If you work in website design, you probably know all about WordPress. If you don’t work in this industry, maybe you’ve heard this term, but you don’t know much about it.

WordPress is definitely a highly popular website creation platform. If you encounter a company’s website anywhere online, it’s probable that someone created it using WordPress. In fact, anywhere from 30-60% of the sites you run into anywhere online got their start using this software suite.

If you have a company that you’re getting off the ground, and you want to create a website for it, you should strongly consider using WordPress. We’ll talk about some of the more compelling reasons why right now.

It Has Tons of Plugins and Themes You Can Use Along with It

According to, a company that’s into web design or building websites will have all kinds of WordPress design ideas, which is why the best thing to do is hire them. There reason for this is partly the team’s interest in WP and expertise, but also because WordPress is incredibly versatile and you can do a lot with it.

If you start learning about WordPress, even as an amateur, the many different themes and plugins are the first things you’ll probably notice. You may have some concept in your mind of how you’d like your company’s site to look. You can likely find something that looks like that when you start browsing the many WordPress themes and plugins that exist.

If you need some business website ideas, you can also look around WordPress and see if anything catches your eye. You should be able to locate something that feels right for the company you want to present to the world.

You can find graphics, colors, and all kinds of add ons that will make your site look visually appealing but also allow for high functionality. That’s one of the main reasons why WordPress remains so popular among both amateurs and professional website designers alike.

It Is Always Free to Use


If you’re working hard to get a company up and running, it’s not likely you’ll have an unlimited budget. Maybe you barely scraped the money together, or perhaps you took out a business loan from a bank or credit union. You’ll need to get the most out of every dollar until your products and services catch on.

Using WordPress for site creation makes sense because it’s always 100% free to use. It’s free software, so you can download it, utilize it, and modify it without it costing you a penny.

You must pay for a domain name and your web hosting, but site creation won’t cost you anything, and there’s no first-time business owner who won’t like the sound of that.

It’s Very Easy to Learn How to Use

If you hire someone to create a website for you, that should save you some time. However, it costs money, and maybe that’s cash you don’t have during your company’s early days.

If you want to find out how to develop a site with WordPress, it might surprise you when you can do it without much trouble at all, even if you don’t feel very gifted in the technology department. WordPress may feature power and flexibility, but the ease of use is perhaps its best feature.

You start by learning about its simple dashboard. You can customize that dashboard so that it only shows you the elements you want to use.

You can look at the sidebar and see some different menu options. You can locate a tutorial to show you how to use all of them, and you’ll also find literally hundreds of YouTube videos that will have tips and tricks for you.

You can create pages and posts in no time, and you can add any navigation menus you feel you need. You’ll not only have your company’s website up and running very quickly, but you will feel proud that you learned a new skill.

It Works with SEO Elements


If you have additional elements you want to add to a WordPress website, you’ll find you can do that very easily as well. For instance, maybe you want to have some SEO elements. You can integrate WordPress sites with organic search traffic strategies that should bring you some new potential customers.

Bringing new viewers to your site is the first step toward getting them to convert. Conversion, in this context, means you’re getting the person who came to your site to do the thing you most want.

Maybe you want them to purchase a particular product or sign up for a service. Perhaps you want them to follow you on social media or sign up for your mailing list.

You can combine basic WordPress elements with plugins so that you have an entirely self-contained, multipurpose website ecosphere. You can feature plenty of inbound and outbound links, so you can collaborate with other like-minded companies if both of you agree to that.

WordPress Features Unparalleled Safety and Security

Your company’s website should be both safe and secure, and WordPress has that in mind too. When you set up a site using it, you have many options to keep you safe from hackers, malware, and other online dangers.

You can use plugins that protect you from things like brute force attacks and phishing spam. You can use a plugin like the Sucuri Scanner to scan the site every day to make sure no one has tried to do anything malicious to it.

If you set up a WordPress site for your company, you can do some maintenance with it every morning to make sure everything looks perfect, or you can hire someone to do it for you if you feel like the site is too large or unwieldy for you to handle yourself. Your site might start small, but as your company grows, you will likely add more product and service pages.


It’s not by accident that WordPress remains so popular. The combination of factors that we’ve described lets it stand out for all the right reasons. If you speak to any web developer, they’ll likely agree.