WestRock Company manufactures and sells paper and packaging solutions for the consumer and corrugated markets in North America, South America, Europe, and Asia. The company operates through Corrugated Packaging, Consumer Packaging, and Land and Development segments. The Corrugated Packaging segment produces containerboards, corrugated sheets, corrugated packaging, and preprinted linerboards for consumer and industrial products manufacturers, and corrugated box manufacturers; and recycled fiber. This segment also provides structural and graphic design, engineering services, and automated packaging machines; resells aluminum and plastics; and offers waste services. Its corrugated packaging products are used to provide protective packaging for the shipment and distribution of food, paper, health and beauty, other household, consumer, commercial, and industrial products. The Consumer Packaging segment manufactures and sells folding and beverage cartons, displays, dispensing, and interior partitions; paperboards; recycled paperboards; express mail envelopes for the overnight courier industry; and secondary packages and paperboard packaging for the healthcare market. This segment also manufactures and sells solid fiber and corrugated partitions and die-cut paperboard components; temporary and permanent point-of-purchase displays for the consumer products and retail markets; dispensing systems, such as pumps; lithographic laminated packaging products; flip-top and applicator closures; plastic packaging products; trigger sprayers; aerosol actuators; hose-end sprayers; spouted and applicator closures; and sprayers for nasal and throat applications, as well as provides contract packing services. The company's Land and Development segment engages in real estate development activities. WestRock Company is based in Richmond, Virginia.
Business Analysis of WestRock
The Industrial Goods & Services Sector is witnessing a major shakeup, new age business models in the industry are transforming both customers and businesses. Faced with this uncertainity, companies are investing resources to transform their business. An in-depth business analysis is a valuable resource to identify and articulate the need for a business model change. At R&P Research we believe, the starting point for a business analysis is Benchmarking. Business benchmarking can be done at various levels: 1) Industry Benchmarking 2) Peer Benchmarking 3) Disruptors Benchmarking. In this report, we share the snapshot of how WestRock compares against the industry on the major performance indicators. This analysis, along with peer group/disruptors benchmarking and revenue model understanding can help identify growth and cost optimization opportunities to maximize the value delivered by WestRock to its stakeholders. R&P Research Industry Intelligence Platform provides historical data for last 15 years with an easy to use benchmarking interface for an in-depth comparative business analysis.
Here is the performance snapshot of WestRock with an interactive chart.
- Revenue Growth: WestRock reported a revenue growth of 27.4% year-on-year during 2016. Containers & Packaging Industry grew at 2.9% in the same period
- COGS share of Revenues: As a percentage of revenue, WestRock spent 80.5% of its total revenues on COGS. Containers & Packaging industry average (COGS share of revenue) in the same period was 77.3%
- R&D share of Revenues: WestRock R&D share of Revenues details are not available because either company does not share the data or we do not have it
- SG&A share of Revenues: As a percentage of revenue, WestRock spent 11.2% of its total revenues on Sales, Marketing, and General Administration (SG&A). Containers & Packaging industry average SG&A spending in the same period was 11.5%
- Inventory share of Revenues: As a percentage of revenue, WestRock spent 11.6% of its total revenues on Inventories. Containers & Packaging industry average Inventory spending in the same period was 12.3%
- Accounts Payable share of Revenues: As a percentage of revenue, WestRock invested 7.4% of its total revenues on Accounts Payable (A/P) Containers & Packaging industry average Accounts Payable investment in the same period was 13.1%
- Accounts Receivable share of Revenues: As a percentage of revenue, WestRock invested 11.2% of its total revenues on Accounts Receivable (A/R). Containers & Packaging industry average Accounts Receivable investment in the same period was 12.9%
- PP&E share of Revenues: As a percentage of revenue, WestRock invested 65.6% of its total revenues on Property, Plants, and Equipments (PP&E). Containers & Packaging industry average PPE investment in the same period was 42.4%
- Intangibles share of Revenues: As a percentage of revenue, WestRock invested 52.1% of its total revenues on Intangibles. Containers & Packaging industry average Intangibles investment in the same period was 32.5%
- Net Margins: WestRock Net Margins in the year 2016 were -2.8%. Containers & Packaging industry average Net Margins in the same period were 3.4%
Sector and Industry Association of WestRock
For the purpose of performance benchmarking of a company with a sector or industry average, R&P Research associates every company with one sector and one industry. An industry consists of companies with related/similar business models. A sector comprises of a group of related/similar industries. For high-level analysis purposes, related/similar sectors are grouped into sector groups.
WestRock is associated with Industrials Sector Group, Industrial Goods & Services Sector, and Containers & Packaging Industry.
Industrial Goods & Services sector is comprised of the following industries: Industrial Conglomerates; Industrial Machinery; Electrical Components & Equipment; Electronic Equipment & Parts; Containers & Packaging. The definitions for each of the industries is as follows:
- Industrial Conglomerates industry includes Industrial companies engaged in three or more classes of business within the Industrial industry that differ substantially from each other.
- Industrial Machinery industry includes designers, manufacturers, distributors and installers of industrial machinery and factory equipment, such as machine tools, lathes, presses and assembly line equipment. It also includes makers of pollution control equipment, castings, pressings, welded shapes, structural steelwork, compressors, pumps, bearings, elevators and escalators.
- Electrical Components & Equipment industry consists of manufacturers and distributors of electrical parts for finished products, such as printed circuit boards for radios, televisions and other consumer electronics. It also includes makers of cables, wires, ceramics, transistors, electric adapters, fuel cells and security cameras. Manufacturers of Electric motors and generators and mechanical motion control products are also part of this industry.
- Electronic Equipment & Parts industry includes companies offering Manufacturing and Design services for Engineered Components and Products used in different industries. Companies providing Laser-based manufacturing products are part of this industry.
- Containers & Packaging industry includes producers and distributors of cardboard, bags, boxes, cans, drums, bottles, jars and glass used for packaging. Specialty Packaging Products and Pressure-Sensitive Materials producers are also part of this industry.
Industry Ranking of WestRock
With $14.2 billion revenues, WestRock ranked number 2 of all the companies in the US Containers & Packaging industry. There were a total of 35 public companies in the US Containers & Packaging industry that had revenues greater than $50 million during 2016.
The top-10 companies in the US Containers & Packaging industry by revenues during 2016 were:
- International Paper ($21.1 billion)
- WestRock ($14.2 billion)
- Ball ($9.1 billion)
- Veritiv ($8.3 billion)
- Crown Holdings ($8.3 billion)
- Sealed Air ($6.8 billion)
- Owens-Illinois ($6.7 billion)
- Berry Plastics Group ($6.5 billion)
- Avery Dennison ($6.1 billion)
- Packaging Corporation Of America ($5.8 billion)
Business Model Analysis (BMA) Framework
We use the following framework to assess the business model of a company. Business Model Analysis framework can be used by organizations to articulate growth strategies and identify cost optimization opportunities. Technology and consulting companies can use this framework to identify the value drivers and pain points of their targeted customers. Entrepreneurs can use this framework to understand the language of business and identify promising business opportunities. This framework can be used by any professional aspiring to take up a leadership role to better understand the businesses challenges, articulate growth strategy, and monitor the business improvement requirements for the organization.