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What is Domain Authority and why it is important

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There are various ways to determine and check the quality and authority of a website. However, one of the most used SEO metrics is domain authority, which is commonly used to evaluate the website’s overall worth.

In this article we are explained domain authority and importance of using domain authority checker for better results.

source: moreycreative.com

What is Domain Authority?

Domain Authority is a search engine ranking measurement that was developed by Moz. It predicts how well a website will rank in the search engine result pages (which is also known as SERPs). The scores can range from 1 to 100. If the score is higher, it is more likely that your website can be ranked. The number of links and the power of the links are some of the factors that are used to calculate the overall strength of a website in terms of its domain authority.

How to check the Domain Authority?

You can use a Free Bulk Moz Domain Authority (DA) Checker Tool that you can use to check the DA for multiple sites at once. Of course, there are other tools that will calculate the DA of a website. You can see the DA of sites while you are browsing by using MozBar, their keyword explorer, or their link explorer to check the DA.

source: advancedwebranking.com

How is Domain Authority calculated?

It is calculated by including the referring root domains, and the total links pointing to the given website. Links from various sites are like votes, and the more votes you are able to acquire, the DA score will be higher.

What is a good Domain Authority?

Sites that have a lot of external links leading to them (such as Wikipedia or Forbes), from other sites that are high in quality, are at the top of the DA scale. Smaller sites or businesses that have lower numbers of links leading to them often have a lower DA score. A website that is starting from the beginning will have a score of 1 until it attracts more links from other websites.

source: sitechecker.pro

Why is Domain Authority important?

Logically, a higher DA means a better rank. Hence, you will want to have a DA for your website in a long run, what is most important is to get your website to rank highly, is to have a higher DA score than your competition. You can use domain authority to break down the backlink of websites that have higher positions in the search engine result pages and set a better link profile by comparing.

How to increase Domain Authority?

To improve your website’s DA, you can build more links linked to your websites. This will create a good backlink profile that will indicate to Google that your website is one that is worthy of ranking higher. You can also use a number of link building strategies such as content marketing, press releases, social media, and blog posts in order to increase the number of links that will lead to your site. Here are the strategies you could use to increase the number of backlinks pointing to your site:

source: serped.com
  1. Picking a good domain name – a domain name that is simple and easy to remember could help build your brand.
  2. Optimize your on-page content – always include title tags, image tags, and the content itself, and always make sure that you have included variations of the main keywords.
  3. Create content that can be linked – by publishing high-quality content regularly, it can help you to earn more backlinks, hence increasing the DA.
  4. Removing bad links – if you have a lot of links from bad sources, it can have a bad effect on your site.
  5. Having a mobile friendly and a fast loading site – a mobile site design and the loading speed of the page are two major factors in whether the user will stay on your website or simply move on to the next one.

Conclusion

If you did not focus your attention on the domain authority of your website, now it is the perfect time to do that. If your domain authority score turns out to be low, start working on it by implementing the tips above to improve your DA score.