Lockdowns have been ongoing for quite a while, and with social distancing and working from home being the new norm, there has been a drastic shift in the marketing industry.
Many businesses have taken a crucial blow due to coronavirus. Shutdowns of offices, factories, and organizations have been seen worldwide to stop the spread of the virus. Prolong lockdowns have also impacted the economy. At a time like this, reaching out to the customers has been a real challenge.
On the other hand, more people are now indoors and browsing the internet to pass the time. It seems like a good time to grab your customers’ attention by making an online presence.
Here are ten tips on how to utilize your marketing methods during this pandemic:
1. Shift your brand online
Change is the only constant. With physical stores not being the optimal place for shopping, online shopping is undoubtedly going to increase. If you haven’t quite worked on your company website for some time, now is the perfect time to do so.
It is also a time to promote food, home, and health care products. Instead of focusing only on luxury brands, try to encourage daily necessities. By using social media and digital marketing, make an online presence, and let your customer know that you exist.
To move your business online, you will need to optimize everything. To learn more about optimizing your online business, visit this site for legendary marketer reviews, and take a look into the details.
2. Connect with your customers digitally
Everyone is having a rough time during this dire condition. With the global pandemic still ongoing, we are stuck indoors. Even staying home for a longer period of time can be a bit stressful. That is exactly why you should not use a pushy or sales method. Share useful updates and engaging content to keep your brand going. The idea is to keep moving on.
That’s why the first thing you should do is not to back down. Your revenue might go down, but your brand should not. This will certainly help your brand stand out from the crowd.
3. Promote your goodwill
To stand out from the crowd, you have to show that you are a dedicated brand. The most important factor that influences the customer and marketing is goodwill.
Many companies are using their resources to help out people in need. Even if your business does not make sanitizers and face masks, you can help out local areas with food and supplies and promote these deeds using social media marketing to connect to the people.
4. Optimize your SEO
Using SEO is not a relatively new concept. SEO is one of the cheapest ways to gain large numbers of customers. Tons of companies use effective SEO methods to drive customers to their website and even increase sales.
It is comparatively cheaper than an advertisement or other form of marketing. The idea of SEO is to generate traffic. People search on the internet using keywords. SEO specialists optimize these keywords into their contents, so when people search for specific terms, your websites are found first. This is a fantastic way to get your brand noticed and make a successful online presence.
5. PPC is a fantastic idea
PPC or pay per click is another fantastic way to generate revenues. PPC will work best on the type of products that can be shipped and distributed quickly, even in current circumstances.
Like SEO, PPC is also a way of generating traffic and increasing sales. The lockdown is continuing, and people are likely to stay home for some more time. Pay per click ads can be the thing to grab customers attention towards your product. This works best if you provide some app or software. These products can be transferred digitally without any problem.
Currently, CPC is also low. Implementing PPC will help maintain that digital marketing budget.
6. Provide relevant content
Content is king. In this case, quality advertisements can say a lot about your brand and products. Even now, you will see many ads on TV promoting spring breaks and products related to them.
Instead, provide meaningful and relevant advertisements that will connect with the audience. The idea of advertisements is not to generate sales quickly. Rather create a commitment with the audience that your company cares for. There is certainly no benefit in using the same old marketing methods to highlight a product that the customer can not buy at this moment.
7. Implement short term goals
As we have mentioned before, now is not the time to get all sales. You have to understand that you won’t be making any sales unless you are a software company or a company providing food, home supplies, or health care products.
What’s important is to keep ongoing. Analyze your competitors, gather market data, implement an agile pricing strategy that keeps you ahead of the competitors. Gain insight into the current market and customers and make short term goals accordingly.
8. Sell products with subscription
With the current pandemic, even online shopping has taken a toll because of the sudden change of demand and distribution. The sale of luxury products has greatly decreased, and the sale of regular household items has increased significantly.
By providing this subscription plan to your website, you can get an idea of customer’s demand and requirement. This gives the company a better insight into the current market situation.
This is not the first pandemic, and neither will it be the last. The current world is drastically changing, and this pandemic is a wake-up call for every industry. During these times of distress, it is important to let the people know that your brand can still stay strong, relevant, and available for the people’s needs. Try considering the above measures and optimize your marketing to meet your and the customer’s needs.