Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entities. It operates VisaNet, a processing network that enables authorization, clearing, and settlement of payment transactions; and offers fraud protection for account holders and assured payment for merchants. The company also offers gateway services for merchants to accept, process, and reconcile payments; manage fraud; and safeguard payment security online, as well as processing services for participating issuers of visa debit, prepaid, and ATM payment products. In addition, it provides digital products, including Visa Checkout that offers consumers an expedited and secure payment experience for online transactions; and Visa Direct, a push payment product platform, which facilitates payer-initiated transactions that are sent directly to the Visa account of the recipient, as well as Visa token service that replaces the card account numbers from the transaction with a token. Further the company offers corporate (travel) and purchasing card products, as well as value-added services. It provides its services under the Visa, Visa Electron, Interlink, V PAY, and PLUS brands. The company has a strategic partnership agreement with Oman Arab Bank to convert the bank's current electron cards to chip-and-PIN debit cards. Visa Inc. was incorporated in 2007 and is headquartered in San Francisco, California.
Business Analysis of Visa
The Financial Services Sector is witnessing a major shakeup, new age business models in the industry are transforming both customers and businesses. Faced with this uncertainity, companies are investing resources to transform their business. An in-depth business analysis is a valuable resource to identify and articulate the need for a business model change. At R&P Research we believe, the starting point for a business analysis is Benchmarking. Business benchmarking can be done at various levels: 1) Industry Benchmarking 2) Peer Benchmarking 3) Disruptors Benchmarking. In this report, we share the snapshot of how Visa compares against the industry on the major performance indicators. This analysis, along with peer group/disruptors benchmarking and revenue model understanding can help identify growth and cost optimization opportunities to maximize the value delivered by Visa to its stakeholders. R&P Research Industry Intelligence Platform provides historical data for last 15 years with an easy to use benchmarking interface for an in-depth comparative business analysis.
Here is the performance snapshot of Visa with an interactive chart.
- Revenue Growth: Visa reported a revenue growth of 8.7% year-on-year during 2016. Consumer Finance Industry grew at 5.0% in the same period
- COGS share of Revenues: As a percentage of revenue, Visa spent 14.8% of its total revenues on COGS. Consumer Finance industry average (COGS share of revenue) in the same period was 4.5%
- R&D share of Revenues: Visa R&D share of Revenues details are not available because either company does not share the data or we do not have it
- SG&A share of Revenues: As a percentage of revenue, Visa spent 13.6% of its total revenues on Sales, Marketing, and General Administration (SG&A). Consumer Finance industry average SG&A spending in the same period was 43.3%
- Inventory share of Revenues: Visa Inventory share of Revenues details are not available because either company does not share the data or we do not have it
- Accounts Payable share of Revenues: As a percentage of revenue, Visa invested 15.2% of its total revenues on Accounts Payable (A/P) Consumer Finance industry average Accounts Payable investment in the same period was 16.5%
- Accounts Receivable share of Revenues: As a percentage of revenue, Visa invested 16.6% of its total revenues on Accounts Receivable (A/R). Consumer Finance industry average Accounts Receivable investment in the same period was 64.7%
- PP&E share of Revenues: As a percentage of revenue, Visa invested 14.3% of its total revenues on Property, Plants, and Equipments (PP&E). Consumer Finance industry average PPE investment in the same period was 25.3%
- Intangibles share of Revenues: As a percentage of revenue, Visa invested 280.5% of its total revenues on Intangibles. Consumer Finance industry average Intangibles investment in the same period was 71.0%
- Net Margins: Visa Net Margins in the year 2016 were 39.7%. Consumer Finance industry average Net Margins in the same period were 22.9%
Sector and Industry Association of Visa
For the purpose of performance benchmarking of a company with a sector or industry average, R&P Research associates every company with one sector and one industry. An industry consists of companies with related/similar business models. A sector comprises of a group of related/similar industries. For high-level analysis purposes, related/similar sectors are grouped into sector groups.
Visa is associated with Financials Sector Group, Financial Services Sector, and Consumer Finance Industry.
Financial Services sector is comprised of the following industries: Investment Services; Consumer Finance; Payment and Transaction Processing Services; Financial News, Research and Data. The definitions for each of the industries is as follows:
- Investment Services industry includes investment banking companies, asset management companies, securities brokers and dealers, online brokers, and security/commodity exchanges.
- Consumer Finance industry includes companies providing credit services and mortgage finance services.
- Payment and Transaction Processing Services industry includes companies providing financial news, research, and data services.
- Financial News, Research and Data industry includes companies providing payments and transaction processing services.
Industry Ranking of Visa
With $15.1 billion revenues, Visa ranked number 3 of all the companies in the US Consumer Finance industry. There were a total of 48 public companies in the US Consumer Finance industry that had revenues greater than $50 million during 2016.
The top-10 companies in the US Consumer Finance industry by revenues during 2016 were:
- American Express ($30.1 billion)
- Capital One Financial ($19 billion)
- Visa ($15.1 billion)
- Mastercard ($10.8 billion)
- Discover Financial Services ($7.2 billion)
- Synchrony Financial ($7 billion)
- Ally Financial ($5.4 billion)
- Equifax ($3.1 billion)
- Santander Consumer USA Holdings ($2.3 billion)
- CIT Group Inc ($2.1 billion)
Business Model Analysis (BMA) Framework
We use the following framework to assess the business model of a company. Business Model Analysis framework can be used by organizations to articulate growth strategies and identify cost optimization opportunities. Technology and consulting companies can use this framework to identify the value drivers and pain points of their targeted customers. Entrepreneurs can use this framework to understand the language of business and identify promising business opportunities. This framework can be used by any professional aspiring to take up a leadership role to better understand the businesses challenges, articulate growth strategy, and monitor the business improvement requirements for the organization.