. Very High negative margin companies, having net profit margin less than -50%.

With a net margin of 11%, Southwest Airlines was in the Medium positive net profit margin segment during 2016. There were a total of 1086 companies in the Medium positive net profit margin segment during 2016. Of the US top-3000 companies, 2244 (nearly three-fourth of the total) had positive net profit margin and 756 (nearly one-fourth of the total) had negative net profit margin during 2016.

Company Business Summary

Southwest Airlines Co. operates a passenger airline that provides scheduled air transportation services in the United States and near-international markets. As of December 31, 2016, the company operated a total of 723 Boeing 737 aircraft; and served 101 destinations in 40 states, the District of Columbia, and the Commonwealth of Puerto Rico, as well as 8 near-international countries, including Mexico, Jamaica, The Bahamas, Aruba, the Dominican Republic, Costa Rica, Belize, and Cuba. It also sells frequent flyer points and related services to business partners participating in the Rapid Rewards frequent flyer program, such as car rental agencies, hotels, restaurants, and retailers. In addition, the company operates Southwest.com, an Internet Website that enables customers to purchase and manage travel online; and Swabiz.com, a business travel reservation Web page. Southwest Airlines Co. was founded in 1967 and is headquartered in Dallas, Texas.

Data Source

The chart and the data on this page are sourced from the R&P Research Industry Intelligence Platform. The platform provides the key financial metrics for all the public companies in the United States. The platform empowers users to compare last five or 15 years financial data of a company with the other companies or the industry averages. This benchmarking exercise yields powerful insights that can drive better business decisions.


Industry Peers and Competitors of Southwest Airlines

American Airlines (AAL) Business Analysis – Analyze Historical Performance, Strategic Priorities,...

American Airlines Group Inc. with $40 billion revenues in the year 2016 was the number 1 Airline company. Read this report to know the top competitors of American Airlines and identify growth and cost optimization opportunities of American Airlines

Delta Airlines (DAL) Business Analysis – Analyze Historical Performance, Strategic Priorities,...

Delta Air Lines Inc with $40 billion revenues in the year 2016 was the number 2 Airline company. Read this report to know the top competitors of Delta Airlines and identify growth and cost optimization opportunities of Delta Airlines

United Continental (UAL) Business Analysis – Analyze Historical Performance, Strategic Priorities,...

United Continental Holdings, Inc. with $37 billion revenues in the year 2016 was the number 3 Airline company. Read this report to know the top competitors of United Continental and identify growth and cost optimization opportunities of United Continental

JetBlue Airways (JBLU) Business Analysis – Analyze Historical Performance, Strategic Priorities,...

JetBlue Airways Corp with $7 billion revenues in the year 2016 was the number 5 Airline company. Read this report to know the top competitors of JetBlue Airways and identify growth and cost optimization opportunities of JetBlue Airways

Alaska Air Group (ALK) Business Analysis – Analyze Historical Performance, Strategic...

Alaska Air Group, Inc. with $6 billion revenues in the year 2016 was the number 6 Airline company. Read this report to know the top competitors of Alaska Air Group and identify growth and cost optimization opportunities of Alaska Air Group

SkyWest (SKYW) Business Analysis – Analyze Historical Performance, Strategic Priorities, And...

SkyWest Inc with $3 billion revenues in the year 2016 was the number 7 Airline company. Read this report to know the top competitors of SkyWest and identify growth and cost optimization opportunities of SkyWest

Revenues Analysis

Southwest Airlines (LUV) Revenues And Revenue Growth From 2012 To 2016

This report provides the last five years revenues and revenue growth of Southwest Airlines Co (LUV) from 2012 to 2016. Southwest Airlines generated a total of $20.4 billion revenues during 2016. Southwest Airlines reported a revenue growth of 3.1% year-over-year during 2016. The revenues and the revenue growth correspond to the fiscal year ending in December.

Southwest Airlines (LUV) Revenues And Revenue Growth From 2002 To 2016

This report provides the last fifteen years revenues and revenue growth of Southwest Airlines Co (LUV) from 2002 to 2016. Southwest Airlines generated a total of $20.4 billion revenues during 2016. Southwest Airlines reported a revenue growth of 3.1% year-over-year during 2016. The revenues and the revenue growth correspond to the fiscal year ending in December.

Southwest Airlines (LUV) Revenue Growth Comparison With Industry Growth From 2012...

This report provides a comparison of Southwest Airlines Co (LUV) revenue growth with Airline industry growth during the last five years from 2012 to 2016. Southwest Airlines reported a revenue growth of 3.1% year-over-year during 2016. The Airline industry growth was -1% year-over-year during 2016. Southwest Airlines growth was faster than the industry during 2016.

Profit Analysis

Southwest Airlines (LUV) Net Profit And Net Margin From 2012 To...

This report provides the last five years net profit and net margin of Southwest Airlines Co (LUV) from 2012 to 2016. Southwest Airlines reported a total net income of $2.2 billion during 2016. Southwest Airlines generated a total of $20.4 billion revenues during 2016. Southwest Airlines net profit margin was 11% during 2016. The net profit and the net profit margin correspond to the fiscal year ending in December.

Southwest Airlines (LUV) Net Profit And Net Margin From 2002 To...

This report provides the last fifteen years net profit and net margin of Southwest Airlines Co (LUV) from 2002 to 2016. Southwest Airlines reported a total net income of $2.2 billion during 2016. Southwest Airlines generated a total of $20.4 billion revenues during 2016. Southwest Airlines net profit margin was 11% during 2016. The net profit and the net profit margin correspond to the fiscal year ending in December.

Southwest Airlines (LUV) Net Profit Margin Comparison With Industry From 2012...

This report provides a comparison of Southwest Airlines Co (LUV) net profit margin with Airline industry net profit margin during the last five years from 2012 to 2016. Southwest Airlines reported a net profit margin of 11% during 2016. The Airline industry net profit margin was 8.6% during 2016. Southwest Airlines was more profitable than the industry during 2016.

Cost & Expenses Analysis

Southwest Airlines (LUV) Cost of Sales (COGS) Analysis From 2012 To...

This report provides the last five years cost of sales (COGS) analysis of Southwest Airlines Co (LUV) from 2012 to 2016. Southwest Airlines spent a total of $6.1 billion on COGS during 2016. Southwest Airlines generated a total of $20.4 billion revenues during 2016. As a percentage of revenues, Southwest Airlines spent 30% of its total revenues on COGS during 2016. The cost of sales (COGS) numbers are for the fiscal year ending in December.

Southwest Airlines (LUV) Research & Development (R&D) Spending Analysis 2016

R&D spending analysis for Southwest Airlines is not available because either the company does not provide the data or we don't have it.

Southwest Airlines (LUV) Sales, Marketing, General & Administrative (SG&A) Spending Analysis...

This report provides the last five years sales, marketing, general & administrative (SG&A) expenses of Southwest Airlines Co (LUV) from 2012 to 2016. Southwest Airlines spent a total of $6.8 billion on sales, marketing, general, and administrative (SG&A) activities during 2016. Southwest Airlines generated a total of $20.4 billion revenues during 2016. As a percentage of revenues, Southwest Airlines spent 33.3% of its total revenues on SG&A activities during 2016. The SG&A spending numbers are for the fiscal year ending in December.

Working Capital Analysis

Southwest Airlines (LUV) Inventory Spending Analysis From 2012 To 2016

This report provides the last five years inventory spending analysis of Southwest Airlines Co (LUV) from 2012 to 2016. Southwest Airlines invested a total of $337 million on inventories during 2016. Southwest Airlines generated a total of $20.4 billion revenues during 2016. As a percentage of revenues, Southwest Airlines invested 1.6% of its total revenues on inventories during 2016. The inventory numbers are for the fiscal year ending in December.

Southwest Airlines (LUV) Accounts Receivable (A/R) Analysis From 2012 To 2016

This report provides the last five years Accounts Receivable (A/R) analysis of Southwest Airlines Co (LUV) from 2012 to 2016. Southwest Airlines invested a total of $546 million on accounts receivable during 2016. Southwest Airlines generated a total of $20.4 billion revenues during 2016. As a percentage of revenues, Southwest Airlines invested 2.7% of its total revenues on accounts receivable during 2016. The accounts receivable numbers are for the fiscal year ending in December.

Southwest Airlines (LUV) Accounts Payable (A/P) Analysis From 2012 To 2016

This report provides the last five years Accounts Payable (A/P) analysis of Southwest Airlines Co (LUV) from 2012 to 2016. Southwest Airlines invested a total of $1.2 billion on accounts payable during 2016. Southwest Airlines generated a total of $20.4 billion revenues during 2016. As a percentage of revenues, Southwest Airlines invested 5.8% of its total revenues on accounts payable activities during 2016. The accounts payable numbers are for the fiscal year ending in December.

Asset Management Analysis

Southwest Airlines (LUV) Property, Plant & Equipment (PP&E) Investment Analysis From...

This report provides the last five years property, plant & equipment (PP&E) investment analysis of Southwest Airlines Co (LUV) from 2012 to 2016. Southwest Airlines invested a total of $17 billion on property, plant & equipment (PP&E) activities during 2016. Southwest Airlines generated a total of $20.4 billion revenues during 2016. As a percentage of revenues, Southwest Airlines invested 83.4% of its total revenues on PP&E activities during 2016. The PP&E investment numbers are for the fiscal year ending in December.

Southwest Airlines (LUV) Intangible Assets Analysis From 2012 To 2016

This report provides the last five years Intangible assets analysis of Southwest Airlines Co (LUV) from 2012 to 2016. Southwest Airlines invested a total of $970 million on Intangible assets during 2016. Southwest Airlines generated a total of $20.4 billion revenues during 2016. As a percentage of revenues, Southwest Airlines invested 4.7% of its total revenues on intangible assets during 2016. The Intangible asset numbers are for the fiscal year ending in December.

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