There’s no doubt that account management became one of the most famous and useful roles in a successful company. A wise business owner would probably tell you that a good business is built solely on good relationships. That’s why so many people keep looking into this profession and have the will to become a successful account manager one day.
However, building and maintaining these relationships is pretty much easier said than done. Especially in the world of business where the competition is really on the highest levels and it’s a true survival environment.
If you don’t know what an account manager is or you simply don’t know where to start learning and practicing to become one yourself, this article is for you.
What is an account manager?
Account managers are needed in order to maintain strong and healthy relationships with clients that will benefit the company or the business. Let’s talk a bit about the role of the account manager, their responsibilities and risks and see what they need to do in order to contribute to the success of their business.
Account management is what you would call a “post-sale role” that primarily focuses on building, maintaining and improving relationships with clients. People that play the role of an account manager have two main tasks. Retain client’s business is the first one, and grow the opportunities is the second one. The way they do this is by observing and learning what the objective of their client is and helping them get towards their goal or achieve it. Most often people confuse the role of an account manager with the traditional sales-man role which are two completely different things. The traditional sale role focuses on simply landing the client and nothing more. The account manager focuses on maintaining a long term successful relationship and hopefully becoming a trusted consultant for their client or clients. Account Management Resources are a great place to start if you really want to learn more about this profession and the art of creating long, healthy and beneficial relationships with clients.
The way account managers do their job is by finding personalized solutions to the unique “problems” their clients have. For example, a good account manager will answer the questions of their client, solve their problems and help them complete their tasks with customized products or service solutions. This is one of the main reasons why a skilled account manager will always take your business to the next level.
Today’s long term businesses will only be successful if they have positive customer experiences and healthy, long-term relationships with their customer base. Statistics say that repeated customers are much more worthy than new customers. Any successful business owner will tell you that if you really want to take your business to the next level, building a strong team of account managers is the most important and worthy investment that you’ll ever do. They are like the “champion” for both your clients and customers. Their attitude will influence your client’s experience and also determine the amount of success you’ll have.