Email marketing is the best way to connect with your target audience, building an engaging relationship, and convert them to customers. According to a survey carried out by Direct Marketing Association and Demand Metric, email marketing has shown a considerably better ROI to other marketing platforms – it shows that email has an ROI of about 122 percent while other platforms such as social media had just 28 percent.
Email marketing services are tools that help marketers and business owners create, test, send, report, optimize, and track the performance of their marketing campaigns. For several growing companies, this is one of the first tools required. And choosing the best email marketing service that boasts of all the essential features you need is vital for the success of your growing business.
You can use an email finder like Wiza to get the email addresses you need; then use these tools to actually reach your audience.
Each service has its own distinctive set of features, but you don’t need to feel overwhelmed, we got you covered. To help you choose the most suitable tools for your business, let’s take a look at the best marketing services in 2023.
If you are looking for a tool that can help you create the best email marketing campaign templates, Designmodo is one of the best options to consider. The services have a lot of tools that allow you to create the most suitable marketing campaign for your business. Some of the features you will find on Designmodo include exporting templates, integration, automation, with compatibility, and management, etc.
Unlike any other marketing service in the market, Designmodo has a built-in email template builder that allows you to build content, edit, and add several links, images, and other functions right within the channel. Plus, the Designmodo postcards are intuitive drag and drop tools that feature more than one hundred components to help you create faster custom emails for your subscribers.
2. Constant Contact
This is one of the fastest and largest growing marketing services in the market. With this, you can easily manage your lists, templates, the marketing calendar, contacts, and more. The platform gives you access to built-in social media sharing tools, Facebook ads integration, easy tracking and reporting, list segmentation, free image library, and a strong eCommerce integration.
Constant Contact email plus accounts also boast of powerful features like survey & polls, email automation, online donations, coupons, subject line A/B testing, and more. In addition, the platform offers unrivaled support with live chat, e-messages, community support, phone calls, and a whole lot of helpful resources. Moreover, while several email marketing services offer 14-30-day free trials, this service gives you total access to their tools and features for 60 days.
This is an email marketing service that emphasis on marketing automation. This platform has an incredibly rich set of features that goes beyond marketing. When it comes to the main functionality, ActiveCampaign offers all the features you require. For instance, you can select from a long list of templates, or create your own using drag and drop editor.
You also have a lot of options sending your email: automated timed campaigns, one-off emails, A/B testing, RSS-based, or autoresponder. Also, when it comes to contact management, this tool has a lot to offer. They offer a lot of ways you can filter your contacts, and you can also view the whole history of how you interact with your contacts.
Drip is another powerful email marketing tool for bloggers, digital marketers, and eCommerce. They provide a wide range of features and tools to make personalization and marketing automation easy. The service offers smooth integration for all popular web builders, including WooCommerce and WordPress. This allows subscribers to easily add sign up forms to their website and convert more visitors.
What set this tool apart from the competition is their smart segmenting, intelligent marketing automation tools, visual workflow builder, and list groups. These features allow subscribers to reach the target audience on their list to get more sales. Plus, Drip offers a lot of support options, which include live chat, free guides, comprehensive courses, automation training, and great documentation.
GetResponse is a well-known tool among digital marketers and small business owners. While the tool’s main marketing product has always been incredible, the addition of landing pages, CRP, visual marketing automation, webinars, and other new features have helped the email marketing service become more of an all-in-one platform. You will also be impressed with the tool newsletter template selection.
GetResponse contact management offers reporting, list hygiene, and easy filtering. You will also be impressed with the Autofunnel feature. This works with other features to create a platform that offers everything you need to develop a whole sales funnel. And this includes the creation of your landing pages, sales page creation, exit-intent popovers, eCommerce integrations & payment, and more. If you’d like further details about GetResponse, visit this page.
This is one of the most popular lead generation services for small business owners. AWeber is equipped with all the necessary tools required to grow an email list. You can design newsletters using the drag & drop builder, create responsive signup forms that look incredible on any device, and automated sequences.
Also, getting started with the tool is easy. AWeber connects effortlessly to most of the platforms, including WordPress. And with the tool, you get access to ready to use list management, templates, email tracking, and autoresponders. Support options for AWeber include live webinars, phone support, live chat, and a vast library of tutorials.
This tool was created to grow with your business, and it is one of the most popular options in the market, mainly because the subscribers are offered a forever free plan. The tool comes with autoresponders, easy email builder, simple tracking for analytics, and segmenting contacts into groups.
MailChimp also allows you to set up delivery times based on your time zone, and even better, you can setup segmenting based on geolocation. Plus, MailChimp can easily be integrated with most of the platforms, including WordPress, Shopify, Magento, and many more.