The past few years have seen small businesses take an increasing interest in digital marketing. If the awareness was there in the pre-pandemic period, COVID-19 made this a necessity.
For most small businesses, starting any engagements with digital marketing mean leveraging Search Engine Optimization (SEO) and Social Media Marketing (SMM). Obviously, this is post one creates a business website and sets out the expectations from digital marketing.
An analysis of why small businesses need to pursue SMM is the subject matter of another article. In this resource, we are going to specifically focus on small businesses and their SEO requirements.
The most successful businesses hire consultants to realize their business goals quickly with impressive outcomes. There are many types of consulting services or consultants, which include marketing consultants with SEO experience. SEO consultants have years of experience in the field and are qualified to provide expert advice to businesses for traffic and rank boosts.
The article aims to elaborate and explore the need for SEO Consultants. Additionally, we are going to focus on five great reasons how an SEO consultant can prove to be an invaluable asset for a business organization.
If you are a business that is looking to hire an agency or consultant for your SEO efforts, you might want to stick around till the end of the article.
SEO Consultant: Who are they and how they can help your business?
Small businesses might be averse to working with a full-scale digital marketing agency. They know that this invites costly fees, commissions, and engagements. A better and more affordable alternative in this regard is to work with experienced SEO consultants.
Many small businesses are looking to educate themselves on how SEO works. They have a goal of setting up their own teams and processes in the coming years. All they need is a start and a direction to help them understand various aspects of SEO and digital marketing.
Enter- SEO Consultants!
An SEO Consultant can help your small business in the following ways-
- They can audit your business website and see what are some areas that require improvements and optimizations.
- An SEO consultant can help a business understand how does Search Rankings and Algorithms work.
- Create a strategic plan of action to make the brand aware and visible on search engines and other digital platforms.
- Engage in competitor analysis to find out how far the rivals are as far as SEO is concerned.
- Formulate a proven and tested SEO strategy to help the brand reach and engage with target audiences and generate qualified leads.
Digital marketing is a process that requires expertise, experience, and time. For a small business, getting all of them right from the get-go may be too tall of an ask. By working with SEO consultants, they can establish the foundations of their digital marketing engagements.
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List of 5 Great Reasons an SEO Consultant can help Businesses
1. Ensure Optimum Utilization of Financial Resources
Small business owners reading this article will recount the first time they reached out to a digital marketing agency for doing SEO. They will remember the kind of prices that were quoted and how they were scared to initiate any further conversation.
With an SEO consultant, you do not have to worry about that. The prices are very affordable and end up being a fraction of what you would normally spend when working with agencies.
2. Awareness of Updates, Techniques, and Strategies
Even SEO experts in the best of agencies are not aware of all the updates search engines like Google, Bing, and others roll out. However, SEO consultant always needs to hone their skills and stay in touch with all the ground realities.
They can help with the latest knowledge on techniques, strategies, and tools. The sophisticated SEO tools they use include data analytics and keyword research tools. They use these tools to check detailed information about a website, such as organic traffic, backlinks, domain authority, and other SEO metrics. In addition, SEO consultants use AI-powered link-building tools. These tools help them track link-building efforts, provide detailed reports, and find the right contact and opportunities for their client’s websites.
SEO consultants stay updated with the latest SEO trends by checking the industry news daily. Therefore, hiring an SEO consultant is one step toward making your website more user-friendly, intuitive, versatile, and scalable.
The more dynamic you are in the SEO field, the better will be the result for the clients you are working for. This helps bring immediate and long-term success.
3. Guarding against Manual Actions and Blacklisting Steps
An SEO Consultant will work with your business in a more personal capacity. They will care whether your site is getting sanctions from search engines because of pursuing Black Hat strategies.
You cannot expect the same as far as bigger agencies go. For them, you are just another account. At every step, safety and security need to be prioritized to ensure that the business website does not face any manual action or blacklisting from Google’s search engines.
4. Better and Faster Results and Turnaround Times
Let us face it. Digital marketing and SEO agencies are slow. They suffer from outdated reporting processes that delay results. They are also more interested in winning your account for at least a year.
Some agencies will only start to work aggressively in the last two months of the contract to ensure you continue with them. Not so with an SEO consultant. They are on top of their game and implementing strategies from the start. This helps with quick results.
An SEO consultant quickly analyzes and optimizes web content and other digital assets to ensure the target audience finds your company easily through online searches. With timely development and implementation of proven-effective SEO strategies, an SEO consultant can help your business rank high in search engines and drive a large number of returning web visitors for increased organic traffic.
5. Immediate Course Correction and Alterations in SEO Strategies
You might have heard agencies saying that we need to give strategies some time. While this is true, there is always the possibility of you trying to do something in the meanwhile. When it comes to SEO results and performances, agility and flexibility are two watchwords.
An SEO consultant will immediately go for course correction if they see some strategies are not showing the intended results. This helps save time, effort, and most importantly, money for the brand.
The Bottom Line
Hiring an SEO consultant is recommended especially if you are a small business worried about making too much investment. You need a closely guarded process that limits your risk exposure while guaranteeing a strong online presence.
In this article, we have focused on how hiring SEO consultants can be great for a business. If you have any more questions or doubts on any points that we have covered in the article, please reach out to us in the comments below.